Salesforce Services Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2029

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Salesforce Services Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2029

Status : August, 2020 | Technology & Media | PPT format

Report Digest


Global Salesforce Services Market: Overview

The growing focus of the corporate sector on customer interactions and retention has created humongous opportunities for growth within the global salesforce services market. There has been an increase in the demand for platforms that can help retailers in understanding the propensities of the consumers. However, customer interactions are not just an integral part of the retail sector, and could hold relevance several B2C businesses. Therefore, development of a solid customer relationship management (CRM) platform is the need of the hour across multiple industries. There has been un uptick in the number of interactions made by companies with their consumers. This is done the stay connected and informed about aggregate consumer trends and propensities. Therefore, the global value of the global salesforce services market is set to increase in the times to follow.

In this review, TMR Research uncovers and bares several factors and trends that have generated fresh revenues into the global salesforce services market. The total value of the market is increasing alongside rising investments in customer tracking algorithms and platforms. Salesforce services have become the backbone of firms that rely on outbound marketing for sales. It is likely that the leading retail companies would deploy key platforms and CRMs software to interact with their customers.

Global Salesforce Services Market: Notable Developments

  • The Alias group has lately caused ripples across the global salesforce services market by consolidating its Salesforce CRM services. The service offerings of the company’s CRM division have improved in recent times. The new services would enable existing users to enjoy fresh functionalities, while allowing new users to induct the platform from the scratch. The new platform intends to serve the customers with the same performance level as that of a sales team executive.
  • ClearTax is one of the leading companies in managing tax, GST, and investing. The company has lately implemented its Salesforce service cloud to meet the requirements and needs of its ever-expanding consumer base. The decision could bring in fresh revenues into the global salesforce services market.

Key Companies

  • Salesforce.com, Inc.
  • DXC Technology Company
  • Deloitte Touche Tohmatsu Limited
  • NTT DATA Corporation

Global Salesforce Services Market: Growth Drivers

  • Importance of Cloud Computing in Marketing

The use of cloud computing in the corporate sector has created new opportunities for providers of salesforce services. Data insights and storage about consumers has become much easier with the advent of cloud computing. Furthermore, there has been an increase in the use of community cloud services by corporate units. The use of cloud services to track and understand customer propensities and interactions has created ripples across the global salesforce services market. The use of IoT and AI software has also been conducive to the growth of the global salesforce services market in recent times.

  • Importance of Customer Orientation

Marketing teams and analysts place customer orientation at the top of the priority chart. With increase in brand awareness and product knowledge, it has become imperative for companies to heed to the demands of their consumers. The use of cloud services and other platforms to track and analyse customer propensities has helped several businesses in driving sales. The fashion industry has been a core consumer of salesforce services, majorly due to the need for round-the-clock interactions with customers across this industry. Companies in the retail sector are tracking the behaviours of consumers right from the time they enquire about a product to their post-purchase behaviours. This is a strong indicator of growth within the global salesforce services market.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.