Over-the-Counter Diagnostics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

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Over-the-Counter Diagnostics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Status : February, 2020 | Pharmaceutical | PPT format

Report Digest


Global Over-the-Counter Diagnostics Market: Snapshot

The global market for over-the-counter diagnostics is expected to witness a noteworthy growth in the next few years. The market deals with the medical kits that are being used across the globe for diagnosis of medical disorders and conditions. The rising preference of consumers to use these devices instead of visiting hospitals and healthcare facilities is one of the key factors estimated to encourage the growth of the global over-the-counter diagnosis market in the next few years. In addition, the easy availability and the easy use of these products are projected to accelerate the growth of the market.

The key players operating in the over-the-counter diagnostics market across the globe are emphasizing on enhancing their market presence. The enhancement of the distribution network and channels and the adoption of effective marketing strategies are projected to contribute towards the development of the market in the near future. Furthermore, the growing focus on development of new product and research and development activities are anticipated to supplement the market’s growth in the next few years.

Furthermore, the rising preference for self-medication, especially in developed economies is expected to boost the demand for over-the-counter diagnostics in the coming years. However, the lack of knowledge regarding the use of devices in under-developed and developing economies and the high cost of products are considered as the key factors predicted to hamper the growth of the market. Nonetheless, the emergence of easy-to-use products and the increasing expenditure on advertising campaigns are projected to fuel the growth of the global over-the-counter market in the next few years.

Global Over-the-Counter Diagnostics Market: Overview 

Over-the-counter diagnostics comprises different types of medical kits that are being used widely to diagnose medical conditions and disorders. The easy availability of these medical kits in pharmaceutical shops is one of the important factors projected to supplement the growth of the market in the forecast period. 

The research study on the global over-the-counter diagnostics market offers a comprehensive analysis, presenting insights into the key factors that are likely to impact the growth of the market in the near future. The key segmentation provided in the research study helps the readers and players to attain a strong understanding of the global market and make effective business decisions in the near future. The leading regional segments have been highlighted in the study, along with the anticipated growth rate have been mentioned in the study. In addition, an in-depth analysis of the competitive landscape of the market has been discussed at length in the study.

Global Over-the-Counter Diagnostics Market: Drivers and Restraints 

The rising geriatric population worldwide and the growing prevalence of several disorders are some of the important factors that are projected to fuel the growth of the global over-the-counter diagnostics market in the forecast period. In addition, the growing number of women of reproductive age is another factor likely to boost the demand for over-the-counter diagnostics, including pregnancy kits, which will accelerate the market growth. 

Furthermore, the tremendously rising number of blood pressure and diabetes cases across the globe is one of the vital factors estimated to encourage the growth of the global over-the-counter diagnostics market in the near future. The high rise in the demand for blood pressure devices and blood glucose meters is the major factor fuelling the growth of the market. 

Global Over-the-Counter Diagnostics Market: Region-wise Outlook 

The global over-the-counter diagnostics market can be categorized in terms of geography into Europe, Asia Pacific, North America, and the Rest of the World. Among the key geographical segments, North America is estimated to lead the global over-the-counter diagnostics market in the next few years and hold a massive share. The high growth of this region can be attributed to the presence of a large number of players, who are focusing on the expansion of their product portfolio. In addition, the increasing adoption rate, owing to the rising population are some of the other factors anticipated to accelerate the growth of the North America market in the near future. 

Furthermore, Europe is projected to remain on the second position in the global over-the-counter diagnostics market in terms so revenue. Asia Pacific is expected to follow Europe and witness a significant growth in the next few years. The growth rate and market size of each region have been included in the scope of the research study. 

Key Players Mentioned in the Research Report are:

Some of the prominent players operating in the over-the-counter diagnostics market across the globe are Bio-Med USA, Inc. Johnson & Johnson, GE Healthcare, Omron Healthcare, 3M Healthcare, Medtronic, Inc., Hoffmann-La Roche, Philips Healthcare, Piramal Healthcare, Abbott Laboratories, and ResMed, Inc. A significant spike in the number of players entering the market is expected to toughen the competitive landscape throughout the forecast period. 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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