Tortilla Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Tortilla Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : May, 2020 | Food and Beverages | PPT format

Report Digest


Global Tortilla Market: Snapshot

The global market for tortilla has been rising on account of advancements in the field of food processing. The use of tortilla bread spans across multiple regional pockets, and the sheer popularity of this bread has generated commendable demand within the global market. Tortilla bread originated in Greece and has made its way to several non-European regions including Asia and North America. Tortilla bread is enjoyed as a side with several delicacies, and this gives a thrust to the growth of the global tortilla market. Moreover, the presence of a well-performing retail industry that sells semi-cooked tortilla slices has also aided market growth. The total revenues within the global tortilla market are projected to touch unprecedented heights in the years to follow.

The use of tortilla bread for making wraps, sandwiches, and baguettes has played a vital role in the growth of the global market. Furthermore, the availability of tortilla bread across takeaway restaurants has also generated demand within the global market. It is expected that the global tortilla market would attract fresh revenues from multiple entities in the years to follow. The popularity of tortilla bread amongst youngsters has played a vital role in the growth of the global tortilla market.

On the basis of geography, the global tortilla market has been segmented into Latin America, North America, the Middle East and Africa, Europe, and Asia Pacific. The market for tortilla in Europe has been expanding on account of the tentative origin of tortilla bread in multiple EU countries.

Global Tortilla Market: Overview

The demand within the global tortilla market has been rising on account of the widening product portfolio of the food sector in recent times. Tortilla is mainly consumed with a side dish, and is made up of corn and wheat. The high nutritional value of tortilla owes to the presence of corn, and a large population of people consume tortilla on a daily bread. Although the origin of tortilla can be traced back to a few decades ago, its popularity has gathered swing only recently. Considered as a staple food in Spain and Mexico, the use of tortilla has gradually spread across the food industry of several other countries and regions. It is expected that advancements in the food and beverages industry would aid the growth of the global market for tortilla in the years to come. Furthermore, advancements in the supply chain of tortilla across several emerging economies has also led to increased demand within the global market.

The global tortilla market may be segmented on the basis of the following parameters: product type, source, claim, distribution channel, and region. Since the global tortilla market belongs to a niche domain in the food industry, it is essential to understand all of the aforementioned segments.

A report on the global tortilla market sheds value on several trends and dynamics that have aided the growth of this market in recent times. The report is a quick elucidation of the drivers, restraints, and growth opportunities floating in the global market for tortilla.

Global Tortilla Market: Trends and Opportunities

The demand within the global tortilla market has been rising on account of the growth of the bakery sector across the world. Tortilla is served in restaurants with a wide variety of sides and main-course meals, and this factor has brightened the fortunes of the tortilla market vendors. Furthermore, tortilla is now being used as an intermediate for the preparation of other bread-based dishes which has also aided market growth. The popularity of tortilla as a relished bread is due to the promotion of global food cultures through news, media, and internet.

The global tortilla market is expected to expand as food-blogging becomes a mainstream profession and people commence expeditions to explore food cultures. Furthermore, the availability of tortilla across retail outlets is also projected to propel demand within the global tortilla market in the years to come.

Global Tortilla Market: Market Potential

The most recent forms of tortilla that have been introduced on the shelves of retail outlets are frozen tortilla, tortilla mix, and pre-cooked tortilla. As these types of tortilla gain popularity, the global market for tortilla is expected to earn commendable revenues in the years to come. Moreover, the adoption of western food cultures in emerging economies such as India, Japan, and China is also projected to reek of growth within the global tortilla market in the years to come.

Global Tortilla Market: Regional Outlook

The tremendous demand within the tortilla market in Europe can be attributed to the popularity of this bread in England, Spain, and France. Mexico is believed to be the place of origin for tortilla, and this factor has led to the growth of the market for tortilla in North America.

Global Tortilla Market: Competitive Landscape

Some of the key players in the global tortilla market are Grupo Bimbo SAB de CV, Tyson Foods, Inc., Grupo Liven, S.A, and Ole Mexican Foods Inc. 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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