Packaged Turmeric-Based Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Packaged Turmeric-Based Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : September, 2021 | Food and Beverages

Report Digest


Packaged Turmeric-Based Beverages Market: Snapshot 

The global packaged turmeric-based beverages market is making attractive strides driven by the growing popularity of functional food products, especially in developing and developed regions. In the initial stages, several food and beverage manufacturers have utilized turmeric to expand their portfolio of luxury beverages product in the affordable range. Food producers have been utilizing the anti-inflammatory benefits of turmeric, among other health benefits, to make nutritious packaged turmeric-based beverages. In addition, the immune-boosting effects of these beverages also drive the demand. The packaged turmeric-based beverages market is also witnessing new avenues from the increasing trend of ready-to-consume drinks among various people with different fitness goals. Moreover, with the fad of holistic wellness gathering further steam, market players are expected to witness promising potential in the coming few years. Consumers in developed nations, most notably the U.S. are getting attracted to clean labels in food products, thereby stirring demand potential in the market.

The rising demand for healthy beverages has kept the turmeric-based beverages market increasingly competitive. Additionally, the market offers abundant opportunities for manufacturers to diversify their portfolio. Companies who are well-endowed with robust supply chain are also benefitting from the growing avenues in the market. Over the past few years, beverage manufacturing companies have been focusing on adopting healthy varieties of turmeric in their products. The use of non-GMO based ingredients is a case in point. Further, emerging players are also using advanced processing technologies to prolong the shelf-life of ingredients and enhance the efficacy. This has opened new frontiers in the turmeric-based beverages market.

Global Packaged Turmeric-Based Beverages Market: Overview

The global market for packaged turmeric-based beverages has been expanding on account of the manifold benefits served by turmeric products. Turmeric-based beverages were widely used in ancient times before soft drinks and juices superseded the demand for the former. However, the emergence of packaged food and beverages has reignited the demand for turmeric-based products in the market.  Hence, the global market for packaged turmeric-based beverages has been expanding at a starry rate in recent times. Oral consumption of turmeric is believed to serve several benefits to human health, and this has become an important proposition for the manufacturers of packaged turmeric-based beverages. Moreover, the demand for packaged turmeric-based beverages has grown alongside the rejuvenation of traditional treatment methods across the globe. The medical fraternity has also approved of the advantages served by turmeric, and this has furthered the growth of the global packaged turmeric-based beverages market.

The global packaged turmeric based beverages market may be segmented based on the following key parameters: product type, application, and region. Since the packaged turmeric based beverages market corresponds to the food and beverages industry, the segmentation is in line with the dynamics of the industry.

A report on the global packaged turmeric based beverages market reveals the key trends that have led to the growth of the global market. Furthermore, the report describes the reasons behind the emergence of certain trends in the global packaged turmeric-based beverages market.

Global Packaged Turmeric-Based Beverages Market: Trends and Opportunities

It is evident that the food and beverages industry has been expanding at a robust rate, and this growth has served several benefits to the global market for packaged turmeric based beverages. It is anticipated that the various types of beverages including fresh turmeric drinks, turmeric-based shakes, and turmeric soft drinks available in the market would aid the growth of the global packaged turmeric-based beverages market. Moreover, the awareness of the masses about the advantages of turmeric has also played to the benefit of the global market.

Several medical practitioners and doctors have approved of the benefits of consuming turmeric drinks on a regular basis. This is expected to create commendable growth opportunities within the global market for packaged turmeric-based beverages. Besides, the field of dermatology has also elucidated several benefits of orally consuming turmeric-based beverages. Hence, the consciousness of the masses towards their skin and physical appearance has taken the form of increased consumption of turmeric based drinks in recent times.

Global Packaged Turmeric-Based Beverages Market: Regional Outlook

The demand for packaged turmeric based beverages has been rising across western nations including those in Europe and North America. The knowledge of the people about the benefits of turmeric has been the key driver of demand within the market for packaged turmeric-based beverages in North America and Europe. In Asia Pacific, the popularity of herbal and homeopathic treatments has led to an increased demand for packaged turmeric-based beverages in recent times.

Global Packaged Turmeric-Based Beverages Market: Competitive Landscape

The market players functioning in the global packaged turmeric-based beverages market are projected to expand their product portfolio to reap the benefits of increasing demand. Furthermore, the key market players are also anticipated to resort to promotional campaigns for turmeric drinks in order to attract the consumers. Some of the key players in the global packaged turmeric-based beverages market are Unilever, House Foods Group, Numi, Dunn’s River Brands, and Just-C.

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5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?