Portable Wi-Fi Market: Increase in Number of People Working from Home Due To COVID-19 Pandemic Is Driving the Demand for Portable Wi-Fi
Portable Wi-Fi is a device that uses a SIM card to connect to internet instead of being attached to a LAN cable. So a portable Wi-Fi allows to set up a private internet connection, on at least 10 devices including laptops, game consoles, phones, cameras, iPads, tablets and others. The portable Wi-Fi devices are available in two variants that is locked portable Wi-Fi and unlocked portable Wi-Fi. Some companies offer only locked portable Wi-Fi, which means user can use only that companies’ SIM card inside. Whereas the unlocked portable Wi-Fi allows user to use other companies’ SIM while travelling.
Nowadays, all the countries support 4G, thus portable Wi-Fi are able to provide decent internet speeds. Some portable Wi-Fi devices also supports 4G+ download speeds, while some portable Wi-Fi devices are available in pocket sizes and some devices give more standby hours. Thus users can select portable Wi-Fi as per their requirement from wide range of variants available in the market. The portable Wi-Fi are ideal to use in situations when there are no free Wi-Fi connections available. In addition by using portable Wi-Fi the user can also get safe from the hackers that prey on open Wi-Fi connections. Moreover, most of the offices worldwide are put to lockdown to reduce the spread of corona virus, which ultimately increased the demand for new internet connections, portable Wi-Fi and dongles, as they are expected to work from home.
COVID-19 Impact Analysis
The demand for internet connections through Wi-Fi network equipment, fixed line network or portable Wi-Fi has also seen a tremendous increase owing to the large number of professional working from home due to pandemic COVID-19. The global market for WiFi modules is estimated to be around US$ 5.0 Billion in 2019 and is projected to grow by more than US$ 12 Billion by 2024. However, the demand for portable WiFi devices surged during the period Q4-2019 to Q1-2020, as large set of professionals were working from home. According to the estimates, there are around 640 million mobile broadband users in India accessing internet through dongle or a 4G smartphone and other such devices. In addition to that, India also has 17 million home fixed line broadband users and 19 million fixed line broadband users which comprises of offices and enterprises. Thus to reduce the economic burden caused due to COVID-19 pandemic and to help with constant internet usage many internet service providers have boosted speeds, cancelled data overage fees, as well as made Wi-Fi hotspots available. Moreover, amid the lockdowns, there has been 75% increase for online gaming, 12% increase in video streaming and 34% increase for VPN usage, all of such activities demand continuous internet connection.
Portable Wi-Fi Market: Drivers and Restraints
Growth in Adoption of Portable Wi-Fi across Different Industries Is a Major Factor Driving Growth of the Market
Most of the industries including education, retail, healthcare, hospitality and others have started adopting portable Wi-Fi to offer efficient services to their customers. The demand for uninterrupted connectivity is increasing in the hospitality sector, thus there is an upsurge in demand of portable Wi-Fi to provide outdoor and indoor Wi-Fi connectivity to their customers. The businesses across different industry verticals are also using portable Wi-Fi to connect business colleagues to secure connection and get online affordably. Hence there is an increase in demand of portable Wi-Fi from small offices, home offices and other SMEs, which is significantly driving the growth of the market.
Authenticating To Portable Wi-Fi Is Hindering Growth of the Market
Before anyone can access the internet connection through portable Wi-Fi, there is a particular process to be followed for authentication. Most of the publicly deployed portable Wi-Fi hotspots do not provide access to unknown users owing to the privacy issues and security concerns. Thus repetitive authentication process at different publicly deployed portable Wi-Fi creates a hurdle for users to access, which is a significant factor restraining growth of the market.
Portable Wi-Fi Market: Segmentation
The portable Wi-Fi market can be segmented on the basis of component, industry, and region.
The portable Wi-Fi market segmentation by component:
The portable Wi-Fi market segmentation by industry:
Portable Wi-Fi Market: Competition Landscape
Examples of some of the market participants in the global portable Wi-Fi market identified across the value chain include Huawei Technologies Co., Ltd., NETGEAR, TP-Link Technologies Co., Ltd., WorldSIM, Belkin International, Inc., Novatel Wireless, Inc. Internet on the Go, D-Link Corporation, Karma Mobility, Inc., and others.
Following are some key strategies and developments in the global portable Wi-Fi market:
Portable Wi-Fi Market: Regional Outlook
Europe is holding the dominant position in the portable Wi-Fi market, as the region has been strongly investing in R&D technologies, and is being backed by well-established and sustainable economies, there by contributing to development of new advanced technologies. Moreover Asia Pacific is expected to grow significantly during the forecast period, owing to the adoption of LTE (long term evolution) services, smartphone penetration and expanding internet users in this region.
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