Programmatic Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

  • Single User License $3500

Programmatic Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : January, 2022 | Technology & Media

Report Digest


Global Programmatic Advertising Market: Snapshot

Over the years, advertisement companies have become increasingly inclined toward offering sophisticated and targeted campaigns to clients. Modern advertisement marketplaces are becoming more open to artificial intelligence (AI) and real-time bidding (RTB) for buying and selling of media. The drive for the programmatic advertising market has gained strength largely from this trend of automation in the advertisement industry. The need for improving ad campaigns in real time is a key factor boosting the market. Through not all programmatic advertising amounts to real-time advertising, real-time automation is indeed gaining traction in the programmatic advertising market. The rising demand for bidding for real-time impressions among brands is offering robust fillip to the market growth. The propensity of brands toward personalization of million impressions tailored to the need for certain audience through automation has been key underpinning to the rising demand for programmatic advertising.

In recent years, the market has been witnessing new avenues from the growing shift from managed buys to running programmatic in-house. A major aspect accounting for this shift is rising concerns about ad fraud that has been mounting in recent years. At the forefront of this shift are several prominent consumer goods companies, particularly brands in fast moving consumer goods (FMCG), implementing programmatic in-house. However, given the programmatic advertising models should not rely on one-size-fits-all, companies must possess the required expertise and in-house team for a proper interaction with the agencies. The resources should include data scientists and data managing platforms, along with the right strategies. Experts in the programmatic advertising market opine that companies must focus on the level of sophistication they need. Considering these caveats, several brands are preferring a hybrid approach. The benefits of such a model entails having greater visibility of the entire process for the brands. A large part of this approach focuses on improving the transparency in programmatic advertising processes.

Global Programmatic Advertising Market: Overview

The global market for programmatic advertising, the market that constitutes solutions, tools, and principles that allow the automated planning, optimization, selling and buying advertising inventory using data gathered from the target audience, has been gaining increased momentum in the past few years. The market has witnessed the introduction of new modalities and principles as a number of new companies foray into the field, making programmatic advertising practices more refined and result-oriented than before. The market is becoming increasingly competitive and is likely to witness the entry of new players, further intensifying the competition but leading to the introduction of new products and solutions.

This report provides a thorough account of the past and present growth dynamics of the global programmatic advertising market along with a reliable overview of the growth prospects of the market over the next few years. Along with a scrupulous account of the growth drivers, restraints, and other factors likely to majorly influence the market, the competitive dynamics of the market is also researched in detail in the report.

Global Programmatic Advertising Market: Trends and Opportunities

One of the leading factors driving the global programmatic advertising market is the rising understanding regarding the vast benefits that automation can provide to the advertising sector. As the demand for advertisements for increasingly diverse areas of applications such as digital platforms, social media platforms, websites, televisions, and billboards continues to rise at a massive pace, advertisement companies are pushed to find ways of improving the speed at which they develop engaging advertisements. As automation across a number of operations and procedures allows marketers a vast reduction in the time required to develop advertisements, it is being increasingly utilized.

Marketers are also increasingly understanding the importance of analysis of data pertaining to customer behavior and choices in order to develop more engaging advertisements that can effectively target a consumer group. As such, demand for effective analytical procedures has also increased in the advertisement sector in the past few years. The massive surge in the usage of mobile devices has allowed for easy availability of consumer data and a vast end-user for advertisement purposes. This is also driving the global programmatic advertising market.

Global Programmatic Advertising Market: Geographical Overview

From a geographical perspective, the global programmatic advertising market acquires a significant share of its overall revenue from the North America region owing to the increased usage of digital interventions, automation, and analytics in the advertising sector. The high usage of automation in the field of digital video advertisement and the vast popularity of TV advertisement sector in the region continue to the drive the market for programmatic advertising. The region is likely to remain one of the leading contributors of revenue and growth opportunities to the global programmatic advertising market in the near future as well.

However, the market in Asia Pacific is likely to emerge the fastest growing regional market, with countries such as India, China, and Singapore expected to emerge as the key contributors. Rising level of automation in the field of advertising in these countries is expected to drive the programmatic advertising market in the region. The market in Europe is well-established and is likely to expand at a promising pace in the next few years as well. The vast rise in volume of online advertisements in the region will continue to bode well for the programmatic advertising market.

Global Programmatic Advertising Market: Company Profiles

Some of the leading companies operating in the global programmatic advertising market are Rubicon Project, Inc., AOL Advertising, Inc., Connexity, Inc., AppNexus, Inc., DoubleClick Inc., Adobe Systems Inc., MediaMath, Inc., AdRoll, Inc., RadiumOne, Inc., Adingo, Inc., Turn, Inc., DataXu, Inc., Beeswax, Inc., Rocket Fuel Inc., and Flurry, Inc.

The reports at TMR Research provide qualitative solutions that break the barriers of doubt or uncertainties when the stakeholders plan to expand their growth reach. The researchers compile the necessary information that enlightens the CXOs about the current growth opportunities in a specific market and enables them to make the most of the opportunities.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?