Sauerkraut Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Sauerkraut Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Sauerkraut is prepared by finely chopping the cabbage and fermenting it with lactic acid. It is prepared with an anaerobic process wherein the natural bacteria are used for the process. As a result, lactic acid is produced during this process, which in turn, helps in increasing its shelf life. With the increasing trends of consuming fermented foods, sauerkraut is highly adopted by people from different regions and age group, which is expected to fortify the growth of the global sauerkraut market.

The sauerkraut market is undergoing through a phase of innovation, owing to the high demand for desirable taste and flavor among consumers. Additionally, a significant rise in the disposable income of the consumers and modernization have enabled the consumers to spend on upgraded lifestyle and food products. Wide availability of fermented food products at an affordable rate is anticipated to boost the growth of the sauerkraut market.

Sauerkraut Market – Novel Developments

  • La Note Bio, a French start-up, uses an ancestral technique to prepare ready-to-consume, unpasteurized, and lactofermented vegetables. The producer further seasons it differently and recommends people to eat them directly without cooking, in order to retain the nutritional value of the fermented vegetables.
  • Salt and Savor, a leading producer of sauerkraut, launched a wide range of flavorful sauerkraut such as Apple Ginger Sauerkraut, Caraway Sauerkraut, Red Cabbage and Ginger Sauerkraut, Horseradish Sauerkraut, and Garlic Dill Sauerkraut.

Some of the most prominent competitors operating in the competitive landscape of sauerkraut market include –

  • GLK Foods LLC
  • The Brinery
  • Rirasa Inc.
  • Bubbies of San Francisco Inc.
  • Hengstenberg GmbH & Co.
  • Carl Kühne KG GmbH & Co.
  • Kleindienst Fleischereibedarf GmbH
  • PEPERO-POLO Janusz Nowacki
  • Leuchtenberg Sauerkrautfabrik GmbH
  • Infood GmbH
  • B2B INTERTRADE GMBH
  • Schweizer Michael
  • Ernst Nowka GmbH & Co. KG
  • Wasta Konserven Fischl GmbH & Co. KG
  • Herbert Herk Hofladen
  • Zielonogórski Rynek Rolno-Towarowy S.A.
  • Salt and Savour
  • La Note Bio
  • Jean Barthmann
  • ZD VLASTNIKU
  • TEKON TEPLICE s.r.o.

Sauerkraut Market – Dynamics

Rising Consumption of Fast Food to Boost the Growth of the Sauerkraut Market

Demand for hot dogs, soups, salads, casseroles, and pizzas have been rising in parallel to the notable surge in the consumption of fast foods. As a result, there has been a surge among the fast food chains to experiment with different colors, flavors, and tastes to satiate the preference of the customers. This has led to the utilization of sauerkraut as toppings for the customization of fast foods, which in turn, is expected to boost the size of the global sauerkraut market.

In addition to this, food with a longer shelf life have been in demand in the recent past. The food product, being naturally flavored can be consumed without cooking and hence, consumers have begun adopting it as snacks. This, in turn, is yet another robust growth driver for the global sauerkraut market.

North America Dominates the Global Sauerkraut Market, Owing to the Rising Health Consciousness Among Consumers

Rapid adoption of this food product in the North America region can be highly attributed to the increasing health consciousness among the consumers. Its production in the region and novel trends adopted by the manufacturers have played a pivotal role in creating awareness of the product among the regional consumers. Additionally, the fast-paced life of the consumers in North America demand processed and ready-to-eat food products, which can be fulfilled by the product. A cohort of these factors are anticipated to favor the growth of the sauerkraut market in this region.

Sauerkraut Market - Segmentation

The global sauerkraut market can be classified on the basis of sales channel, packaging, forms, and regions.

Sauerkraut Market – Sales Channel

Depending on the sales channel, the global sauerkraut market can be divided into:

  • Online
  • Hypermarket or Supermarket
  • Departmental Stores
  • Others

Sauerkraut Market – Packaging

On the basis of the packaging, the global sauerkraut market can be classified into:

  • Pouches
  • Cans
  • Jars

Sauerkraut Market – Forms

Based on the forms, the global sauerkraut market can be fragmented into:

  • Solid
  • Liquid

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.