Pretzel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

  • Single User License $3500

Pretzel Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : March, 2020 | Food and Beverages | PPT format

Report Digest


Global Pretzel Market: Introduction 

Pretzel is a mixture based, baked bread food item, which is typically bent bunch formed, fresh, and weak in nature. It is available in a wide scope of shapes and sizes in the market with sparkling external surface appearance. Salt combined with washing soft drink is considered as the most widely recognized flavor for pretzels. Sugars, coats, seeds, chocolate, and nuts are a portion of different seasonings of pretzels. Pretzel can be either delicate or hard, among which delicate ones are eaten soon after planning, while hard ones have longer time span of usability. 

Global Pretzel Market: Novel Developments 

  • Milwaukee Pretzel Company is putting a curve on the work of art - all to help the Milwaukee Bucks! Kasey spent the morning at their office making Bucks-themed delicate pretzels in festivity of the group's headway toward the Eastern Conference Finals. 
  • One of Boston's best-known restaurateurs, Garrett Harker, at Eastern Standard, Island Creek Oyster Bar, Row 34 is presently making pretzels, as well. With a group of prime supporters including dough puncher Lauren Moran (an alum of Harker's eateries and proprietor of Honeycomb in Hamilton), Harker has propelled Eastern Standard Provisions Company, selling a few states of delicate pretzels and plunging sauces. 
  • Graeter's Ice Cream has declared one of its new summer flavors. Malted pretzel ball is the main reward kind of the period and there are more to come in the not so distant future. 

"This flavor is a malted dessert blended with milk chocolate pretzel balls. It's the ideal sweet and salty treat," the organization reported. 

The global pretzel market is likely to witness an aggressive competition due to emergence of several regional and international players across the globe. The key players are competing on the factors for example, taste, quality, cost, and brand name. As a result to survive in the competition, it is of utmost importance that firms should have a distinct offerings in terms of product and services. Besides, in a cut throat competition with respect to price, firms need to work very closely for the marketing of their products to have highest share of global pretzel market. 

Some of the most prominent competitors operating in the competitive landscape of global pretzel market include –

  • Auntie Annes
  • ConAgra
  • Herr Foods
  • Mars
  • Pretzels Inc.
  • Boulder Brands
  • Frito-Lay
  • J & J Snacks
  • Mr. Pretzel
  • Snyders-Lance

Global Pretzel Market Dynamics 

Rising Trend to Consume Healthy Snacks Propels Growth in Pretzel Market 

The rising spotlight on solid ingredients is one of the essential drivers for market development. Iron, nutrients, folate and other fundamental supplements are added to the flour while preparing pretzels to take into account the interest for more advantageous bites. A portion of the new items additionally contain multigrain flours that are rich in fiber. Besides, pretzels contain next to no fat and in this manner add less calories when contrasted with different tidbits. Sellers are presenting various assortments in pretzels as there is a huge interest for sans gluten and fiber-rich pretzels among purchasers. The inclination towards the utilization of healthy snacks is one of the developing market slants that will probably drive the development of the pretzel market amid the figure time frame. 

The rising spotlight on extending creation abilities is another key pattern being seen in the global pretzel market. Makers are focusing on upgrading their generation ability to take into account the expanding request from buyers. For example, Snyder's of Hanover brand offers pretzel minis, sticks, poppers, and sandwiches that are famous among families. To offer without allergen snacks, the organization additionally as of late settled a shelled nut free production center. 

North America to Lead Global Pretzel Market in Future 

On the basis of geography, in 2016, the North America held the highest share of global pretzel market. The region is expected to sustain its lead in the span of upcoming years too. The increasing number of buyers indulging into busy lifestyles and dependent on fast food, and convenient snacks is among the key factors augmenting the growth of pretzel market across the region. Besides, rising preference towards gluten free food items is also foreseen to support the rising demand in the regional market of North America.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

Wish to check Table of Contents of this report?

Click below to Request TOC

Request TOC