Yerba Mate Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Yerba Mate Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : October, 2020 | Food and Beverages | PPT format

Report Digest


Yerba Mate Market – Introduction

Yerba mate is a shrub plant Ilex paraguariensis. The plant’s leaves and twigs are used for the preparation of tea beverage known as mate. Yerba mate is commercially sold in different forms such as liquid or powder. The tea made from yerba mate is usually sold as yerba mate and is also available in a combination of different flavors.

The yerba mate market is expected to remain under the influence of its increasing application in multiple end-user industries such as food & beverage, personal care and pharmaceuticals. Also, consumption of yerba mate is increasing gradually as herbal tea owing to yerba mate’s composition which includes reminiscent of few of the green tea varieties. Utilization of yerba mate in organic products such as beverages and other plant-based products is trending in the yerba mate market owing to the plant’s medicinal benefits.

Yerba Mate Market - Notable Developments

  • In January 2019, Coca-Cola Brazil launched yerba mate pods under the company’s traditional Leao Brand with an aim to further expand the company’s footprints in the country.
  • Tea of a kind added a new bottled tea variant in the company’s extensive list of teas – raspberry flavored yerba mate tea. The new introduction is a real brewed tea and is without any sugar or artificial ingredients.
  • In September 2018, Mobtown Fermentation, a Baltimore-based kombucha brewer added a new flavor of blueberry yerba mate to the company’s Wild Kombucha line.

Some of the most prominent competitors operating in the competitive landscape of yerba mate market include –

  • Pure Leaf Naturals
  • Guayaki
  • Yuyo Drinks Ltd.
  • ECOTEAS
  • Mate Factor
  • Establecimiento Las Maras and Kraus

These yerba mate market players are focusing on mergers and acquisitions to consolidate their position.

Yerba Mate Market Dynamics

Nutritional Benefits of Yerba Mate Fit Well in Ongoing Health & Fitness Enthusiasm

Yerba mate has been studied to contain almost twenty-four vitamins and minerals such as calcium, manganese, magnesium, iron, potassium and zinc, abundant antioxidants, caffeine and fifteen amino acids. The mate made from yerba mate has been traditionally consumed in South America owing to its health benefits. Research studies also support yerba mate’s health attributes and the plant’s potential benefits in weight management. In addition to weight management, yerba mate is also highly embraced for allergy relief, sustaining energy levels, diabetic treatment, lowering of blood pressure and strengthening the immune system. Currently, buoyancy in the food and beverage sector is beneficial for the yerba mate marketplace wherein manufacturers are engaged in achieving health claims for different drinks and other beverages. 

Yerba Mate Producers Seeking Sustainability in Supply Chain with Organic Production

With an aim to preserve nature and establish social equity in the yerba mate producing countries, producers are engaged in cultivating organic yerba mate promote environmental and sustainability principles. In addition to organic production, producers are also engaged in forest regeneration and fair trade, thereby adding value to the yerba mate supply chain.

Efforts are also underway to establish innovative business models that are specifically designed with an aim to regenerate the threatened South American Atlantic rainforest. These efforts are also allowing the stakeholders to internalize production costs related to social as well as environmental aspects and develop a premium and affordable product at a good price point.

Health Conscious Millennial to Embrace Health Drinks Infused with Yerba Mate

Currently, the health drinks sector is witnessing a meteoric growth on the back of a growing health trend among consumers, especially millennial population. Multiple beverage producers are actively engaged in introducing products that provide healthier alternatives with low sugar and superior health benefits such as antioxidants, low cholesterols and increased available energy levels. While tea and coffee are already witnessing buoyancy in the beverage landscape, increasing health-consciousness is likely to increase the consumption of yerba mate in the coming years.

Yerba Mate Market - Segmentation

Yerba mate market is segmented on the basis of application, form and distribution channel.

On the basis of application, the market is segmented into,

  • Food & beverage
  • Functional foods
  • Cosmetics & personal care
  • Dietary supplements
  • Others

On the basis of form, the yerba mate market is segmented into,

  • Powder
  • Liquid Concentrate
  • Others

Based on distribution channel, the yerba mate market is segmented into,

  • Industrial
  • Retail
    • Hypermarket/Supermarket
    • Online stores
    • Convenience stores
    • Specialized drug stores 

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?