Sleep Mask Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2029

  • Single User License $1500

Sleep Mask Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2029

Status : June, 2020 | Consumer Goods | PPT format

Report Digest


Sleep Mask Market: Overview

As per researchers, human brains are wired in a manner to assume darkness as sign of sleep time. As a result, body starts releasing melatonin hormone. The hormone helps regulate sleep and wake cycle of a human being. Use of sleep mask helps in tricking the brain. Complete darkness followed after use of night mask allows brain to assume it as night. Hence, body starts releasing the hormone, which helps person to relax and sleep well.

This is a proven fact. Hence, doctors highly recommend use of sleep mask to patients suffering from various sleep disorders such as insomnia and sleep apnea. It is a safe alternative of sleeping pills.

Further, use of sleep mask has been widely adopted by travelers. The blackout masks helps travelers to sleep at a new place, while traveling at daytime. It ensures healthy sleep during long journeys. As per the report given by World Tourism Organization, every 1.4 million people are travelling across the world. This, in turn, has pushed the demand for sleep masks, also.

The upcoming report on sleep mask market provides insights about key insights driving sleep mask market. It covers various segments, which are likely to contribute in the growth of sleep mask market in the forecast period (2019-2029). Further, the report provides regional and sub-regional analysis. The market report also focuses on competition in the market, and provides an idea about strategies undertaken by companies involved in the competition, to stay ahead from the competitors.

Sleep Mask Market: Notable developments

Considering the need for noise cancellation along with light shield, recently a mask company has launched sleep mask with integrated earphones. The sleep mask has an in-built bluetooth earphones. It allows the user to listen music, white noise, audiobooks, or whatever soothes the traveler.

Lately, Joseche sleep headphones and eye mask is launched in the market. It ensures sound sleep while travelling.

Some of the companies leading in the sleep mask market are

  • Sleep Master
  • Dream Essentials
  • Alaska Bear
  • Earth Therapeutics
  • HappyLuxe
  • Napiform Sonoma Lavender Co.
  • LC Industries
  • PrettyCare
  • EcoTools
  • Nidra Goods
  • LumosTech Inc.
  • Bedtime Bliss

Sleep Mask Market: Key Trends

In 2018, regular sleep mask dominated the market with in total 60% share to the global revenue. Owing to the perfect shield it provides to eyes from light, it became a preferred choice among the consumers. Also, it is convenient to carry over long distance.

Nowadays, gel masks, aromatherapy masks, and wrap around are gaining popularity. These masks manufactures to fulfil different needs of the users. For example, gel eye mask help reduce dark circles, puffiness, and headaches. In addition, it provides relief against migraines and sinuses. Further, wrap around masks are meant to provide complete blackout. These masks are highly recommended for side sleepers.

Aromatherapy masks has been gaining popularity in various parts of world. The rising popularity is attributed to the plant extract constituents in the mask. Some of them have lavender extracts, it helps in getting fast sleep and fight against insomnia.

Sleep Mask Market: Regional Analysis

In the year 2018, North America was the leading regional segment in sleep mask market. The region alone accounted for 60% share of the global revenue. The growth was attributed to increasing incidence of sleep disorders such as restlessness leg syndrome, sleep apnea, and insomnia.

As per the report, more than 50 million of cases of sleep disorders have been reported in 2019 in the U.S. Further, 25 million adults in the U.S. are diagnosed with sleep apnea. As a result, sleep mask has gained significant customer traction in the regions. Moreover, rise in geriatric population is contributing to the sale of sleep mask in the region. Owing to above mentioned factors, the sleep market is anticipated to expand in the region.

The sleep mask market has intense competition due to presence of large number of small and regional players. 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.