Superfoods Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Superfoods Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : October, 2019 | Food and Beverages | PPT format

Report Digest


Global Superfoods Market: Overview 

Superfood is the collection of a variety of highly nutritive food materials. As a result of rapid urbanization, radically changing lifestyle diets of numerous people in urban areas, the demand of superfood has seen an exceptional growth recently. The properties like antioxidants fatty acids, and full of minerals, are making superfoods to be more popular among users. All these factors are majorly making the global superfoods market grow at a rapid pace. 

Superfoods have better nutritive value than that of regular foods. Owing to this parameter, majority of the population is shifting from regular food to superfoods thereby promoting growth in the global superfoods market to grow extensively. 

A recent report by TMR Research, provides an in-depth analysis of global superfoods market. The report provides insights about various facets of the market. It encapsulates information on various aspects of the global superfoods market. It covers, key drivers, competitive analysis, regional dominance and opportunities the market offer to the businesses. 

Global Superfoods Market: Notable Developments 

The competitive landscape of global superfoods market is highly consolidated and showcases  tough competition. 

  • There are various players that contribute to global superfoods market. These players are proactively involved in various strategies in order to gain a competitive edge over their competitors and stay ahead in the game. They are actively participating in activities such as brand promotion, product launches, mergers and partnerships. 
  • The players are also focusing on acquiring multiple small and medium scale businesses in order to expand their production capacity to cater the growing demand of the superfoods in various countries across the globe. 

Product innovations, distribution agreements, and strong marketing strategies are key routes adopted by market players to improve their visibility and competitive positions in the global superfoods market.

  • The competition is expected to increase in future owing to the entry of several new players in the market. 

Some of the most prominent competitors operating in the competitive landscape of global superfoods market include –

  • Archer Daniels Midland
  • Nature’s Superfoods LLP
  • Creative Nature
  • Del Monte Pacific Group
  • Nutiva; Ocean Spray Cranberries
  • Suncore Foods

Global Superfoods Market: Key Drivers 

Superfoods offer many health benefits to the user which are boosting its popularity. Superfoods are rich in nutrition such as vitamins, fibers, minerals, antioxidants, and polyphenols. These nutrition helps the consumer in digestion, strengthening the immune system along with muscles and bones. They also help the body to overcome rigorous wear and tear caused by exercise and other physical exertions. Owing to these health benefits, the global superfoods market is experiencing a considerable growth in various regions across the globe. 

The growing health consciousness and the need of healthier lifestyle in this stressful life is yet again a key contributor in growth of global superfoods market in the forecast period from 2018 to 2028. 

Global Superfoods Market: Regional Analysis 

The global superfoods market is highly fragmented and has its presence across the globe. However, in the projected forecast period North America is expected to experience maximum potential of the global superfoods market. This growth shall be attributed to the growing consumer awareness about the health benefits superfoods have to offer. Also frequent product launches coupled with increasing adoption of superfoods ingredients in day to day lives by the users in the region is also helping North America to be the leading region of global superfoods market. 

The global superfoods market is segmented into 

  • Product 
    • Superfruits
    • Superseeds and supergrains
    • Edible seaweed
    • Other superfoods 

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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