Test Automation Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Test Automation Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : November, 2020 | Technology & Media | PPT format

Report Digest


Global Test Automation Market: Snapshot

The test automation process is considered as a blessing for the IT industry. The rising demand for test automation across diverse industry verticals is one of the key factors estimated to encourage the growth of the overall market in the next few years. The tool is being used in the IT industry to reduce time, optimize test process, and develop efficiency. Innovations and technological advancements are further predicted to accelerate the growth of the global test automation market in the next few years.

Among the key applications of test automation, mobile testing and development of mobile applications are considered to gain traction in the next few years. In addition, the rising awareness among consumers regarding the deploying test automation in the IT sector is likely to drive the global market. Thus, test automation is considered as an effective and cost efficient option to detect defects in the system.

Among the key regional segments, the North America market for test automation is anticipated to lead in the next few years. The high growth of this region can be credited to the rising base of QA units in several industrial sectors. In addition, the increasing investments in this region for development of improved test automation tools is predicted to propel the growth of the test automation market in North America. Thus, the leading players in the market are focusing on research development activities in order to cater to the growing needs of test automation across several industries worldwide.

Global Test Automation Market: Overview

The emergence of test automation has been the biggest boon to the IT sector. This software development tool has thoroughly helped the sector in optimizing test processes, reducing time, and bringing in efficiency. Functional testing, web services testing, compatibility testing, load testing, security testing, mobile testing, and QA process design among others. The growing expenditure on development of the IT sector for improving their software services, QA, and other applications are expected to nurture the growth of the global test automation market. 

Global Test Automation Market: Drivers and Trends

The research report states that the rapid development of mobile applications is expected propel the growth of the global market in the recent years. Uptake of mobile applications in communications, multimedia travel, and utilities is expected to fuel the rise of this market in the near future. Analysts expect that the usage of cloud applications is also expected to improve the revenue earnings for the global test automation market. The growing awareness about deploying test automation amongst the IT sector has been a definite positive influence on the overall market.

Despite the steady market drivers, the global test automation market is likely to face a few challenges such as high operating costs and high initial investments. However, emergence of newer and better technologies such as cloud computing services, big data analytics, and data virtualizations are expected to offer several lucrative opportunities to the global market. 

Global Test Automation Market: Market Potential

Mobile Labs Introduced its deviceConnect™ Hosted Cloud, a solution for QA professionals and developers to efficiently manage their mobile testing lab. This will allow organizations to pick a well-suited mobile device cloud that caters to their need. The deviceConnect Hosted Cloud and deviceConnect On-premises Cloud and are private cloud-based mobile application testing platforms. The primary aim of these products is to ensure simple management of multiple devices for the purpose of enterprise application testing. The only difference between the two is who is managing these devices and where are they being hosted. 

Global Test Automation Market: Regional Outlook

In terms of geography, the global test automation market is fragmented into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. Of these, North America is projected to lead the global market in the coming years due to a growing base of QA units in various organizations in a wide range of industrial verticals. Analysts expect that functional testing segment will dominate the region in the near future. Additionally, the rising investments in upgrading the current automation testing tools is also projected to drive the regional market’s growth. 

North America will also aid the progress of security testing segment during the forecast period. The high adoption of mobile applications and Software as a Service (SaaS) on cloud will be the primary growth drivers for test automation in North America. Analysts expect that Asia Pacific will also offer lucrative growth opportunities to the global test automation market in the near future as the IT sector witness tremendous growth. The growing investments of foreign firms in the IT sector of various developing countries of Asia Pacific are expected to propel the regional market’s growth.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?