Yerba Mate Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Yerba Mate Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : May, 2020 | Food and Beverages | PPT format

Report Digest


Yerba Mate Market – Introduction

Yerba mate is a shrub plant Ilex paraguariensis. The plant’s leaves and twigs are used for the preparation of tea beverage known as mate. Yerba mate is commercially sold in different forms such as liquid or powder. The tea made from yerba mate is usually sold as yerba mate and is also available in a combination of different flavors.

The yerba mate market is expected to remain under the influence of its increasing application in multiple end-user industries such as food & beverage, personal care and pharmaceuticals. Also, consumption of yerba mate is increasing gradually as herbal tea owing to yerba mate’s composition which includes reminiscent of few of the green tea varieties. Utilization of yerba mate in organic products such as beverages and other plant-based products is trending in the yerba mate market owing to the plant’s medicinal benefits.

Yerba Mate Market - Notable Developments

  • In January 2019, Coca-Cola Brazil launched yerba mate pods under the company’s traditional Leao Brand with an aim to further expand the company’s footprints in the country.
  • Tea of a kind added a new bottled tea variant in the company’s extensive list of teas – raspberry flavored yerba mate tea. The new introduction is a real brewed tea and is without any sugar or artificial ingredients.
  • In September 2018, Mobtown Fermentation, a Baltimore-based kombucha brewer added a new flavor of blueberry yerba mate to the company’s Wild Kombucha line.

Some of the most prominent competitors operating in the competitive landscape of yerba mate market include –

  • Pure Leaf Naturals
  • Guayaki
  • Yuyo Drinks Ltd.
  • ECOTEAS
  • Mate Factor
  • Establecimiento Las Maras and Kraus

These yerba mate market players are focusing on mergers and acquisitions to consolidate their position.

Yerba Mate Market Dynamics

Nutritional Benefits of Yerba Mate Fit Well in Ongoing Health & Fitness Enthusiasm

Yerba mate has been studied to contain almost twenty-four vitamins and minerals such as calcium, manganese, magnesium, iron, potassium and zinc, abundant antioxidants, caffeine and fifteen amino acids. The mate made from yerba mate has been traditionally consumed in South America owing to its health benefits. Research studies also support yerba mate’s health attributes and the plant’s potential benefits in weight management. In addition to weight management, yerba mate is also highly embraced for allergy relief, sustaining energy levels, diabetic treatment, lowering of blood pressure and strengthening the immune system. Currently, buoyancy in the food and beverage sector is beneficial for the yerba mate marketplace wherein manufacturers are engaged in achieving health claims for different drinks and other beverages. 

Yerba Mate Producers Seeking Sustainability in Supply Chain with Organic Production

With an aim to preserve nature and establish social equity in the yerba mate producing countries, producers are engaged in cultivating organic yerba mate promote environmental and sustainability principles. In addition to organic production, producers are also engaged in forest regeneration and fair trade, thereby adding value to the yerba mate supply chain.

Efforts are also underway to establish innovative business models that are specifically designed with an aim to regenerate the threatened South American Atlantic rainforest. These efforts are also allowing the stakeholders to internalize production costs related to social as well as environmental aspects and develop a premium and affordable product at a good price point.

Health Conscious Millennial to Embrace Health Drinks Infused with Yerba Mate

Currently, the health drinks sector is witnessing a meteoric growth on the back of a growing health trend among consumers, especially millennial population. Multiple beverage producers are actively engaged in introducing products that provide healthier alternatives with low sugar and superior health benefits such as antioxidants, low cholesterols and increased available energy levels. While tea and coffee are already witnessing buoyancy in the beverage landscape, increasing health-consciousness is likely to increase the consumption of yerba mate in the coming years.

Yerba Mate Market - Segmentation

Yerba mate market is segmented on the basis of application, form and distribution channel.

On the basis of application, the market is segmented into,

  • Food & beverage
  • Functional foods
  • Cosmetics & personal care
  • Dietary supplements
  • Others

On the basis of form, the yerba mate market is segmented into,

  • Powder
  • Liquid Concentrate
  • Others

Based on distribution channel, the yerba mate market is segmented into,

  • Industrial
  • Retail
    • Hypermarket/Supermarket
    • Online stores
    • Convenience stores
    • Specialized drug stores 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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