Pretzel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Pretzel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : December, 2019 | Food and Beverages | PPT format

Report Digest


Global Pretzel Market: Introduction 

Pretzel is a mixture based, baked bread food item, which is typically bent bunch formed, fresh, and weak in nature. It is available in a wide scope of shapes and sizes in the market with sparkling external surface appearance. Salt combined with washing soft drink is considered as the most widely recognized flavor for pretzels. Sugars, coats, seeds, chocolate, and nuts are a portion of different seasonings of pretzels. Pretzel can be either delicate or hard, among which delicate ones are eaten soon after planning, while hard ones have longer time span of usability. 

Global Pretzel Market: Novel Developments 

  • Milwaukee Pretzel Company is putting a curve on the work of art - all to help the Milwaukee Bucks! Kasey spent the morning at their office making Bucks-themed delicate pretzels in festivity of the group's headway toward the Eastern Conference Finals. 
  • One of Boston's best-known restaurateurs, Garrett Harker, at Eastern Standard, Island Creek Oyster Bar, Row 34 is presently making pretzels, as well. With a group of prime supporters including dough puncher Lauren Moran (an alum of Harker's eateries and proprietor of Honeycomb in Hamilton), Harker has propelled Eastern Standard Provisions Company, selling a few states of delicate pretzels and plunging sauces. 
  • Graeter's Ice Cream has declared one of its new summer flavors. Malted pretzel ball is the main reward kind of the period and there are more to come in the not so distant future. 

"This flavor is a malted dessert blended with milk chocolate pretzel balls. It's the ideal sweet and salty treat," the organization reported. 

The global pretzel market is likely to witness an aggressive competition due to emergence of several regional and international players across the globe. The key players are competing on the factors for example, taste, quality, cost, and brand name. As a result to survive in the competition, it is of utmost importance that firms should have a distinct offerings in terms of product and services. Besides, in a cut throat competition with respect to price, firms need to work very closely for the marketing of their products to have highest share of global pretzel market. 

Some of the most prominent competitors operating in the competitive landscape of global pretzel market include –

  • Auntie Annes
  • ConAgra
  • Herr Foods
  • Mars
  • Pretzels Inc.
  • Boulder Brands
  • Frito-Lay
  • J & J Snacks
  • Mr. Pretzel
  • Snyders-Lance

Global Pretzel Market Dynamics 

Rising Trend to Consume Healthy Snacks Propels Growth in Pretzel Market 

The rising spotlight on solid ingredients is one of the essential drivers for market development. Iron, nutrients, folate and other fundamental supplements are added to the flour while preparing pretzels to take into account the interest for more advantageous bites. A portion of the new items additionally contain multigrain flours that are rich in fiber. Besides, pretzels contain next to no fat and in this manner add less calories when contrasted with different tidbits. Sellers are presenting various assortments in pretzels as there is a huge interest for sans gluten and fiber-rich pretzels among purchasers. The inclination towards the utilization of healthy snacks is one of the developing market slants that will probably drive the development of the pretzel market amid the figure time frame. 

The rising spotlight on extending creation abilities is another key pattern being seen in the global pretzel market. Makers are focusing on upgrading their generation ability to take into account the expanding request from buyers. For example, Snyder's of Hanover brand offers pretzel minis, sticks, poppers, and sandwiches that are famous among families. To offer without allergen snacks, the organization additionally as of late settled a shelled nut free production center. 

North America to Lead Global Pretzel Market in Future 

On the basis of geography, in 2016, the North America held the highest share of global pretzel market. The region is expected to sustain its lead in the span of upcoming years too. The increasing number of buyers indulging into busy lifestyles and dependent on fast food, and convenient snacks is among the key factors augmenting the growth of pretzel market across the region. Besides, rising preference towards gluten free food items is also foreseen to support the rising demand in the regional market of North America.

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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