Oryzenin Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Oryzenin Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : October, 2020 | Food and Beverages | PPT format

Report Digest


Global Oryzenin Market: Overview 

Also called glutelin, oryzenin is the primary storage protein present in rice. Despite being a form of gluten, oryzenin does not lead to digestive disorders such as celiac disease, which are otherwise triggered by the intake of wheat, barley and rye. When a person with gluten intolerance consumes some form of gluten, the body launches an attack whereby the inside wall of the small intestine can be damaged. As a result, the absorption of nutrients from the gut becomes less effective, resulting in malnutrition and other related disorders. 

Global Oryzenin Market: Drivers and Restraints 

As the incidence of gluten sensitivity, irritable bowel syndrome, and other gastrointestinal diseases increases, the global demand for oryzenin is expected to increase. Findings of research studies reveal that in Europe, higher incidence of celiac disease occurs in Italy, Sweden, and Ireland. According to the National Foundation for Celiac Awareness, rice flour makes for an excellent gluten-free alternative to wheat flour for people suffering from celiac disease. The paramount health consciousness among the global population pertaining to dietary source and gluten content has also been propelling demand for oryzenin. Moreover, greater demand for organic rice protein from athletics and in the sports industry can accelerate market expansion. 

The switch from animal-based protein to plant-based protein, extensive R&D activities, growing acknowledgement of the benefits conferred by natural food ingredients, increasing demand for brown rice, and the rising popularity of vegan diets have been driving the global market for oryzenin. 

Global Oryzenin Market: Market Potential 

The global oryzenin market is characterized by a number of product launches, mergers, collaborations, acquisitions, and partnerships. For instance in March 2017, RiceBran Technologies announced its strategic collaboration with Alothon Group, LLC. 

Product approvals are also being granted by regulatory agencies. For instance, in July 2016, the Food and Drug Administration (FDA) awarded the premier GRAS classification for rice protein to Axiom Foods. The new organic brown rice protein ingredient, Oryzatein, introduced by this firm promises widespread adoption. Prior to the approval, it underwent numerous studies to compare the maintenance ability and muscle-building properties of animal-based protein as against that of plant-based rice protein. The results of this study are a historical landmark in the field. Surprisingly, rice protein exhibits no lower muscle-building properties and maintenance ability than animal-based protein. 

Moreover, the encouragement of healthier, eco- friendly plant-based food is being promoted by several entities. For instance, General Mills invested in initiatives such as those by Beyond Meat, a pioneering producer of plant-based meat products in October 2016. 

Global Oryzenin Market: Regional Outlook 

By geography, the global oryzenin market can be segmented into Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa (MEA). North America is expected to exhibit great demand over the forecast period, thanks to the growing demand originating from the sports and athletics segment. The European countries are likely to register increasing growth on account of the rising number of people suffering from gluten intolerance and celiac disease. Asia Pacific also holds significant opportunities, thanks to the rising health awareness among individuals. The increasing incidence of celiac and non-celiac gluten intolerance has also been responsible for the growth of the oryzenin market in the region. 

Global Oryzenin Market: Competitive Analysis 

RiceBran Technologies, Axiom Foods, Inc., BENEO GmbH, Green Labs LLC, AIDP Inc., Kerry Group plc, Golden Grain Group Limited, and Ribius, Inc. are some of the prominent players operating in the global oryzenin market.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?