Smart Hospitality Market: Snapshot
According to the business intelligence study, the global smart hospitality market is set to grow significantly in coming years, featuring a notable growth rate of 25.8 % over the forecast period i.e. 2016 to 2021. It also provides valuable information, that the global smart hospitality market was initially evaluated at US$ 5.74 billion in the base year of the study i.e. 2015.
The research report also explains that the global smart hospitality market expanded substantially over the forecast period and crossed the evaluation mark of US$ 18.11 billion at the end of the forecast period in 2021.
The developers and players functional within the global smart hospitality market provide various types of essential software platforms and solutions that aid the end users in the hospitality and related industries to offer their consumers with enhanced and technology enabled services.
Two major types of software solutions offered by the vendors operating in the landscape of the global smart hospitality market include hotel building automation system as well as the hotel operation management system.
Furthermore, the players in the global smart hospitality market also provide several distinct types of services and solutions, such as integrated security systems, guest service management systems, and integrated communication technology solutions. The vendors and players in the global smart hospitality market also provide their end users with managed as well as professional services.
These consist of consulting services, support and maintenance services, as well as services pertaining to integration as well as deployment of these novel and smart systems. These software tools and services by the players in global smart hospitality market find applications in various types of hotels in the global hospitality industry, such as business hotels, resorts and spas, and heritage as well as boutique hotels.
The hospitality industry is a broad category under the services industry spanning across multiple businesses and sectors driven by the ultimate focus of customer satisfaction. Hotels and restaurants form just one of the many sectors of this industry and constitute a major segment. Other prominent, overlapping, categories include the food and beverages sector and the travel and tourism industry. The smart hospitality market is shaped by a plethora of trends. While some are ephemeral, others leave a lasting impact for for several decades. The use of technology is understood to be a key enabler in offering personalized and tailor customer services in almost all facets of the industry, with its defining impact increasingly felt on hotels worldwide. In recent years, spending on technology has soared with the objective of transforming customer experiences, maximizing revenue, and increasing bottom-line. The spiraling investment in a host of technologies such as IoT, virtual reality, beacon technologies, interactive displays, smart control apps, robotics, new generation messaging technologies and streaming in-room entertainment have brought smart services into the realm of the hospitality industry.
The increasing implementation of various technologies has been a game-changing strategy for many industry players and has catapulted customers’ convenience to the next level. Guests enjoy the convenience of unlocking their rooms or getting access to numerous hotel facilities such as spa and gym using smart phone apps. Streaming videos on demand are slowly replacing pay-per-view entertainment in hotels. They can use smart devices to remotely control a wide range of functionalities such as lighting system, electrical appliances, blinds, and temperature in their rooms. On the other hand hotel owners will leverage the advantage of intelligences and analytics technologies to gain a strategic insights into their guests’ preferences. As a result, hotels will be able to estimate occupancy with accuracy, manage optimal pricing for the rooms, and provide tailor made experiences, all with an aim to augment their revenue.
The hospitality industry comprises a broad field of services within the service industry such as cruise line, transportation, theme parks, event planning, lodging, and other different fields in the tourism industry. The hospitality industry is known for being a multibillion dollar industry that solely relies on the obtainability of disposable income and leisure time. A hospitality component such as amusement park, hotel, or restaurant includes multiple units such as direct operation, i.e. human resources, marketing, management, bartenders, kitchen workers, porters, housekeepers, and servers and facility maintenance. The most crucial variable for the hospital industry sit he inverse vacancy rate or usage rate.
Theme parks, hotels, and restaurants strive to maximize their profit by expanding their customer base. This gave rise to services with focus on increasing the use rate provide by the hotel consolidators. Focusing on various other industries, entry barriers for new players and competitive advantages among the existing players is crucial. The hospitality industry seeks benefits in old locations, ongoing and initial investment support and specific themes implemented by the marketing team of the respective organization in question.
The market intelligence publication delves into the possible growth opportunities for the global smart hospitality market and the chronological growth of the smart hospitality marketthroughout the forecast period. It also uniquely provisions required data related to facers such as dynamics influencing the progress in all possible retrospective manner. Several ubiquitous and non-ubiquitous trends have also been mentioned in the study. An outlook of extensive nature keeping in mind the Porter’s five forces analysis has been provided to make the vendor landscape transparent to the reader. The report further reaches out to point out accomplishments related to R&D, acquisitions, mergers, and crucial partnerships and verifications. The companies in limelight have been analyzed on market shares, products, and key strategies.
The global smart hospitality market is likely to witness tremendous growth during the respective forecast period. The facets driving the growth of the market include rise in the demand for software and services related to smart hospitality and mounting requirement for real-time optimized guest experience management system. The market is also likely to experience profitability from the low operating costs and captivating revenue generation and rising us of Internet of Things and different energy management systems.
The segment of managed services is anticipated to grow a strong CAGR over the forecast period. Managed services provision the application of smart hospitality solutions through hotels and resorts. The guest service management system segment is likely to expand at a strong CAGR owing to the progress in digitization worldwide. Smart solutions help the administrator in controlling the guest room by automating the curtains, lights, temperature, and various other indoor machineries while monitoring the safety and security of the infrastructure and handling the outdoor components such as water management, parking premises, inventory, waste management, and network infrastructure.
Business hotels are expected to witness substantial growth in the next couple of years. Business hotels chiefly attend to business travelers; nevertheless, individual tourists, numerous tour groups, and small conference crowds consider these hotels striking. Business hotels deliver their guests with united communication competences that allow the guests to conduct conferences, meetings, and connect with associates across the globe. Additionally, these hotels position various building automation systems and mobile device-enabled technologies in order to provide an enthralling experience to the visitors.
Region-wise, Europe is likely to gain from the advancements in technology, growing internet infrastructure, and the wide adoption of new and advanced technologies. However, owing to the 2017 elections of the U.S., the industry might witness fluctuations in the coming years.
A few of the leading participants in the smart hospitality market are Infor, Inc. (New York, U.S.), Johnson Controls (Wisconsin, U.S.), Huawei Technologies (Shenzhen, China), Winhotel Solutions (Balearic Islands, Spain), Oracle Corporation (California, U.S.), Cisco Systems, Inc. (San Jose, U.S.), IBM Corporation (New York, U.S.), and Siemens AG (Munich, Germany).
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