Skin Lighteners Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : Ongoing | Healthcare IT | PPT format

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Global Skin Lighteners Market: Snapshot

The growing desire for light-colored and even-toned skin, increasing importance given by male consumers towards personal grooming, and demand for organic skin lighteners are some of the key factors driving the global skin lighteners market. Moreover, escalating demand for UV absorbers in skin lightening formulation is a trend that bodes well for the future of skin lighteners market, which on the other hand is challenged by factors such as concerns over excessive usage of hydroquinone and mercury, management of efficient supply chain, and packaging solutions.

As far as the competitive landscape of the global skin lighteners market is concerned, L'Oréal, P&G, Unilever, Beiersdorf, Estée Lauder, and Shiseido are some of the leading companies who hold most prominent shares in an intensely competitive environment. Product innovation and aggressive marketing are two of the primary strategies adopted by these leading companies to reach their targeted consumer. On the other hand, the entrance of new players is quite tough in the global skin lighteners market as leading brands have widespread presence as well as the financial might to research and develop new products on a consistent basis.

This report on the global skin lighteners market provides comprehensive assessment of the current scenario and estimates the future state until 2025. The report takes stock of the key regions for skin lighteners market, especially Asia Pacific which resides vastly populated country of India wherein the demand for light-toned skin has escalated exponentially in the recent past, both among the men and women.

Global Skin Lighteners Market: Overview 

Skin lighteners are chemicals that lighten the skin tone by bringing down the concentration of  melanin. Also referred to as skin whiteners or skin bleaching agents, skin lighteners are typically used in specific areas of the skin where melanin concentration is abnormally high. Such areas include birth marks and moles. They function by preventing tyrosinases that brings downs melanin production. Skin lighteners come in the form of lotions, cream, powder, or gels and is comprised of retinoid, melanin-inhibiting ingredient, and sunscreen. Based on product type, skin lighteners can be segmented into topical creams, cryosurgery, and laser resurfacing

The global skin lighteners market is characterized by stiff competition, wherein the prominent vendors try to outdo each other on the basis of product differentiation, quality, and pricing. The entry barrier to the market, however, is stiff on account of the stronghold of the existing leading players and high cost of research and development. 

Global Skin Lighteners Market: Trends and Opportunities 

The global market for skin lighteners is expected to grow at a healthy clip on account of a growing desire among people to have radiant and flawless skin. Their usefulness in tackling skin-related concerns such as scars, pigmentation, discoloration, acne marks, and age spots has been positively impacting their market. Skin lighteners also aid in the treatment of medical conditions such as vitiligo, hyperpigmentation, melasma, and rosacea. This has further stoked their demand. 

Strong competition among leading vendors in the market has led to frequent unveiling of innovative products. Another noticeable trend in the market is the use of plant extracts such as aloe vera, green tea extracts, marine algae extract, grape seed extract, mulberry extract, flavonoids, etc. in formulating products because of the rising ranks of discerning consumers preferring natural ingredients. Such plant extract-based skin lighteners aid in lowering melanin production and increase collagen production, thereby making the skin healthy and spot-free. 

One factor discouraging the growth in the market is the presence of certain active ingredients, namely skin lighteners and hydroquinone in skin lighteners which can cause harm to the skin. In fact, hydroquinone is already banned in some countries or can be had only if prescribed by a dermatologist. 

Global Skin Lighteners Market: Regional Outlook 

North America leads the global skin lighteners market with maximum share and Europe follows next. This is mainly because of the strong spending capacity of the people, awareness about skin whiteners, an advanced healthcare infrastructure, and a proper regulatory framework in place. Asia Pacific is also considered a lucrative market for skin lighteners because of a strong desire among people in the region for a lighter skin tone, increasing disposable income, and a fast developing healthcare infrastructure. India and China are frontrunners in the market in Asia Pacific by dint of their huge population and growing awareness among them about the various skin lighteners in the market. Japan too is a key market in the region because of its improving healthcare infrastructure.  

Companies Mentioned in Report 

Some of the key players in the global market for skin lighteners are Beiersdorf AG, Clarins SA, CavinKare Pvt. Ltd., Elder Health Care Ltd., Hindustan Unilever Ltd, Kao Corporation, Emami Limited, Procter & Gamble, Shiseido Company Limited, and Jolen Inc. 

Global Skin Lighteners Market is segmented as: 

Global Skin Lighteners Market, by Geography 

  • North America
  • Asia Pacific
  • Europe
  • Rest of the World

 This report gives you access to decisive data such as: 

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report 

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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