Water Purifier Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

  • Single User License $3500

Water Purifier Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : October, 2020 | Technology & Media | PPT format

Report Digest


Global Water Purifier Market: Snapshot

The global water purifier market is anticipated to testify the stand out dominance of new product launch in the vendor landscape as players constantly look to grab a major share while gaining a competitive edge over their challengers. Bluewater Group’s three new products launched in 2016 were deemed to help the company to strengthen its foothold in the market and attract more consumers. All of the products showcase a one-of-a-kind nature in terms of affordability, technology, and design. Products equipped with advanced water purification technologies could gain a major prominence in the market. In this regard, it could be said that companies could continue to invest heavily in research and development.

One of the noticeable results of increasing research and development activities has been the introduction of water purifiers equipped with candle filtration, activated carbon, ultra-filtration, ultra-violet, ozone, and reverse osmosis (RO) technologies. The global water purifier market is predicted to witness the emergence of more products developed with cutting-edge innovation to cater to the rising demand for potable water. There has also been a massive launch of products equipped with filter pitchers and Wi-Fi technology in the market. Companies have been taking on innovative marketing strategies such as offering free demos to capitalize on an improved market share.

Poor water quality, pollution rising to dangerous levels, growing industrialization, and rising disposable income are some of the factors foreseen to augment the demand for water purifier in developing regions. Furthermore, rising health concerns and improved standard of living could provide a strong boost to the global water purifier market in emerging countries.

Global Water Purifier Market: Overview

The alarming rate of water pollution has led to the birth of several water-borne diseases and contaminated water bodies. Furthermore, the limited sources of freshwater reserves have also led to paucity of clean water for consumption. Owing to these reasons, countries are relying of desalination of ocean water and water treatment plants to provide consumers adequate drinking water. In view of this circumstance, the demand of water purifiers have undergone a tremendous change and is expected to make generous contributions to the soaring revenue of the global water purifier market. 

Global Water Purifier Market: Drivers and Trends

The demand for water purifiers is anticipated to soar in the coming years as the need for clean water continues to rise in every part of the world. The rapid pace of urbanization and relentless population growth have collectively led to shortage of water supply in several urban areas. Subsequently, this has led to digging of well to pump out underground water reserves, which over time have also begun to deplete. The problem of fresh water has further been exacerbated due to global warming, which has caused draught in many parts of the world. All of these reasons have augmented the demand for water purifiers, which are needed for treating water for daily consumption. 

The rising levels of water pollution has also aggravated the issue, causing people to be a prey to a range of water-borne diseases. In the light of this unfortunate fact, the demand for water purifiers have witnessed a significant boost. The various technologies available in the global water purifier market are gravity purifier, UV purifier, RO purifier, water softener, and sediment filter among others. Analysts project that the RO purifier technology is likely to dominate the global market in the coming years as it is known for its efficiency in water purification. 

Global Water Purifier Market: Market Potential

Innovation is projected to be the undertone of every company’s plan to make it big in the global water purifier market. For instance, Walty, a solar-powered water purifier states that it is has been designed and developed to not just treat water but also to provide Wi-Fi within a kilometer radius. The creator, Marco Attisani states that Walty has the capacity to provide its unique services to about 3,000 people in the community. The aim of this project to provide its users access to clean water, internet, and electricity. Thus, not only is Walty a perfect solution for developing countries but also for places that have excessive sunlight and no clean water. 

Countries such as Saudi Arabia, the United Arab Emirates, and Texas, U.S. have shown a keen interest in Walty. Developing countries of Africa and South America are also considering using Walty for changing the game of water purification in the region. Besides governments, major telecoms have also approached the designer for understanding how this technology could benefit them. Thus, innovations that go beyond the basic function of water purifiers are likely to set players apart from each other in the coming years. 

Global Water Purifier Market: Regional Outlook

In terms of geography, the global water purifier market is segmented into Europe, North America, the Middle East and Africa, Asia Pacific, and South America. The analysts anticipate that Asia Pacific will lead the pack in the coming years due to an exponentially growing population. As majority of the countries in the region are developing, basic necessities such as access of clean water has continued to remain challenge. Thus, several households and commercial zones are opting for water purifiers to acquire clean, drinking water. Additionally, the ongoing issue of excessive environmental pollution and reducing groundwater resources have also triggered a significant demand for water purifiers. 

The research report also predicts that South America will also be a key contributor to the surging revenues of the overall market. The region is expected to show steady growth in faucet mount and pitcher filter segments. Furthermore, the uptake of point-of-use accessories are expected to witness a spike as they are the most economical way solving the need for safe water sources. 

Key Players Mentioned in the Report are:

The leading operating in the global water purifier market are GE Corporation, Pentair Residential Filtration, LLC, Tata Chemicals Ltd, Eureka Forbes, Brita GmBH, Kent RO Systems Ltd., Culligan International Company, and A.O Smith Corp. (Aquasana, Inc.) among others.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?