Test Automation Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Test Automation Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : August, 2020 | Technology & Media | PPT format

Report Digest


Global Test Automation Market: Snapshot

The test automation process is considered as a blessing for the IT industry. The rising demand for test automation across diverse industry verticals is one of the key factors estimated to encourage the growth of the overall market in the next few years. The tool is being used in the IT industry to reduce time, optimize test process, and develop efficiency. Innovations and technological advancements are further predicted to accelerate the growth of the global test automation market in the next few years.

Among the key applications of test automation, mobile testing and development of mobile applications are considered to gain traction in the next few years. In addition, the rising awareness among consumers regarding the deploying test automation in the IT sector is likely to drive the global market. Thus, test automation is considered as an effective and cost efficient option to detect defects in the system.

Among the key regional segments, the North America market for test automation is anticipated to lead in the next few years. The high growth of this region can be credited to the rising base of QA units in several industrial sectors. In addition, the increasing investments in this region for development of improved test automation tools is predicted to propel the growth of the test automation market in North America. Thus, the leading players in the market are focusing on research development activities in order to cater to the growing needs of test automation across several industries worldwide.

Global Test Automation Market: Overview

The emergence of test automation has been the biggest boon to the IT sector. This software development tool has thoroughly helped the sector in optimizing test processes, reducing time, and bringing in efficiency. Functional testing, web services testing, compatibility testing, load testing, security testing, mobile testing, and QA process design among others. The growing expenditure on development of the IT sector for improving their software services, QA, and other applications are expected to nurture the growth of the global test automation market. 

Global Test Automation Market: Drivers and Trends

The research report states that the rapid development of mobile applications is expected propel the growth of the global market in the recent years. Uptake of mobile applications in communications, multimedia travel, and utilities is expected to fuel the rise of this market in the near future. Analysts expect that the usage of cloud applications is also expected to improve the revenue earnings for the global test automation market. The growing awareness about deploying test automation amongst the IT sector has been a definite positive influence on the overall market.

Despite the steady market drivers, the global test automation market is likely to face a few challenges such as high operating costs and high initial investments. However, emergence of newer and better technologies such as cloud computing services, big data analytics, and data virtualizations are expected to offer several lucrative opportunities to the global market. 

Global Test Automation Market: Market Potential

Mobile Labs Introduced its deviceConnect™ Hosted Cloud, a solution for QA professionals and developers to efficiently manage their mobile testing lab. This will allow organizations to pick a well-suited mobile device cloud that caters to their need. The deviceConnect Hosted Cloud and deviceConnect On-premises Cloud and are private cloud-based mobile application testing platforms. The primary aim of these products is to ensure simple management of multiple devices for the purpose of enterprise application testing. The only difference between the two is who is managing these devices and where are they being hosted. 

Global Test Automation Market: Regional Outlook

In terms of geography, the global test automation market is fragmented into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. Of these, North America is projected to lead the global market in the coming years due to a growing base of QA units in various organizations in a wide range of industrial verticals. Analysts expect that functional testing segment will dominate the region in the near future. Additionally, the rising investments in upgrading the current automation testing tools is also projected to drive the regional market’s growth. 

North America will also aid the progress of security testing segment during the forecast period. The high adoption of mobile applications and Software as a Service (SaaS) on cloud will be the primary growth drivers for test automation in North America. Analysts expect that Asia Pacific will also offer lucrative growth opportunities to the global test automation market in the near future as the IT sector witness tremendous growth. The growing investments of foreign firms in the IT sector of various developing countries of Asia Pacific are expected to propel the regional market’s growth.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.