Video on Demand Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Video on Demand Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : October, 2020 | Technology & Media | PPT format

Report Digest


Global Video on Demand Market: Snapshot

Video on demand (VoD) refers to an interactive TV technology wherein subscribers can view programs in real time or download them to be viewed later. It enables individual customers in an area to view programs of their choice, making the video rental shop system to be brought into home a reality.

The emergence of video on demand is bringing a sweeping change in home entertainment. On-demand video such as Netflix and Hulu are increasingly becoming a big part of media entertainment for streaming movies and television shows that offered niche services at one time. Video on demand streaming is increasingly becoming a commonality in American homes. Not only this, many homes have subscription to multiple video on demand services and are viewing more content than subscribers of conventional satellite or cable television. As such, video on demand streaming is emerging as a big business lately.

VoD is used for streaming video on demand, local news and weather forecasting, education and remote learning facilities, banking, games, music, and leisure, and home shopping and other consumer services.

Video on Demand lacks universal standardization as the underlying technologies are in nascent stage. Nevertheless, several research institutes and commercial organizations have set-up de-facto standards and resultantly there are several operational VoD-related services that are available today. Inadequate network bandwidth resulting in bottlenecks and long download times is another impediment that video on demand is faced with since its inception in 1990. VoD is economical for content streaming over a wide geographical area or over satellite-based network that display modest content streaming demand.

Global Video on Demand Market: Overview

The global video on demand market is fragmented in nature. The top 10 players in the market together held a little over 34% in 2015. Among the global powerhouses in the field, Netflix, Inc. has maximum sway. On account of the fragmented nature of the market which is teeming with satellite companies, service providers, cable networks, and online streaming websites, competition is red hot. This is likely drive supercharged growth in the market in the near future.

A report by TMR Research delves deep into the global video on demand market by factoring in the current competitive scenario and trends. In order to provide a thorough peek into the market, it segments it on the basis of service distribution channel into video on demand by cable TV services, video on demand by DTH services, video on demand by IPTV services.  It also classifies the market by content type into education and information, sports, TV commerce, and entertainment. The global video on demand market was worth US$33.32 bn in 2015 and is predicted to be worth US$73.90 bn by 2024. If the estimates hold true, the market will exhibit a robust CAGR of 9.3% from 2016 to 2024.

Global Video on Demand Market: Drivers and Trends

Driving the soaring popularity of video on demand is the web’s ever-expanding reach and the seamless, speedy connectivity made possible with the rollout of 4G services and LTE. Favorable initiatives by governments of different nations to encourage broadband penetration and to keep costs of IPTV services within affordable ranges, has helped the market substantially. Yet another crucial growth driver in the market is the attractive subscription offers such as unlimited access to high quality content by the leading players in the market.

Another factor boosting uptake of video on demand is the price discounts resulting from the rising price wars among the existing players. Further, savvy content producers such as studios and record labels are increasing collaborating with video on demand service producers to promote their content, which is bolstering the market further.

One factor countering the growth in the global video on demand market is the somewhat shoddy physical infrastructure for IPTV systems which impacts a bandwidth-heavy service such as video on demand. Besides, bandwidth caps and stiff competition from established alternate services, namely direct to home and digital cable is also damping growth.

Global Video on Demand Market: Regional Outlook

North America leads the global video on demand market with maximum share. In 2016, its leading share stood at 40.0%. However, going forward, Asia Pacific is slated to outshine all other regions in terms of gaining market share on account of the growing penetration of the internet and the proliferation of smart devices such as smartphones, tablets, and video game consoles. The region is forecasted to expand at CAGR of 9.7% during 2016 and 2024.

Companies Mentioned in Report

To present an in-depth assessment of the competition prevailing in the global video on demand market, the report profiles companies such as Direct TV Inc., Netflix Inc., Comcast Corp., Dish Network Corp., Hulu.com, Verizon FIOS, Apple Inc., Google Inc., and Blikbox.

Global Video on Demand Market is segmented as:

Global Video on Demand Market, by Geography

  • North America
  • Asia Pacific
  • Europe
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?