Mobile First Video Services Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Mobile First Video Services Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : July, 2020 | Technology & Media | PPT format

Report Digest


Global Mobile First Video Services Market: Overview

Nowadays, an average consumer watches more video on their mobile phones than any other device. According to a study by Cisco, mobile video will hold more than 75% share of the overall mobile traffic by 2021. Besides, smartphones will hold a share for over 50% in the global smart devices market. With integration of virtual reality (VR) and several other technological advancements on the horizon, the future of video streaming is certainly not tied to TV anymore. All these make an excellent scenario for providers and broadcasters of video content across the world. They are aware of the increasing mobile consumption and are making intense efforts to capitalize on this. The advent of mobile first video services is one such effort made by these providers and broadcasters to gain a strong foothold in the global market.

Let’s have a look at imminent trends in the global mobile first video services market:

  • Content providers will start designing special video services for mobile devices only to offer an optimal mobile utilization experience to their consumers.
  • With the increasing number of people viewing long-form content through their mobile devices, the investment for the development of advanced video services for mobile devices will rise significantly.

Superior browsing, viewing, and decision-making through a mobile are some of the services; video content providers and broadcasters are trying to develop for an array of mobile devices.

Mobile interaction has overshadowed human interaction with other digital media devices, thereby generating a lucrative revenue stream for mobile first video services market. The current digital marketing landscape is leveraging the field of ‘mobile-first’, wherein the probability of gaining consumer traction and holistic success of the marketing strategy has increased significantly.

The current market place of video services is witnessing an increased interest of stakeholders to introduce mobile first video services. As mobile consumption continues to rise, adoption of mobile-first mentality among video providers and marketing professionals is likely to augur well for the mobile first video services market.

Mobile First Video Services Market – Notable Developments

  • In the fourth quarter of 2018, Netflix initiated the mobile-only streaming plan trials. The plan allows regular membership at half the service cost and viewing of video content on mobile phones only.
  • In August 2018, Facebook unveiled a set of mobile first video creation tool for marketers to optimize their content for mobile environments only. The plan was backed by Facebook’s analysis in capturing higher likelihood of brand lift through video content optimized only for the mobile environment.
  • In September 2018, YouTube rolled out two new vertical video ad formats to help advertisers in better engaging the video-sharing network’s audience.

Some of the most prominent competitors operating in the competitive landscape of global mobile first video services market include –

  • Netflix
  • Hotstar
  • Hulu
  • Sling TV
  • HBO
  • Amazon
  • Iflix
  • DirecTV Now
  • Tencent
  • Youku
  • DStv Now
  • iQIYI
  • pooq and Dish

Mobile First Video Services Market Dynamics

Meteoric Rise in Video Content Streaming to Propel Mobile First Video Services Adoption

Several video streaming providers have increased their hours of content offering as mobile phones become the most preferred and convenient display platforms. Well aware of the increased video content screening through mobile phones, pay-TV and OTT service providers have increased their service durations to capture the rising pool of consumers.

An increasing pile of mobile video content can be attributed to growing participation of stakeholders in digital content marketing across industries such as news, enterprise, sports and entertainment. Industry giants in the media-services industry are actively engaged in leveraging benefits of mobile first video services to increase accessibility of the growing consumer pool.

Mobile First Video Services Fit Well in the Era of Network Connectivity and Growing Video Traffic

While 3G and 4G significantly transformed the network connectivity, development of network capacities continues to blur the line between connectivity achieved through mobile broadband internet and WiFi. Also, video streaming continues to represent a significant percentage of global internet traffic. In addition, better network connectivity on mobile phones has contributed to the growing global video traffic. The evident signs of increasing mobile first utilization allude at industry profitability for the mobile first video services market players in the coming years.

Mobile Phones Becoming the First Screen for Video Viewing

With increasing mobile subscriptions, consumers are becoming more prone to watch digital content on mobile phones as compared to television, desktop or laptops. Also, penetration of other media devices remains lower whereas the number of mobile-only consumers is rising at a significant rate. Further, as the duration of consumer interaction with mobile phones continues to rise, mobile has become the most convenient platform for video viewing. Based on this, demand for mobile first video services is set to rise in coming years with a growing number of digital marketing professionals opting for the mobile-first approach.

Mobile First Video Services Market – Regional Outlook

Developed markets of North America and Europe continue to dominate the mobile first video services market on the back of significant penetration of mobile subscription as well as mobile internet penetration. The mobile first video services market in APEJ is expected to witness a significant demand surge in the backdrop of increasing video traffic and increasing penetration of mobile internet subscriptions.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.