Real-time Bidding Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Global Real-time Bidding Market: Overview
The global real-time bidding market is likely to display phenomenal growth rate in the near future. As online display advertising becomes a key medium for marketers, real-time bidding is serving to be the best bet to reach the desired audience at the right time.
Real-time bidding commonly denoted as RTB, efficiently helps marketers to determine the right place for ads. Using the right RTB platform, advertisers are saved from the effort to figure out where to place ads on the gigantic World Wide Web.
The report is aimed to help readers discover current trends and assess future opportunities in the global real-time bidding market. It includes the most valuable data pertaining to growth opportunities and key challenges. Also, in-depth analysis on prevailing competitive scenario and how it is expected to change over the forecast period are discussed at length.
Global Real-time Bidding Market: Notable Developments and Competitive Scenario
Global Real-time Bidding Market: Key Trends
The rapid growth of touch points and channels to reach consumers for advertising is serving to be a boon for marketers. Whilst maintaining a degree of consistency, advertisers are leveraging these touch points to reach consumers at the right time for maximum conversions. This is often attained using programmatic advertising.
Real-time bidding involves programmatic instantaneous auction, wherein advertising space is bought and sold on a per-impression basis. Using this model, advertisers bid for an impression, and in the event the bid is won, the advertiser’s ad is instantly placed on the publisher’s site.
RTB offers tangible benefits. RTB platform enables advertisers to efficiently determine the site for placing ads. Real time bidding involves automated bidding contrary to manual bidding used previously. It saves tremendous time of advertisers spent on evaluating the potential of an online location or a potential website. Real time bidding saves advertisers from paying for ad displays that may be of no use.
Real-time bidding offers additional advantages for advertisers. The model allows advertisers to specify the type of setting required for their ads. Using the marketing specifications, a RTB platform finds the right place to display the ads. Hence, this serves to be much more effective over the model of constant evaluation of sites to run ads.
Global Real-time Bidding Market: Regional Analysis
The global real-time bidding market could be studied across North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. Of them, North America is likely to hold the leading market share over the forecast period. Due to the vast use of smartphones to watch online content, advertisers are targeting consumers using online display advertising. This makes North America a key real-time bidding market.
The study presents reliable qualitative and quantitative insights into:
The regional analysis covers:
The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.
Highlights of the report:
Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.
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