Skin Lighteners Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Skin Lighteners Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : September, 2020 | Healthcare IT | PPT format

Report Digest


Global Skin Lighteners Market: Snapshot

The growing desire for light-colored and even-toned skin, increasing importance given by male consumers towards personal grooming, and demand for organic skin lighteners are some of the key factors driving the global skin lighteners market. Moreover, escalating demand for UV absorbers in skin lightening formulation is a trend that bodes well for the future of skin lighteners market, which on the other hand is challenged by factors such as concerns over excessive usage of hydroquinone and mercury, management of efficient supply chain, and packaging solutions.

As far as the competitive landscape of the global skin lighteners market is concerned, L'Oréal, P&G, Unilever, Beiersdorf, Estée Lauder, and Shiseido are some of the leading companies who hold most prominent shares in an intensely competitive environment. Product innovation and aggressive marketing are two of the primary strategies adopted by these leading companies to reach their targeted consumer. On the other hand, the entrance of new players is quite tough in the global skin lighteners market as leading brands have widespread presence as well as the financial might to research and develop new products on a consistent basis.

This report on the global skin lighteners market provides comprehensive assessment of the current scenario and estimates the future state until 2025. The report takes stock of the key regions for skin lighteners market, especially Asia Pacific which resides vastly populated country of India wherein the demand for light-toned skin has escalated exponentially in the recent past, both among the men and women.

Global Skin Lighteners Market: Overview 

Skin lighteners are chemicals that lighten the skin tone by bringing down the concentration of  melanin. Also referred to as skin whiteners or skin bleaching agents, skin lighteners are typically used in specific areas of the skin where melanin concentration is abnormally high. Such areas include birth marks and moles. They function by preventing tyrosinases that brings downs melanin production. Skin lighteners come in the form of lotions, cream, powder, or gels and is comprised of retinoid, melanin-inhibiting ingredient, and sunscreen. Based on product type, skin lighteners can be segmented into topical creams, cryosurgery, and laser resurfacing

The global skin lighteners market is characterized by stiff competition, wherein the prominent vendors try to outdo each other on the basis of product differentiation, quality, and pricing. The entry barrier to the market, however, is stiff on account of the stronghold of the existing leading players and high cost of research and development. 

Global Skin Lighteners Market: Trends and Opportunities 

The global market for skin lighteners is expected to grow at a healthy clip on account of a growing desire among people to have radiant and flawless skin. Their usefulness in tackling skin-related concerns such as scars, pigmentation, discoloration, acne marks, and age spots has been positively impacting their market. Skin lighteners also aid in the treatment of medical conditions such as vitiligo, hyperpigmentation, melasma, and rosacea. This has further stoked their demand. 

Strong competition among leading vendors in the market has led to frequent unveiling of innovative products. Another noticeable trend in the market is the use of plant extracts such as aloe vera, green tea extracts, marine algae extract, grape seed extract, mulberry extract, flavonoids, etc. in formulating products because of the rising ranks of discerning consumers preferring natural ingredients. Such plant extract-based skin lighteners aid in lowering melanin production and increase collagen production, thereby making the skin healthy and spot-free. 

One factor discouraging the growth in the market is the presence of certain active ingredients, namely skin lighteners and hydroquinone in skin lighteners which can cause harm to the skin. In fact, hydroquinone is already banned in some countries or can be had only if prescribed by a dermatologist

Global Skin Lighteners Market: Regional Outlook 

North America leads the global skin lighteners market with maximum share and Europe follows next. This is mainly because of the strong spending capacity of the people, awareness about skin whiteners, an advanced healthcare infrastructure, and a proper regulatory framework in place. Asia Pacific is also considered a lucrative market for skin lighteners because of a strong desire among people in the region for a lighter skin tone, increasing disposable income, and a fast developing healthcare infrastructure. India and China are frontrunners in the market in Asia Pacific by dint of their huge population and growing awareness among them about the various skin lighteners in the market. Japan too is a key market in the region because of its improving healthcare infrastructure.  

Companies Mentioned in Report

Some of the key players in the global market for skin lighteners are Beiersdorf AG, Clarins SA, CavinKare Pvt. Ltd., Elder Health Care Ltd., Hindustan Unilever Ltd, Kao Corporation, Emami Limited, Procter & Gamble, Shiseido Company Limited, and Jolen Inc. 

Global Skin Lighteners Market is segmented as: 

Global Skin Lighteners Market, by Geography 

  • North America
  • Asia Pacific
  • Europe
  • Rest of the World

 This report gives you access to decisive data such as: 

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.