Real-time Bidding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Real-time Bidding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : October, 2020 | Technology & Media | PPT format

Report Digest


Global Real-time Bidding Market: Overview

The global real-time bidding market is likely to display phenomenal growth rate in the near future. As online display advertising becomes a key medium for marketers, real-time bidding is serving to be the best bet to reach the desired audience at the right time.

Real-time bidding commonly denoted as RTB, efficiently helps marketers to determine the right place for ads. Using the right RTB platform, advertisers are saved from the effort to figure out where to place ads on the gigantic World Wide Web.

The report is aimed to help readers discover current trends and assess future opportunities in the global real-time bidding market. It includes the most valuable data pertaining to growth opportunities and key challenges. Also, in-depth analysis on prevailing competitive scenario and how it is expected to change over the forecast period are discussed at length.

Global Real-time Bidding Market: Notable Developments and Competitive Scenario

  • In the online display advertising space, programmatic advertising has been a key focus of advertisers. At the recently held Brands of India 2019 ceremony, Vertoz Advertising Limited stood as the winner in advertising & media category. A medium size enterprise, Vertoz Advertising Limited has programmatic advertising at its core to help brands reach the right audience. This could be a turning point for demand of real-time bidding solutions.
  • In another benchmark development in programmatic adtech, LiveRamp announced the availability of its proprietary platform IdentityLink for Real-time bidding. Using IdentityLink, advertisers could leverage the free perpetual access to the scaled up, people-based identifier of the marketing technology company.
  • In the promising online display advertising space, big players such as Google and Facebook have leveraged programmatic advertising such as RTB for maximizing revenue. Howbeit, on the other hand, some advertisers have faced downturn too. Since May 2017, advertising software leader Criteo SA lost close to 50% market value because of some significant hiccups.

Global Real-time Bidding Market: Key Trends

The rapid growth of touch points and channels to reach consumers for advertising is serving to be a boon for marketers. Whilst maintaining a degree of consistency, advertisers are leveraging these touch points to reach consumers at the right time for maximum conversions. This is often attained using programmatic advertising.

Real-time bidding involves programmatic instantaneous auction, wherein advertising space is bought and sold on a per-impression basis. Using this model, advertisers bid for an impression, and in the event the bid is won, the advertiser’s ad is instantly placed on the publisher’s site.

RTB offers tangible benefits. RTB platform enables advertisers to efficiently determine the site for placing ads. Real time bidding involves automated bidding contrary to manual bidding used previously. It saves tremendous time of advertisers spent on evaluating the potential of an online location or a potential website. Real time bidding saves advertisers from paying for ad displays that may be of no use.

Real-time bidding offers additional advantages for advertisers. The model allows advertisers to specify the type of setting required for their ads. Using the marketing specifications, a RTB platform finds the right place to display the ads. Hence, this serves to be much more effective over the model of constant evaluation of sites to run ads.

Global Real-time Bidding Market: Regional Analysis

The global real-time bidding market could be studied across North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. Of them, North America is likely to hold the leading market share over the forecast period. Due to the vast use of smartphones to watch online content, advertisers are targeting consumers using online display advertising. This makes North America a key real-time bidding market.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?