Real-time Bidding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Real-time Bidding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : May, 2020 | Technology & Media | PPT format

Report Digest


Global Real-time Bidding Market: Overview

The global real-time bidding market is likely to display phenomenal growth rate in the near future. As online display advertising becomes a key medium for marketers, real-time bidding is serving to be the best bet to reach the desired audience at the right time.

Real-time bidding commonly denoted as RTB, efficiently helps marketers to determine the right place for ads. Using the right RTB platform, advertisers are saved from the effort to figure out where to place ads on the gigantic World Wide Web.

The report is aimed to help readers discover current trends and assess future opportunities in the global real-time bidding market. It includes the most valuable data pertaining to growth opportunities and key challenges. Also, in-depth analysis on prevailing competitive scenario and how it is expected to change over the forecast period are discussed at length.

Global Real-time Bidding Market: Notable Developments and Competitive Scenario

  • In the online display advertising space, programmatic advertising has been a key focus of advertisers. At the recently held Brands of India 2019 ceremony, Vertoz Advertising Limited stood as the winner in advertising & media category. A medium size enterprise, Vertoz Advertising Limited has programmatic advertising at its core to help brands reach the right audience. This could be a turning point for demand of real-time bidding solutions.
  • In another benchmark development in programmatic adtech, LiveRamp announced the availability of its proprietary platform IdentityLink for Real-time bidding. Using IdentityLink, advertisers could leverage the free perpetual access to the scaled up, people-based identifier of the marketing technology company.
  • In the promising online display advertising space, big players such as Google and Facebook have leveraged programmatic advertising such as RTB for maximizing revenue. Howbeit, on the other hand, some advertisers have faced downturn too. Since May 2017, advertising software leader Criteo SA lost close to 50% market value because of some significant hiccups.

Global Real-time Bidding Market: Key Trends

The rapid growth of touch points and channels to reach consumers for advertising is serving to be a boon for marketers. Whilst maintaining a degree of consistency, advertisers are leveraging these touch points to reach consumers at the right time for maximum conversions. This is often attained using programmatic advertising.

Real-time bidding involves programmatic instantaneous auction, wherein advertising space is bought and sold on a per-impression basis. Using this model, advertisers bid for an impression, and in the event the bid is won, the advertiser’s ad is instantly placed on the publisher’s site.

RTB offers tangible benefits. RTB platform enables advertisers to efficiently determine the site for placing ads. Real time bidding involves automated bidding contrary to manual bidding used previously. It saves tremendous time of advertisers spent on evaluating the potential of an online location or a potential website. Real time bidding saves advertisers from paying for ad displays that may be of no use.

Real-time bidding offers additional advantages for advertisers. The model allows advertisers to specify the type of setting required for their ads. Using the marketing specifications, a RTB platform finds the right place to display the ads. Hence, this serves to be much more effective over the model of constant evaluation of sites to run ads.

Global Real-time Bidding Market: Regional Analysis

The global real-time bidding market could be studied across North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. Of them, North America is likely to hold the leading market share over the forecast period. Due to the vast use of smartphones to watch online content, advertisers are targeting consumers using online display advertising. This makes North America a key real-time bidding market.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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