Novel Proteins Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

  • Single User License $3500

Novel Proteins Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : March, 2020 | Food and Beverages | PPT format

Report Digest


Novel Proteins Market: Snapshot

Novel proteins are pet food ingredients that are made from exotic sourced differing from stable pet food ingredients, for example, pork, fish, poultry, and hamburger. Today a large number of the pet food makers offer wide variety of products with different choices to fulfil different needs of the pet owners. Clients can pick items relying upon different factors, for example, life stages, breeds, ingredient preferences, price points, and disease conditions. Along these lines changing dynamics is probably going to support the growth in the novel proteins market.

Additionally, rising adoption of cats and dogs alongside the increasing concentration on improving their health and efficiency is bolstering the growth in novel proteins market. Currently, most of the ingredients utilized in the making of animal food are made with chemicals that are easily accessible and cost-effective to produce.

Nevertheless, increasing concerns with respect to the ill-effects of certain manufactured ingredients is impeding the market. Notable reductions in the use of medicines, for example ethoxyquin, along with policymakers inclination focus on expanding the utilization of natural and common items are boosting the market.

Nations, for example, the U.S. and China, have a fair supply of products in the pet nourishment industry attributed to which, positive improvements are likely to be seen by the companies operating in the mentioned market.. Despite the fact that novel proteins are generally utilized in pet food ingredients, a mounting number of players in the novel proteins market are launching novel proteins appropriate for people to moderate natural effects of poultry production.

Novel Proteins Market Introduction

Novel proteins are pet food ingredients made of exotic sources that differ from the stable pet food ingredients, such as tuna, pork, beef, and poultry. Novel proteins are derived from unusual sources, such as rabbit, duck, elk, kangaroo, bison, ostrich, or venison, which are usually not fed to pets. Novel proteins are fed to pets to determine the allergies and food sensitivities or intolerances in pets.

Novel proteins are simply new proteins that have not been fed to pets previously and are added to pets’ diets; novel proteins are uncommon ingredients added to pet foods. Although novel proteins are used to figure out pet allergies and sensitivities, not all the pet foods with novel proteins can serve the purpose. Manufacturers in the novel proteins market label pet food products with novel proteins as “limited ingredient” foods, consuming which can only eliminate all the proteins that may be responsible for various pet allergies or intolerances.

Manufacturers in the novel proteins market make use of various, unusual sources to introduce high-quality novel proteins. Novel protein market players are launching innovative products and focusing on making available various types of over-the-counter novel protein products. Leading players in the novel protein market are also introducing new grain-free protein variants that pet have never been exposed to before to diversify their product range in the novel proteins market.

Novel Protein Market Dynamics

Rapidly Increasing Pet Population Worldwide Complements Growth of the Novel Proteins Market

The population of pets in the world has surged rapidly in the past few years, which is an important factors to influence growth prospect of the novel proteins market. According to a study published by an American nongovernmental organization – Insurance Information Institute, nearly 60.2 million households adopted dogs, 47.1 households adopted cats, and over 2.6 million adopted horses in the U.S. Another study conducted by the Japan Pet Food Association, more than 8.92 million households adopted dogs and 9.52 million adopted cats in Japan in 2017. Increasing concerns about pet health along with the speedily increasing pet population around the world is expected to create positive opportunities for players in the novel proteins market.

Rise of the Trend of ‘Pet Parenting’ Worldwide will Drive Growth of the Novel Proteins Market

With a mounting number of young-adults and the millennial population preferring to own a pet instead of having children, the trend of ‘pet parenting’ has witnessed tremendous growth. Pet health and wellness is among the biggest concerns for pet parents, which drives pet owners’ purchase-related decision, boosting sales of pet food and pet care products. Willingness of pet owners to spend hundreds of dollars per pet every year on pet health, grooming, and medical expenses to ensure their pet’s health and activity levels is expected to remain the primary driving engine for the novel proteins market in the upcoming years.

Emergence of Novel Proteins can Mitigate Environmental Impact of Poultry Productions

Increasing growth of the poultry industry is mainly attributed to the rise in demand for inexpensive supply of meat and eggs, which is mainly driven by needs for high-protein sources. Health-conscious consumers are modifying their dietary habits and increasing protein intake, primarily to accelerate weight loss, which has spurred poultry production across the world, resulting in severe environmental problems.

Increasing poultry production is mainly responsible for environmental impacts related to a variety of pollutants, including ammonia, nutrients (specifically nitrogen and phosphorus), oxygen-demanding substances, solids, pathogens, antibiotics, trace elements, hormones, pesticides, along with other airborne emissions. Growing environmental awareness about the pollution caused due to ever-growing poultry production is triggering adoption of novel proteins, thereby, complementing growth of the novel proteins market.

Even though novel proteins are more commonly used in pet food products, a mounting number of leading players in the novel proteins market are introducing novel proteins suitable for humans to mitigate environmental impacts of poultry production.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

Wish to check Table of Contents of this report?

Click below to Request TOC

Request TOC