Transparent Display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Transparent Display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Report Digest
A transparent display is an electronically advanced display that allows the user to watch the content on the glass screen while still being able to see through it. The transparent display screen is an amalgamation of touchscreen TV/computer and window. This advanced display can perform many functions familiar to tablet users, and offers various advantages. The transparent display screens come with ultra-thin design, which is lighter and more flexible than standard screens.
With extraordinary design and performance, transparent displays, including augmented transparent displays, organic light-emitting diodes (OLED), are rapidly pushing conventional flat panel displays out of consumer’s favor. The technology has gained considerable momentum in the past few years. Furthermore, as transparent display screens consume lesser power, they are witnessing growing adoption on account of growing preference for energy-efficiency materials. These factors pushed the global transparent display market over US$ 410 Mn in 2018.
Transparent Display Market – Notable Developments
- Samsung Electronics, a South Korean multinational conglomerate, is planning to introduce a TV with a transparent display panel. This upcoming TV is gaining significant traction as a novel innovation that will follow Samsung Electronics’ ‘The Frame TV’ and ‘The Wall’ LED.
- Tianma Micro-electronics Co. has showcased new display technologies at Embedded World in Germany. Tianma Micro-electronics Co. demonstrated a novel OLED prototype, which is a 10.3" 91 PPI transparent AMOLED panel featuring up to 50% transparency and high brightness.
- Sony Corporation, a Japanese multinational conglomerate corporation, has filed a patent that showcases a smartphone with two displays. The smartphone has the ability to set the display to translucent, opaque, transparent, and translucent.
- LG Electronics, a South Korean multinational electronics company, has launched a highly flexible new Transparent Color LED film display, which can be fixed on nearly any surface or place, such as glass and windows, while turning them into an interesting digital display.
Some of the most prominent competitors operating in the competitive landscape of global transparent display market include –
- Panasonic
- Samsung Display
- Universal Display Corporation
- Planar Systems
- Shenzhen NEXNOVO Technology co., Ltd.
- Pilot Screentime GmbH
- LG Electronics
- Kent Optronics, Inc.
- Pro Display
- Hangzhou Hikvision Digital Technology Co., Ltd.
- Evoluce GmbH
- Shenzhen AuroLED Technology Co., Ltd.
- Shenzhen HOXLED Optoelectronic Technology Co., Ltd.
- Crystal Display System
Transparent Display Market Dynamics
OLED Display Technology Bringing Significant Traction to Transparent Display Market
The adoption of OLED display technology is growing at a fast pace owing to its manifold advantages over LCD display technology. Manufacturers of hand-held devices, including mobile phones, digital cameras, and camcorders are equipping their products with OLED displays on account of evolving consumer preference.
The rich-features of OLED display, such as a simple-cum-elegant structure, flexible form factors, color depth, and high contrast ratio have accelerated the demand for OLED display technology in recent years. OLED transparent displays are penetrating the display ecosystem at a high rate due to the growing traction for these transparent displays from head-mounted display (HMD) vendors.
Transparent Display Opens Window of Opportunity for Video Marketing
The world is predominately driven by marketing, and the novel transparent display technology has the potential to pave way for experiential marketing that retailers seek. The see-through display technology can enable innovative video marketing that brands can incorporate in their communications strategy.
The adoption of transparent displays is also likely to gain traction in the retail sector. Transparent display or wavelength-selective scattering film can be used for advertisement on store fronts, transport, and buildings. Although currently the technology is at a nascent stage, opportunities abound for transparent display manufacturing companies.
Adoption of Transparent Display Technology in Automobile Sector on the Rise
Visual enhancement systems can facilitate a seamless driving experience during night or unfavorable conditions, such as reduced visibility. The growing adoption of HMDs and HUDs (Head-Up Display) systems is necessitating the adoption of quality display systems. Transparent displays, with their low energy consumption and advanced features, are a feasible option for HMD and HUD manufacturers. Additionally, growing demand for AR HMDs in various industrial applications for training, inspection, maintenance, and others is another leading growth propeller for transparent display market.
Transparent Display Market Segmentation
Based on technology, the transparent display market is segmented into,
- LED
- LCD
Based on its application, the transparent display market is segmented into,
- Retail
- Consumer Electronics
- Automobile
- Aerospace
- Defense
This study provides a particularized anatomy according to the L.E.A.P mechanism
- Latest trends and cardinal growth prospects
- Existing and future insights in growth
- Ascensions in technology
- Pain points
The regional analysis offers market assays across:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.
Latest Trends and Cardinal Growth Prospects
The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.
Existing and Future Insights in Growth
The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.
Ascensions in Technology
Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.
Pain Points
The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.
The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.
An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.
The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!
This report is the key to questions such as:
What are the prominent factors that will help in reshaping the market growth?
Which trends have the potential to bring expansive growth for the market?
What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?
Which regions will emerge as champion growth contributors for the market?
Which aspects will serve as game-changers for the market?
What are the latest innovations in the market?
Which factors will hinder the growth of the market?
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