Shortenings Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Shortenings Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Global Shortenings Market: Overview 

Shortening is considered as a vital baking ingredient, thanks to which the global market is expected to exhibit a healthy growth in the next few years. The easy availability of shortenings and the increasing popularity of a wide range of baking products are anticipated to fuel the growth of the global shortenings market in the coming years. With these factors, the global market is likely to witness healthy growth and register a progressive growth rate in the near future. 

Global Shortenings Market: Key Trends 

The key players in the global shortenings market are projected to face several challenges in the near future. The rising demand for clean label products and the increasing use of shortenings substitutes are anticipated to restrict the growth of the overall market throughout the forecast period. Nonetheless, the growing demand for low-calorie products from consumers worldwide is estimated to offer promising opportunities for players in the next few years. Moreover, the expansion of the application base of baking ingredients is expected to augment global shortenings market in the near future. 

Global Shortenings Market: Market Potential 

A tremendous rise in the demand for shortenings in bakery products, owing to the rising popularity of baked food products is one of the important factors expected to augment the growth of the global shortenings market in the next few years. In addition, the changing lifestyle of consumers and their rising disposable income are estimated to accelerate the growth of the overall market in the forecast period. 

On the contrary, the rising health concerns associated with the excessive consumption of oils and fats are anticipated to restrict the growth of the global shortenings market in the coming years. In addition, the increasing health consciousness among consumers is predicted to hamper the development of the market in the near future. 

Global Shortenings Market: Regional Outlook 

In the last few years, Asia Pacific led the global shortenings market with a key share on the basis of volume as well as value. The increasing contribution from China, Indonesia, India, and Malaysia is estimated to supplement the growth of the market in the forecast period. In addition, the rising purchasing power of consumers and the increasing population are some of the other factors predicted to encourage the growth of the market. As per the research study, Asia Pacific is expected to witness healthy growth and remain in the prominent position over the forecast period. 

Furthermore, the improving lifestyle of consumers in several developing nations and the increasing rate of consumption of bakery products are projected to accelerate the growth of the Asia Pacific shortenings market in the forecast period. The North America and Europe market for shortenings are estimated to register moderate growth rates in the forecast period. 

Global Shortenings Market: Competitive Analysis 

The global shortenings market is highly competitive and fragmented in nature, with the presence of a large number of players. Some of the leading players operating in the shortenings market across the globe are AAK AB, Bunge Limited, Conagra Brands, Associated British Foods PLC (ABF), Cargill, Archer Daniels Midland Company, International Foodstuff Company Holdings Limited, Wilmar International Limited, Ventura Foods, LLC, and Manildra Group. 

The development of the food and beverages industries across the globe is one of the key factors encouraging the development of the shortenings market in the next few years. The key players in the market are focusing on marketing activities and tactics in order to enhance their presence and reach a large volume of consumers across the globe. In addition, the expansion of the product portfolio is likely to benefit the leading players in the near future. 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.