Mineral Cosmetics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019-2027
Mineral cosmetics are type of makeup products that are rich in compressed minerals. The market for these types of products holds growing demand due to more preference for safer makeup products over the traditional ones. Moreover, these products have additional health benefits over their counterparts. The push for the mineral cosmetics market stems from the increasing inclination of various companies toward offering makeup products that are rich in natural minerals. The key natural minerals involved in majority of cosmetic products available today are iron oxides, zinc oxide, organic oils, mica powder, and titanium dioxide.
Various product types in the global mineral cosmetics market are categorized into face products, eye products, lip products, and others. The research report offers detailed analysis of the key elements involved in the global mineral cosmetics market for the forecast period. Moreover, it uses diverse methodologies such as Porter’s 5 forces analysis for thorough assessment of the market.
The need for safe beauty products that do not seep into the skin of individuals has propelled the mineral cosmetics market globally. Notably, the improved knowledge on the harmful effects of chemical-based beauty products has pushed consumers to prefer alternative products made up of natural ingredients such as minerals. Moreover, the online availability of various natural beauty products has supported the market growth. In addition, the ability of various natural ingredients such as titanium dioxide and zinc oxide to protect skin from the sun’s harmful UV rays and work as sunscreen has motivated people to use these products, thereby flourishing of the global mineral cosmetics market. Furthermore, these products are daily used as SPF moisturizers and makeups.
Moreover, the increased preference for multi-functioning beauty products paves the way for the growth of the global mineral cosmetics market. In addition, the growing disposable incomes among the worldwide population has allowed them to choose from the best natural skincare products, thereby supporting the market to grow exponentially.
In recent time, numerous key players in the market for mineral cosmetics are attempting diverse M&A processes to sustain in the cut-throat competition in the industry. For instance, BWX Limited announced the acquisition process of Mineral Fusion Natural Brands in July 2017. Moreover, various companies are attracting their consumers by introducing a range of new beauty products with natural ingredients. For instance, in January 2016, bareMinerals launched a range of anti-aging skincare products which include Skinsorials and Skinlongevity Vital Power Infusion.
Some of the well-entrenched firms in the global mineral cosmetics market are
Developed countries have been at the forefront to support the development of the global mineral cosmetics market. In 2018, the North America region shared about 35% part of total worldwide revenues in this market. The growing awareness about the harmful effects of chemical-based beauty products has contributed to the market growth in this region.
Moreover, the mineral cosmetics market in the Asia pacific region is projected to thrive, specifically due to the progressing number of middle-class population. Besides, the increased number of working women in this region is also one of the key reason to fuel the market growth. Other regions showing positive picture of market growth include South Korea, China, Indonesia, Japan, and India. Additionally, the increasing accessibility of international brands in developing economies has boosted the market.
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