Oats Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Oats Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Global Oats Market: Snapshot

The global oats market is abounding with players of various sizes, big and small, both. To sustain their lead in the competition in such a jam-packed space, the players are seen thinking of items advertising different USPs. These product differentiation activities, coupled with initiatives, for example, mergers and acquisitions to develop cooperative energies is positively affecting the global oats market.

Going about as a noteworthy impetus in the global oats market is the wide range of products in the global market. Agile players are seen sustaining their items with new nutritious ingredients or adding different flavors to lure in more buyers. Their rigorous marketing and publicizing procedures are additionally looking good for deals in the global oats market.

Another motivation behind the market development is a result of the increasing awareness about healthy meals. Oats are filled with fibers and in this way stimulates the digestion process. As such, they likewise serve to cut down the amount of cholesterol in the blood. Expanding westernization of food propensities for individuals as a result of globalization that has prompted fr5ee trade between the countries of the world is additionally in charge of market development. Further, the flooding impact of the social media is likewise profiting the global oats market.

Principally the instant oats segment, which are basically oat steamed and folded into various flakes is boosting the global oats market at present. Their greatest USP is that they remain new for comparatively extended period of time and can be cooked more effectively than other types of oats.

Global Oats Market: Overview

Oats, a popular breakfast cereal, across the world, is high in nutrition quotient. It is comprised of high protein, starchy carbohydrates, minerals, dietary fibers, and vitamins. It is also a rich source of antioxidants and has 20 bioactive substances which have the ability to bulwark the body against heart disease, diabetes, cancer, and other chronic diseases.

Overall, the global oats market is teeming with players of different sizes – small and large. In order stay ahead of competition in such a crowded space, the players are seen coming up with products touting various USPs. Such product differentiation initiatives, alongside dealmaking activities such as mergers and acquisitions to build up synergies is having a positive impact on the global oats market.                                         

Global Oats Market: Drivers and Restraints

Acting as a major catalyst in the global oats market is the availability of a range of products. Nimble players are seen fortifying their products with new healthy ingredients or adding various flavors to entice more consumers. Their aggressive marketing and advertising strategies are also boding well for sales in the global oats market.

Another reason why the market is seeing revenue growth is because of the rising awareness about healthy foods. Oats are rich in fibers and thus help in the process of digestion. In this manner, they also serve to bring down the level of cholesterol in the blood. Increasing westernization of food habits of people because of globalization that has led to free trade between the nations of the world is also responsible for market growth. Further, the surging influence of the social media is also benefitting the global oats market.

The global oats market growth is being supplemented by the usage of oats in different foods such as muesli, cookies, biscuits, and cakes. Oats also are used in the feed industry since they are easier to feed to animals than other grains. The high fiber content of oats and beta-glucans are perfect for the animal body.

Global Oats Market: Trends and Opportunities

The global oats market at present is being driven mainly by the segment of instant oats which are essentially oat groats steamed and rolled into different flakes. Their biggest USP is that they stay fresh for a long time and can be cooked more easily than other varieties of oats. They also have a soft, mushy texture. Apart from that, instant oats are also seeing their sales rise because of their usage in making cookies, muffins, and bread, among other things. Sensing an opportunity in it, manufacturers are also coming up with various flavours.

Global Oats Market: Regional Analysis

With respect to regions, the global oats market is segmented into North America, South America, Asia Pacific, Europe, and the Middle East and Africa. Of them, North America currently leads the market powered primarily by the U.S. This is because of the rising demand for convenience food in the region and the high spending capacity of people. Besides, too much intake of junk foods leading to obesity in many people has also served to shift focus on healthier foods such as oats. In fact, the U.S. is one of the main importers of raw oats.

Going forward, Asia Pacific oats market is predicted to rise at a significant pace. This is because of the changing eating patterns owing to the increasingly hectic schedules of people and their greater disposable incomes.

Global Oats Market: Competitive Landscape 

Prominent participants in the global oats market include Quaker Oats Company, Kellogg's, Bagrry's India Ltd., Nestle, Dr. McDougall's Right Foods., General Mills, and Abbott Nutrition.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.