Multi-Touch Marketing Attribution Software Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Multi-Touch Marketing Attribution Software Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : October, 2020 | Technology & Media | PPT format

Report Digest


Global Multi-Touch Marketing Attribution Software Market: Overview

Multi-touch marketing attribution software market is in its nascent stages of progress. The market prepares advertisers with a holistic understanding between various touch points and resulting final sales.

The two approaches adopted in the multi-touch marketing attribution software market are first-source attribution and last touch attribution. As the name suggests, the first touch attribution devotes all credit to the first source which introduced a certain product to the audience. On the other hand, the last touch attribution is given credit for closing the deal.

The last touch attribution is commonly used in various industries and is the default model on Google Analytics. Several other models also reign supreme in the multi-touch marketing attribution software market including linear, position based, and time decay model.

Due to stiff competition in various industries, collaboration and revenue sharing is often a difficult approach. The multi-touch marketing attribution software market is expected to service various end-industries with an analytical and neutral approach.  

Global Multi-Touch Marketing Attribution Software Market: Notable Developments

  • LinkedIn has tied up with Google to enable advertisers to track LinkedIn ad performance. The deal involves integration of Google campaign manager software on LinkedIn platform, which allows advertisers to benefit from LinkedIn ads across platforms. The move by LinkedIn signals a growing necessity of collaboration and underlying consolidation in the market.
  • Major players like Google are benefitting immensely through large data collection and private networks like LinkedIn are expected to grow with these collaboration, which invites more marketers and more revenues to the platform. This is a notable development in the multi-touch marketing attribution software market as LinkedIn owned by Microsoft, is a major platform facilitating B2B marketing.
  • According to a recent study conducted in 2018, over 54% of US companies are using the multi-touch marketing attribution. The study estimates that the attribution systems are likely to increase their penetration in the near future and nearly 88% companies are likely to adopt the model by 2020. Another survey of marketers pointed out that over 80% of marketers surveyed planned on increasing their budget in 2019.

Global Multi-Touch Marketing Attribution Software Market: Key Trends

According to a research published by Technical University of Košice, nearly 96% of new website users do not have an intent to buy anything online. On the other hand, multi-touch model helps users through different phases with brand awareness, decision making, and final purchases.

Hence, the study also found that multi-touch marketing attribution model can help seal deals in as little as 5 interactions in 40% of the cases. Due to the difficulty of marketing online and increased scope of data analytics and collaboration, the market faces a long and promising road ahead.

The growing digital advertising revenues, increasing faith in ROI in digital marketing, and large number of users online are expected to drive significant growth for the multi-touch marketing attribution software market. Additionally, various tech giants are becoming ‘gatekeepers’ online, whose business model is invested in digital advertising. The consolidation in the market is also expected to drive the emergence of a few advertising platforms to the top, clearing a clear, efficient and productive path for marketers online.

Various governments around the world have also expressed intent to support revenue generating paths in the online world. Positive support by various public entities, cost-effective adoption of smartphone technology, and increasing solidarity among marketers in the multi-touch marketing attribution software market is expected to open several opportunities in the near future.

Global Multi-Touch Marketing Attribution Software MarketRegional Outlook

The multi-touch marketing attribution software market is divided into main regions including North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The multi-touch marketing attribution software market in North America region is expected to hold the dominant share of the global market. The large technology giants in the region and emergence of innovative software providers is expected to create significant opportunities in the near future. Additionally, the multi-touch marketing attribution software market in Asia Pacific is also witnessing the emergence of lucrative opportunities due to increasing demand for big data analytics and increasing faith in ROI globally.

The growing regulations and compliances can limit the growth of the multi-touch marketing attribution software market in the near future as well. However, the multi-touch marketing attribution software market is expected to grow at a remarkable CAGR nonetheless.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?