Potato Protein Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Potato Protein Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : May, 2021 | Food and Beverages

Report Digest

Potato Protein Market: Snapshot

The global potato protein market will grow at a steady CAGR (Compound Annual Growth Rate) between 2018 and 2028.  This would translate to good growth opportunities for market players to dabble with and would also lead to improved market worth.

There are numerous factors contributing to growth in the global potato protein market but primary among them are two. One, rise of veganism and two, growing health and fitness, sports industry. They thus drive demand for protein bars, breakfast cereals and protein shakes and so much more.

The market landscape is fragmented and includes both prominent players as well as farmer-owned cooperatives. Some of the big names include Avebe, Tereos Group, Kemin Industries Inc., Cyvex Nutrition (Omega Protein Corporation), and AKV Langholt AMBA. Some of the central strategies companies have use thus far are partnerships exploring synergies, product launches and expansions.

Some of the most notable trends, developments, shaping the future of global potato protein market are spelled out below:

  • As a shift from animal protein to alternatives is witnessed, it is rightly pointed that it will lead to demand for plant based proteins such as potato proteins. Multiple factors are at play here. One, there are sustainability concerns. As environment takes center-stage in choices made by consumers, plant based variety of proteins gets a thumbs up. Second, animal rights are a heated topic in this day and age and thus propel the potato protein market further. Besides, as meat proteins have started to be related with high cholesterol levels, the demand is taking a hit, paving way for growth in potato protein market.
  • As sports and outdoorsy physical activity see rising popularity so do need for protein shakes and bars. Besides, there are other activities such as gym memberships that are going up, taking demand for protein drinks and food up. This is good news for the potato protein market.

Potato protein is an industrial by product of the potato starch, obtained during starch separation, which can also be extracted from the tuber itself. These potato proteins have been shown to be equally as nutritious as soy and egg proteins, and due to well-balanced pattern of amino acids and high digestibility, they are considered to be highly suitable for feed applications. In addition, increasing consumer inclination toward vegan diet has led to surge in the demand for potato proteins extracted from organic potatoes which are more sustainable than animal proteins and can be used to make macarons, meringue, mayonnaise, and improved textures in cake. Moreover, rising demand for animal protein substitutes in sport nutrition and nutritional supplements has been envisaged to directly influence the development of potato protein market.

Potato Protein Market – Notable Developments

  • In March 2019, Ingredion Incorporated, a leading global provider of ingredient solutions, announced its acquisition of Western Polymer, a potato starch manufacturer for food and industrial applications. According to Ingredion, the new acquisition will expand its potato starch manufacturing capacity, improve processing capabilities, and broaden its high-quality specialty ingredients business and customer base.
  • In November 2018, Avebe, a key player in the potato protein market, received the ‘Bridge2Food Protein Award 2018’ for its product Perfectasol D520. This product combines potato starch and potato protein in a unique way to make it possible to produce 100% plant-based pizza cheese.
  • In October 2018, Avebe entered into partnership with Novasep, one of the leading supplier of services and technologies for the life sciences industry, to industrialize its purification unit to produce high-quality potato protein for the food industry.

Some of the most prominent competitors operating in the competitive landscape of global potato protein market include –

  • Solanic BV (AVEBE Group)
  • Agrana
  • DuPont
  • Archer Daniels Midland Company
  • KMC Ingredients
  • AKV Langholt
  • Emsland Group
  • Roquette
  • Omega Protein Corporation
  • Kerry Group plc.
  • Cargill
  • Südstärke
  • Peppes Group
  • Meelunie
  • Tereos
  • PPZ Niechlow
  • Royal Ingredients Group
  • WPPZ S.A.
  • Kemin Industries
  • Agridient
  • Stauber Performance Ingredients, Inc.
  • Ingredion Incorporated
  • Cyvex Nutrition

Potato Protein Market Dynamics

Gradual increase in the demand for potato protein can be attributed to its widening range of application in nutritional supplements, dairy & frozen desserts, bakery & confectionery products, and animal nutrition for its highly functional and excellent nutritive value. In addition to high nutritional profile of potato protein, rising consumer awareness about food allergens in various products is expected to drive the growth of potato protein market. Consumer allergies to egg, milk, and soy have directly impact the demand for potato protein in various regions across the globe. Further, changes in lifestyle habits, especially among health conscious demographic, along with escalating demand for plant-based protein is likely to propel the future expansion of potato protein market.

Europe to Take Center Stage in Potato Protein Market

Europe is predicted to contribute significant revenue share to the potato protein market, owing to concentration of potato starch and protein manufacturers in the region. Rising demand for alternative to meat and other animal products in various nations across Europe will possibly complement the potato protein market growth in the coming years. Asia Pacific is also foreseen to earn high traction in the potato protein market due to rapid rise in livestock population and feed consumption.

Although the potato protein market is likely to have a positive outlook, high costs associated with the production of such proteins and their limited consumption in both food and feed industries may remain a significant challenge for players in the potato protein market.

Potato Protein Market Segmentation

Based on type, the potato protein market can be segmented into:

  • Potato Protein Concentrates
  • Potato Protein Isolates

Based on application/end use, the potato protein market can be segmented into:

  • Food and Beverages (Bakery, Confectionery, Processed Foods, Dairy, Meat, and Others
  • Feed Industry

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?