Pretreatment Coatings Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Pretreatment Coatings Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : June, 2020 | Chemical & Materials | PPT format

Report Digest


Global Pretreatment Coatings Market: Snapshot

Thanks to the escalating sales of automobiles across the world, the global pretreatment coatings market has gain remarkable momentum. Owing to the increasing popularity of pretreatment coatings as an important initial stage for powder coatings – required for superior finish of coatings on metal surfaces that increase their shelf life – their application on metals, such as steel, galvanized steel, aluminum, copper, and zinc alloys has accelerated significantly.

The worldwide market for pretreatment coatings has been reporting tremendous gains on the grounds of the widening application range of pretreatment coatings across numerous end users, such as the electronics, furniture, automotive, household and industrial appliances, and the agricultural equipment sectors, on account of their capability to enhance the durability of products by protecting their components against corrosion. This, resultantly, is expected to drive this market remarkably over the next few years.

On the flip side, the rising concerns over the hazardous effect of pretreatment coatings may limit the market’s growth in the near future, with chromate toxicity emerging as a foremost issue of concerns, globally. However, the increasing investments by several established enterprises for the production of the zirconium-based chemistry blend, in an effort to provide end users with a zirconium oxide conversion coating on clean metal surfaces, is anticipated to present lucrative opportunities for the progress of this market in the near future.

Global Pretreatment Coatings Market: Overview

Pretreatment primers or coatings are a variety of materials used to offer products made from metals, allows, and die-casts to become more resilient to corrosion, thus allowing high cost savings by enlarging their workable lifespan. These coatings protect metal and alloy components from degradation due to factors such as chemicals, oxidation, and moisture. Pretreatment coatings find extensive usage across a number of application areas in industries such as electronics, automotive, defense and aeronautics equipment and vehicles, household and agricultural appliances, and industrial machinery. 

Global Pretreatment Coatings Market: Key Trends

The thriving growth of industries such as construction, automotive, and defense and aerospace is the key factor expected to drive the global demand for pretreatment coatings at a healthy pace in the next few years. In automobiles, one of the leading users of a variety of pretreatment coatings, these coatings are used for vehicle parts such as wheels, radiators, engine parts, and shock absorbers. The rising global production of automobiles will present vast growth opportunities for the market. 

The market will witness a continuous rise in research efforts aimed at the development of environment friendly pretreatment coatings to replace the widely-used chromate-based coatings, which, despite their excellent corrosion protection capability, are high in VOCs and pose significant health issues to users. 

Global Pretreatment Coatings Market: Market Potential

The aerospace, defense, and automobile industries are charged with the pursuit of environment friendly pretreatment coatings as an alternative to the traditionally used chromate-based coatings in the highly specialized area of coating of metal parts of vehicles. The continuous search for an alternative to the hexavalent chrome, a potential lung carcinogen, has led to the development of several alternative coating varieties. These new varieties have demonstrated capabilities meeting the performance requirements of this application area in the fields of cost, corrosion protection, health and safety, and operability and are finding extensive usage across a number of industries. 

Most of the new entrants in the field have been zirconium-based coatings, known to have more than 60% lower levels of VOCs than chrome-based coatings and reduced weight owing as coverage is possible with the help of less material. The aerospace industry for one is steadily moving to these new varieties of environment-friendly coatings; the operation and cost implications of new and foreseen environment, and worker safety and health regulations are considered key to this transition while the concern of worker safety also makes up for a good factor driving the move. A recent event that stands proof for this trend is the decision of LOT Polish Airlines (Polskie Linie Lotnicze LOT) to choose a new chrome-free pretreatment coating by PPG Industries Inc. 

Global Pretreatment Coatings Market: Regional Outlook

Asia Pacific is the leading contributor to the revenue of the global market and is expected to continue to embark upon an excellent growth path in the near future. Demand across the automotive and construction industries will help the regional market gain prominence. The rising production and development activities in the aerospace industry in countries such as China, Japan, Malaysia, and India will also allow the Asia Pacific pretreatment coatings market gain traction. 

Global Pretreatment Coatings Market: Competitive Outlook

The global market for pretreatment coatings features a consolidated vendor landscape, with the top four vendors accounting for over half of the overall demand. Leading vendors in the market are Henkel and Nippon Paints, PPG Industries, Troy Chemicals, Barton International, Albermarle Corporation, AkzoNobel N.V., Axalta Coating Systems, Cym Materiales, 3M Company, Abrasives Inc., and Kansai Paint Co. Ltd.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.