Tire Rubber Alternative Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Tire Rubber Alternative Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : September, 2020 | Chemical & Materials | PPT format

Report Digest


Tire Rubber Alternative Market: Snapshot

Serious imbalance between global tire consumption and waste in form of recycling or reuse is primarily fuelling the demand for environment friendly alternatives of tire rubber to the conventional tire rubber. It is this demand that is expected to drive the global tire rubber alternative market.

In addition, traditional tire rubber incineration procedure is not only costly but also ineffective. The environmentally unsustainable impact is thus quoted as a much larger challenge that the manufacturers of both tire rubber and tire come across.

The study for global tire rubber alternative market include dandelions as one of the main sources for tire rubber alternative.  These flowers are all set to become a key element to the future of global tire rubber alternative. Most people consider dandelions as a menace. But some tire making companies such as Continental Tire, these dandelions are embraced and the flowering weed is as a key elementof the future of tire making. 

Together with EKUSA, Julius Kuehn-Institute, and The Fraunhofer Institute for Molecular Biology and Applied Ecology, Continental Tire has tested and produced the very first tires where the tread is made totally out of dandelion natural rubber as a polymer. Continental Tire also has plans in place to start manufacturing of consumer road tires made totally from dandelion-derived rubber in another five to ten years.

Between 10 and 30 percent of all car tirescomprises natural rubber, while tires of trucks can contain proportionally higher amounts. Today, natural rubber is still fetched almost exclusively from the rubber tree, Heveabrasiliensis.  The rubber tree can only be cultivated in locations that is referred to as the “rubber belt” and is located around the equator, which is just a fraction of the world’s total land surface.

Global requirement for natural rubber is set to increase in the next few years and but simultaneously, the changing world makes it quite a challenge to meet this rising demand. The global tire rubber alternative market is likely to gain impetus from the inability of natural rubber to meet the rising demand.

Severe imbalance between global tire waste and consumption in form of reuse or recycling is predominantly fueling the need for ecofriendly tire rubber alternatives to conventional tire rubber. In addition to the cost-intensive yet ineffective nature of traditional tire rubber incineration, the environmentally unsustainable impact is cited as a much bigger challenge facing manufacturers of both, tire and tire rubber.

Looking at the health and safety risks posed by massive volumes of tire waste stockpiles, it is more likely that automotive tire manufacturers will continue to focus on material innovations in sustainable tire rubber alternatives, pushing the growth of tire rubber alternative market.

Companies Prioritizing On-site R&D of Tire Rubber Alternatives

Prominent players in the rubber alternative market are identified to emphasize on-site R&D of environmentally sound tire rubber alternatives. Strategic research agreements are projected to further improve prospects of the emergence of innovative tire rubber alternatives in coming years.

  • India-based BKT (Balkrishna Industries Limited) is currently positioning the brand as a leading designer and manufacturer of tires manufactured from novel tire rubber alternatives. The recognized off-highway vehicle tire maker launched their on-site R&D center earlier in 2018, and is maintaining the R&D focus on sustainability i.e. natural as well as synthetic tire rubber alternatives. BKT recently signed a collaborative R&D agreement with Kultevat, Inc., a leading biotech firm in the US green technology realm. Sustainable extraction and stabilization of high-quality dandelion rubber as a tire rubber alternative is currently in the spotlight at BKT’s R&D center based in Bhuj.
  • Bridgestone Corporation is promoting tires of passenger cars that are 100% sourced from natural tire rubber alternative - guayule. The company is conducting entire research at their Italy, Rome, and Japan-based technical centers. Guayule-derived tire rubber alternative is cultivated at the company’s US-based Biorubber Process Research Center, and is used as a tire rubber alternative replacing conventional rubber in sidewalls, tread, bead filler, and other major components.
  • Continental AG recently received recognition for production, testing, and industrialization of commercially using 100% dandelion as a tire rubber alternative. The company, at their Germany-based research center, is planning to innovate and launch the industrial series of Russian dandelion-derived tire rubber alternative in the near future.
  • Apollo Vredestein Europe (Apollo Tyres), under the EU-PEARLS project, recently announced R&D of natural tire rubber alternatives derived from both dandelion and guayule. The company is currently concentrating on extensive testing of the innovated tire rubber alternatives, before they are launch in tire rubber alternative market.
  • Pirelli & C. S.p.A. introduced a new guayule-derived tire rubber alternative in the ultra-high performance (UHP) tire segment. The company’s research division intends to develop tire rubber alternatives to synthetic polymers that are derived from oil products.
  • Cooper Tire & Rubber Co., in partnership with PanAridus, LLC, has been a part of a consortium granted by USDA/USDOE and funded by the Federal Government. The research consortium is currently focusing on commercialization of guayule crop cultivation to better cater to expanding demand from the tire rubber alternative market.

Rubber Market Facing Challenges due to Hike in Price & Unsustainability

Although the primary natural rubber sources are not anticipated to diminish any time soon, rubber has become one of the prime traded commodities – eventually resulting in mounting prices over the recent past. With the precarious investment scenario developed around rubber market that has led to soaring prices of tires, it becomes imperative to invest prudently in discovering better, lesser harmful, ecofriendly tire rubber alternatives.

Over Hevea tree, the most sought after natural rubber source, Guayule – a desert shrub – has been considered to be the most productive tire rubber alternative. While Russian dandelion has also been a favored choice as a tire rubber alternative among manufacturers owing to its high latex rubber content, entire commercialization of tires that are made from tire rubber alternatives is still to be achieved.

Market Witnessing R&D of Tire Rubber Alternatives with Reduced Carbon Footprint

Amerityre Corporation recently stepped in the green products manufacturing segment, with automotive tires that are made from 100% non-toxic raw materials by the processes that support zero-emission objective. Unlike conventional tire rubber, Amerityre’s tire rubber alternatives are devoid of carbon black, benzene, and polyurethane foam tire products. With low ownership and maintenance costs, these tire rubber alternatives are claimed to be of superior quality and high energy efficient. The tire rubber alternatives by Amerityre are specifically invented to support conventional yet non-harmful tire disposal practices and recycling – with a much lower, sustainable carbon footprint.

Global Tire Rubber Alternative Market Taxonomy

The tire rubber alternative market is classified on the basis of the source of tire rubber alternative and the type of vehicle.

By Source –

  • Dandelion
  • Guayule
  • Others

Based on the Type of Vehicle -

  • Passenger Cars
  • Commercial Vehicles
  • Off-highway Vehicles

The geographical analysis of global tire rubber alternative market categorized the tire rubber alternative landscape into five key regions.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?