Oat Drink Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2028

  • Single User License $3500

Oat Drink Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2028

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Global Oat Drink Market: Snapshot

Health benefits associated with oat drinks is leading to an increased demand for the beverages. Besides, it is a great substitute for milk for people who are lactose intolerant. Moreover, it does not have gluten and thus checks that allergy out as well. Thus, it comes as surprise to no one that the market is set to chart significant growth in the period between 2018 through 2028. 

The steady CAGR (Compound Annual Growth Rate) would open floodgates to new opportunities, which players would clamor to make the most of. Besides, it will contribute positively to growth in the market value. 

Another factor that will go in favor of the market is the multiple selling points now accessible for consumers. 

Some of the most significant developments in the market, shaping its future, have been outlined below. 

  • As more and more people are coming up with intolerance towards milk and gluten, market for oats-based drinks will grow. And, it is pertinent o note here that as per and estimate, about 65% of people in the world are lactose intolerant and about 6% have gluten sensitivity. Besides, a rapid increase in health and fitness related activities are leading consumers to look for drinks with high protein and low fat content.
  • North America will hold a dominant position owing to high demand for healthy drinks and the fact that a considerable population in the region suffers from lactose intolerance and/or gluten insensitivity.
  • Move to veganism is also extending a big push to the global oat drink market. Because, it is leading to demand for plant based health drinks. Thus, it comes as no surprise that in 2018, Pepsico announced that Quaker will launch oat-based beverages, which hit markets in 2019.

Global Oat Drink Market: Overview

The demand within the global market for oat drink has been rising on account of expansion of the product portfolio of the food industry. The health benefits served by oat drink are commendable which has been the primary driver of demand across the global market. Most food researchers have hailed oat drink as a healthy substitute for other forms of milk. This factor is a key consideration while gauging the growth dynamics of the global oat milk market. Moreover, oat drink is gluten-free which in turn gives an impetus to the growth of the global market. Several lactose-free alternatives for milk have come to the fore in recent times, and oat drink is also one of them. Hence, the growing incidence of diseases related to lactose intolerance is projected to drive demand within the global oat drink market in the years to come. Furthermore, increase in the number of selling points for oat drink shall also play a pivotal role in the growth of the global oat drink market.

The global market for oat drink may be segmented on the basis of the following parameters: by flavour, by distribution channel, and by region. The relation of the oat drink market to the beverages industry makes it important to get a peek into the aforementioned segments.

The report on the global market for oat drink gives a peek into the trends and opportunities that have aided market growth in recent times. Furthermore, the presence of multiple sellers of non-dairy products has also given an impetus to market growth. The report elaborates this point and provides the readers with key points to understand the market scenario. Furthermore, a geographical analysis of the global oat drink market has also been enunciated in the report.

Global Oat Drink Market: Trends and Opportunities

The demand for oat drink has been rising on account of advancements in the food industry. All new products that have developed within the food sector are extensively promoted across various channels. This results in the popularity of new products such as oat drink and oat milk. Hence, there is no contention about the fact that the global market for oat drink would expand at a stellar rate in the years to come. The availability of various flavours of oat drink has also led to the popularity of the product. Besides this, improvement in the distribution channels of the food industry has also aided oat drink market growth.

Global Oat Drink Market: Regional Outlook

On the basis of geography, the global oat drink market is segmented into North America, Latin America, the Middle East and Africa, Asia Pacific, and Europe. The market for oat drink in North America has been rising at stellar rate on account of advancements in the healthy foods industry in the US and Canada. Moreover, the presence of specialty stores and convenience stores that sell oat drink has also propelled demand within the regional oat drink market.

Global Oat Drink Market: Competitive Landscape

Some of the key vendors in the global oat drink market are Alpro, LIMA, Rude Health,), Innocent Drinks, Hain Daniels (Brand Dream), and Pureharvest.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.