Oryzenin Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Oryzenin Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : March, 2020 | Food and Beverages | PPT format

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Global Oryzenin Market: Overview 

Also called glutelin, oryzenin is the primary storage protein present in rice. Despite being a form of gluten, oryzenin does not lead to digestive disorders such as celiac disease, which are otherwise triggered by the intake of wheat, barley and rye. When a person with gluten intolerance consumes some form of gluten, the body launches an attack whereby the inside wall of the small intestine can be damaged. As a result, the absorption of nutrients from the gut becomes less effective, resulting in malnutrition and other related disorders. 

Global Oryzenin Market: Drivers and Restraints 

As the incidence of gluten sensitivity, irritable bowel syndrome, and other gastrointestinal diseases increases, the global demand for oryzenin is expected to increase. Findings of research studies reveal that in Europe, higher incidence of celiac disease occurs in Italy, Sweden, and Ireland. According to the National Foundation for Celiac Awareness, rice flour makes for an excellent gluten-free alternative to wheat flour for people suffering from celiac disease. The paramount health consciousness among the global population pertaining to dietary source and gluten content has also been propelling demand for oryzenin. Moreover, greater demand for organic rice protein from athletics and in the sports industry can accelerate market expansion. 

The switch from animal-based protein to plant-based protein, extensive R&D activities, growing acknowledgement of the benefits conferred by natural food ingredients, increasing demand for brown rice, and the rising popularity of vegan diets have been driving the global market for oryzenin. 

Global Oryzenin Market: Market Potential 

The global oryzenin market is characterized by a number of product launches, mergers, collaborations, acquisitions, and partnerships. For instance in March 2017, RiceBran Technologies announced its strategic collaboration with Alothon Group, LLC. 

Product approvals are also being granted by regulatory agencies. For instance, in July 2016, the Food and Drug Administration (FDA) awarded the premier GRAS classification for rice protein to Axiom Foods. The new organic brown rice protein ingredient, Oryzatein, introduced by this firm promises widespread adoption. Prior to the approval, it underwent numerous studies to compare the maintenance ability and muscle-building properties of animal-based protein as against that of plant-based rice protein. The results of this study are a historical landmark in the field. Surprisingly, rice protein exhibits no lower muscle-building properties and maintenance ability than animal-based protein. 

Moreover, the encouragement of healthier, eco- friendly plant-based food is being promoted by several entities. For instance, General Mills invested in initiatives such as those by Beyond Meat, a pioneering producer of plant-based meat products in October 2016. 

Global Oryzenin Market: Regional Outlook 

By geography, the global oryzenin market can be segmented into Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa (MEA). North America is expected to exhibit great demand over the forecast period, thanks to the growing demand originating from the sports and athletics segment. The European countries are likely to register increasing growth on account of the rising number of people suffering from gluten intolerance and celiac disease. Asia Pacific also holds significant opportunities, thanks to the rising health awareness among individuals. The increasing incidence of celiac and non-celiac gluten intolerance has also been responsible for the growth of the oryzenin market in the region. 

Global Oryzenin Market: Competitive Analysis 

RiceBran Technologies, Axiom Foods, Inc., BENEO GmbH, Green Labs LLC, AIDP Inc., Kerry Group plc, Golden Grain Group Limited, and Ribius, Inc. are some of the prominent players operating in the global oryzenin market.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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