Xanthan Gum Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Xanthan Gum Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : June, 2020 | Food and Beverages | PPT format

Report Digest

Global Xanthan Gum Market: Overview

Xanthan gum, refers to a polysaccharide made by fermenting corn sugar with a bacteria, xanthomonas campestris - the same bacteria that leads to the creation of black spots on vegetables such as cauliflower and broccoli. The strain of xanthomonas campestris used for obtaining xanthan gum is non-toxic and non-pathogenic for humans and animals. It is therefore preferred over several other emulsifiers in food products. Xanthan gum is actually one of the world’s 30 most used popular products used in the food industry. 

Global Xanthan Gum Market: Drivers and Restraints

Demand across the food and beverages industry is expected to continue to remain one of the key forces driving the global market for xanthan gum in the next few years. Of late, the increased global demand for packaged, ready-to-eat, and convenience foods has significantly increased the uptake of xanthan gum in the food and beverages industry. The food and beverages industry presently accounts for over half the global consumption of xanthan gum and the industry is expected to drive the market owing to high demand across food products such as salad dressings and sauces and dairy products such as ice creams. 

The inherent superiority of the product over other common hydrocolloids is also a key driver of the global xanthan gum market. However, the market is presently struggling to cope up with the reinforced policies regarding anti-dumping across a number of developed economies and restrictions on the import of xanthan gum from China and Austria. The rising mistrust regarding the quality of xanthan gum by suppliers in China, which is presently the leading producer of the product on the global front, is also expected to hamper the overall growth prospects of the market to a certain extent.

Global Xanthan Gum Market: Market Potential

Looking at the significant rise in demand for xanthan gum from across the globe, key producers of the product are focusing on the expansion of their existing production sites, strengthening their distribution channels, and exploring new regional territories to add to their customer bases. In February 2013, CP Kelco, one of the world’s dominant producers of xanthan gum, announced the expansion of its production facility in San Diego by around 40% so as to meet the heightened demand owing to a clampdown by the U.S. government on imports by Chinese and Austrian companies owing to quality issues. The company announced its plans to build a new manufacturing plant in North America for the production of and specialty xanthan gum and gellan gum. 

Global Xanthan Gum Market: Regional Overview

The global market for xanthan gum has been predominantly led by Asia Pacific. The region accounts for a significant share of the global market for xanthan gum and is expected to show growth at a promising pace over the next few years as well. The massive demand for xanthan gum from China is expected to help the Asia Pacific market for xanthan gum remain dominant from a geographical perspective. The thriving market for food and beverages in China and other emerging economies in the region such as India is leading to the high demand for xanthan gum in the region.

North America is another promising market for xanthan gum and is expected to become a matured market in the next few years owing to the increased use of the product for a number of industrial applications. The demand for xanthan gum is expected to witness rise at a slower pace in regions such as Middle East and Africa and Latin America. 

Global Xanthan Gum Market: Competitive Dynamics

The global market for xanthan gum features a largely consolidated competitive landscape, with the leading few companies accounting for a massive share in the global market. Some of the leading vendors operating in the global xanthan gum market are Archer Daniels Midland Company, MeiHua Holdings Group Co., Ltd, Fufeng Group Company Limited, Hebei Xinhe Biochemical Co., The Aurora Chemical, CP Kelco, The Zoranoc Oilfield Chemical, DuPont-Danisco, Deosen, Jungbunzlauer Suisse AG, Ltd., Cargill, Inc., FMC BioPolymer, and Solvay S.A.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.