Private Label Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Private Label Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : June, 2019 | Food and Beverages | PPT format

Report Digest


Private Label Food Market – Introduction

Over the past few years, private label food brands have witnessed a substantial growth as they provided convenient, compelling and affordable alternatives to consumers. Private label food products fit well in the rising consumer demand for premium and healthful products, thereby propelling the growth of the private label food market.

Private label food penetration within the consumer packaged goods (CPG) category has increased to a greater extent wherein demand for private label food sales have outnumbered that of national brand food products. The status-quo is expected to continue in the future with private label food products dominating the grocery aisles.

Food that is produced by a contract or third-party manufacturers and sold under a retailer’s brand name is usually called a private label food. The private label food market is expected to grow at a significant pace in the coming years with food giants extending their reach in both private label foods and branded food products.

Private Label Food Market - Notable Developments

Key manufacturers in the private label food market are Duke Foods, ABS Foods, Sky Valley Foods, Chipotle, Hasselback, Walmart, Kraft Heinz, Costco, Danny Meyer and Whole Foods.

  • In September 2018, Natural Grocers, a leading retailer of natural and organic products launched a new line of Natural Products Brand Products that are premium quality private label products. The new line of private label food products includes over 35 different new items in 10 categories.
  • Amazon launched private label food for pets – Lifelong Complete in Europe in November 2018 and Wag Brand Cat Food in January 2019. Amazon has a limited foothold in the private label food category and has plans to continue its penetration in the private label grocery space.
  • In July 2018, Walmart, an American multinational retail corporation launched Winemaker Selection of private label wine brand in its 1,100 stores.
  • In February 2019, the Dubai World Trade Center (DWTC) announced its plans to launch Private Label & Liscensing Middle East (PRIME) with an aim to expand the Gulfood stable of B2B industry events.

Private Label Food Market Dynamics

Private Label Food Sales On the Rise as Consumers Preference Shift to Private Brand

The popularity of private label has increased meteorically with grocery shoppers relying heavily on private label food products on the back of increasing consumer demand. In a bid to win over the fierce competition, food retailers are embracing the innovations in the private label food brands. They are also engaged in merchandising and promotion activities to accommodate the increasing penetration of private label foods across grocery retailers.

Private Label Food Manufacturers Focusing on Innovation

With the increasing demand for private label foods, traditionally, food and beverage manufacturers are engaged in developing a repetatitve line of products that win popularity among consumers. However, with the intensifying competition, manufacturers are shifting from merely mimicking the production to introducing innovations in the private label food marketplace. As private label food products enable retailers to stand out in the market, manufacturers are engaged in developing premium, relevant and superior private label food products.

Private Label Food Products Aid Retailers to Stand Out

Private label products have been an integral part of the retail shelves. Although it isn’t new, the popularity of private label food products has spiked on the back of consumer sentiments that categorize private label food products as a high-quality, affordable and smart choice. With that, retailers observe that a distinct private label food offering becomes a reason for customer comeback. Also, the success of the private label food gives manufacturers a scope to refine the product as per consumer satisfaction, thereby maintaining the exclusive nature of the offering.

Private Label Food Market – Segmentation

The private label food market analysis covers the study of online and offline offerings of private label foods. Also, the private label food market research includes the study of the private label food market in six key regions including North America, Latin America, Europe, Asia Pacific excluding Japan (APEJ), Japan, and Middle East and Africa (MEA). 

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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