Oats Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

  • Single User License $3500

Oats Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : November, 2021 | Food and Beverages

Report Digest


Global Oats Market: Snapshot

The global oats market is abounding with players of various sizes, big and small, both. To sustain their lead in the competition in such a jam-packed space, the players are seen thinking of items advertising different USPs. These product differentiation activities, coupled with initiatives, for example, mergers and acquisitions to develop cooperative energies is positively affecting the global oats market.

Going about as a noteworthy impetus in the global oats market is the wide range of products in the global market. Agile players are seen sustaining their items with new nutritious ingredients or adding different flavors to lure in more buyers. Their rigorous marketing and publicizing procedures are additionally looking good for deals in the global oats market.

Another motivation behind the market development is a result of the increasing awareness about healthy meals. Oats are filled with fibers and in this way stimulates the digestion process. As such, they likewise serve to cut down the amount of cholesterol in the blood. Expanding westernization of food propensities for individuals as a result of globalization that has prompted fr5ee trade between the countries of the world is additionally in charge of market development. Further, the flooding impact of the social media is likewise profiting the global oats market.

Principally the instant oats segment, which are basically oat steamed and folded into various flakes is boosting the global oats market at present. Their greatest USP is that they remain new for comparatively extended period of time and can be cooked more effectively than other types of oats.

Global Oats Market: Overview

Oats, a popular breakfast cereal, across the world, is high in nutrition quotient. It is comprised of high protein, starchy carbohydrates, minerals, dietary fibers, and vitamins. It is also a rich source of antioxidants and has 20 bioactive substances which have the ability to bulwark the body against heart disease, diabetes, cancer, and other chronic diseases.

Overall, the global oats market is teeming with players of different sizes – small and large. In order stay ahead of competition in such a crowded space, the players are seen coming up with products touting various USPs. Such product differentiation initiatives, alongside dealmaking activities such as mergers and acquisitions to build up synergies is having a positive impact on the global oats market.                                         

Global Oats Market: Drivers and Restraints

Acting as a major catalyst in the global oats market is the availability of a range of products. Nimble players are seen fortifying their products with new healthy ingredients or adding various flavors to entice more consumers. Their aggressive marketing and advertising strategies are also boding well for sales in the global oats market.

Another reason why the market is seeing revenue growth is because of the rising awareness about healthy foods. Oats are rich in fibers and thus help in the process of digestion. In this manner, they also serve to bring down the level of cholesterol in the blood. Increasing westernization of food habits of people because of globalization that has led to free trade between the nations of the world is also responsible for market growth. Further, the surging influence of the social media is also benefitting the global oats market.

The global oats market growth is being supplemented by the usage of oats in different foods such as muesli, cookies, biscuits, and cakes. Oats also are used in the feed industry since they are easier to feed to animals than other grains. The high fiber content of oats and beta-glucans are perfect for the animal body.

Global Oats Market: Trends and Opportunities

The global oats market at present is being driven mainly by the segment of instant oats which are essentially oat groats steamed and rolled into different flakes. Their biggest USP is that they stay fresh for a long time and can be cooked more easily than other varieties of oats. They also have a soft, mushy texture. Apart from that, instant oats are also seeing their sales rise because of their usage in making cookies, muffins, and bread, among other things. Sensing an opportunity in it, manufacturers are also coming up with various flavours.

Global Oats Market: Regional Analysis

With respect to regions, the global oats market is segmented into North America, South America, Asia Pacific, Europe, and the Middle East and Africa. Of them, North America currently leads the market powered primarily by the U.S. This is because of the rising demand for convenience food in the region and the high spending capacity of people. Besides, too much intake of junk foods leading to obesity in many people has also served to shift focus on healthier foods such as oats. In fact, the U.S. is one of the main importers of raw oats.

Going forward, Asia Pacific oats market is predicted to rise at a significant pace. This is because of the changing eating patterns owing to the increasingly hectic schedules of people and their greater disposable incomes.

Global Oats Market: Competitive Landscape 

Prominent participants in the global oats market include Quaker Oats Company, Kellogg's, Bagrry's India Ltd., Nestle, Dr. McDougall's Right Foods., General Mills, and Abbott Nutrition.

The reports at TMR Research provide qualitative solutions that break the barriers of doubt or uncertainties when the stakeholders plan to expand their growth reach. The researchers compile the necessary information that enlightens the CXOs about the current growth opportunities in a specific market and enables them to make the most of the opportunities.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?