Global Superfoods Market: Snapshot

The popularity of superfoods has risen considerably over the years. Health problems like obesity and diabetes have become common due to the changing lifestyle patterns of many people around the globe. Hence, these factors have made people aware of maintaining a good lifestyle. Based on these aspects, the superfoods market is prognosticated to observe positive growth during the forecast period of 2020-2030.

The increasing consumption of superfoods due to their exceptional nutritive value will assure good growth prospects for the global market. Furthermore, superfoods contain fatty acids, antioxidants, and are full of minerals. Therefore, these factors influence the growth of the superfoods market to a considerable extent.

Superfoods have high nutritional density and provide a generous amount of nutrients along with the benefit of few calories intake. They comprise high volume of minerals, antioxidants, and vitamins. These benefits bring substantial growth for the superfoods market. In addition, superfoods increase the metabolic rate and help prevent diabetes and cardiovascular diseases. Hence, the growing popularity of superfoods for promoting weight loss and prevention of such diseases will bring immense growth prospects.

Marketing strategies and advertisements are crucial for boosting the revenues of the players in the superfoods market. The players are prominently involved in devising strategies that catch the eye of many people and eventually lead to an increase in the consumer base. These strategies ultimately contribute to the growth of the superfoods market.

The COVID-19 pandemic has proved to be a boon for the superfoods market. Many people understood the importance of maintaining good fitness levels. The ‘healthy snacking’ trend gathered considerable momentum and the demand for superfoods increased extensively. Thus, these factors will contribute to the growth of the superfoods market. Furthermore, the food and beverage industry was exempted from the lockdown restrictions and was allowed to function. This factor had a profound impact on the growth of the superfoods market.

Global Superfoods Market: Overview 

Superfood is the collection of a variety of highly nutritive food materials. As a result of rapid urbanization, radically changing lifestyle diets of numerous people in urban areas, the demand of superfood has seen an exceptional growth recently. The properties like antioxidants fatty acids, and full of minerals, are making superfoods to be more popular among users. All these factors are majorly making the global superfoods market grow at a rapid pace. 

Superfoods have better nutritive value than that of regular foods. Owing to this parameter, majority of the population is shifting from regular food to superfoods thereby promoting growth in the global superfoods market to grow extensively. 

A recent report by TMR Research, provides an in-depth analysis of global superfoods market. The report provides insights about various facets of the market. It encapsulates information on various aspects of the global superfoods market. It covers, key drivers, competitive analysis, regional dominance and opportunities the market offer to the businesses. 

Global Superfoods Market: Notable Developments 

The competitive landscape of global superfoods market is highly consolidated and showcases  tough competition. 

• There are various players that contribute to global superfoods market. These players are proactively involved in various strategies in order to gain a competitive edge over their competitors and stay ahead in the game. They are actively participating in activities such as brand promotion, product launches, mergers and partnerships. 

• The players are also focusing on acquiring multiple small and medium scale businesses in order to expand their production capacity to cater the growing demand of the superfoods in various countries across the globe. 

Product innovations, distribution agreements, and strong marketing strategies are key routes adopted by market players to improve their visibility and competitive positions in the global superfoods market.

• The competition is expected to increase in future owing to the entry of several new players in the market. 

Some of the most prominent competitors operating in the competitive landscape of global superfoods market include –

• Archer Daniels Midland
• Nature’s Superfoods LLP
• Creative Nature
• Del Monte Pacific Group
• Nutiva; Ocean Spray Cranberries
• Suncore Foods

Global Superfoods Market: Key Drivers 

Superfoods offer many health benefits to the user which are boosting its popularity. Superfoods are rich in nutrition such as vitamins, fibers, minerals, antioxidants, and polyphenols. These nutrition helps the consumer in digestion, strengthening the immune system along with muscles and bones. They also help the body to overcome rigorous wear and tear caused by exercise and other physical exertions. Owing to these health benefits, the global superfoods market is experiencing a considerable growth in various regions across the globe. 

The growing health consciousness and the need of healthier lifestyle in this stressful life is yet again a key contributor in growth of global superfoods market in the forecast period from 2018 to 2028. 

Global Superfoods Market: Regional Analysis 

The global superfoods market is highly fragmented and has its presence across the globe. However, in the projected forecast period North America is expected to experience maximum potential of the global superfoods market. This growth shall be attributed to the growing consumer awareness about the health benefits superfoods have to offer. Also frequent product launches coupled with increasing adoption of superfoods ingredients in day to day lives by the users in the region is also helping North America to be the leading region of global superfoods market. 

The global superfoods market is segmented into 

• Product 
  • Superfruits
  • Superseeds and supergrains
  • Edible seaweed
  • Other superfoods