Sauerkraut Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Sauerkraut Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : October, 2019 | Food and Beverages | PPT format

Report Digest


Sauerkraut is prepared by finely chopping the cabbage and fermenting it with lactic acid. It is prepared with an anaerobic process wherein the natural bacteria are used for the process. As a result, lactic acid is produced during this process, which in turn, helps in increasing its shelf life. With the increasing trends of consuming fermented foods, sauerkraut is highly adopted by people from different regions and age group, which is expected to fortify the growth of the global sauerkraut market.

The sauerkraut market is undergoing through a phase of innovation, owing to the high demand for desirable taste and flavor among consumers. Additionally, a significant rise in the disposable income of the consumers and modernization have enabled the consumers to spend on upgraded lifestyle and food products. Wide availability of fermented food products at an affordable rate is anticipated to boost the growth of the sauerkraut market.

Sauerkraut Market – Novel Developments

  • La Note Bio, a French start-up, uses an ancestral technique to prepare ready-to-consume, unpasteurized, and lactofermented vegetables. The producer further seasons it differently and recommends people to eat them directly without cooking, in order to retain the nutritional value of the fermented vegetables.
  • Salt and Savor, a leading producer of sauerkraut, launched a wide range of flavorful sauerkraut such as Apple Ginger Sauerkraut, Caraway Sauerkraut, Red Cabbage and Ginger Sauerkraut, Horseradish Sauerkraut, and Garlic Dill Sauerkraut.

Some of the most prominent competitors operating in the competitive landscape of sauerkraut market include –

  • GLK Foods LLC
  • The Brinery
  • Rirasa Inc.
  • Bubbies of San Francisco Inc.
  • Hengstenberg GmbH & Co.
  • Carl Kühne KG GmbH & Co.
  • Kleindienst Fleischereibedarf GmbH
  • PEPERO-POLO Janusz Nowacki
  • Leuchtenberg Sauerkrautfabrik GmbH
  • Infood GmbH
  • B2B INTERTRADE GMBH
  • Schweizer Michael
  • Ernst Nowka GmbH & Co. KG
  • Wasta Konserven Fischl GmbH & Co. KG
  • Herbert Herk Hofladen
  • Zielonogórski Rynek Rolno-Towarowy S.A.
  • Salt and Savour
  • La Note Bio
  • Jean Barthmann
  • ZD VLASTNIKU
  • TEKON TEPLICE s.r.o.

Sauerkraut Market – Dynamics

Rising Consumption of Fast Food to Boost the Growth of the Sauerkraut Market

Demand for hot dogs, soups, salads, casseroles, and pizzas have been rising in parallel to the notable surge in the consumption of fast foods. As a result, there has been a surge among the fast food chains to experiment with different colors, flavors, and tastes to satiate the preference of the customers. This has led to the utilization of sauerkraut as toppings for the customization of fast foods, which in turn, is expected to boost the size of the global sauerkraut market.

In addition to this, food with a longer shelf life have been in demand in the recent past. The food product, being naturally flavored can be consumed without cooking and hence, consumers have begun adopting it as snacks. This, in turn, is yet another robust growth driver for the global sauerkraut market.

North America Dominates the Global Sauerkraut Market, Owing to the Rising Health Consciousness Among Consumers

Rapid adoption of this food product in the North America region can be highly attributed to the increasing health consciousness among the consumers. Its production in the region and novel trends adopted by the manufacturers have played a pivotal role in creating awareness of the product among the regional consumers. Additionally, the fast-paced life of the consumers in North America demand processed and ready-to-eat food products, which can be fulfilled by the product. A cohort of these factors are anticipated to favor the growth of the sauerkraut market in this region.

Sauerkraut Market - Segmentation

The global sauerkraut market can be classified on the basis of sales channel, packaging, forms, and regions.

Sauerkraut Market – Sales Channel

Depending on the sales channel, the global sauerkraut market can be divided into:

  • Online
  • Hypermarket or Supermarket
  • Departmental Stores
  • Others

Sauerkraut Market – Packaging

On the basis of the packaging, the global sauerkraut market can be classified into:

  • Pouches
  • Cans
  • Jars

Sauerkraut Market – Forms

Based on the forms, the global sauerkraut market can be fragmented into:

  • Solid
  • Liquid

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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