Mayonnaise Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Mayonnaise Market: Overview
Rising working population and increasing trend of consumption of convenience foods are some key factors fuelling growth of mayonnaise market. In urban areas, high pressures of professional and personal commitments have led families adopt packaged and ready-to-use food products for convenience on the table. To that end, food spreads, sauces, salad dressings, and pickled vegetables are commonly sides used in urban households with snacks as well as main meals.
Excessive migration of populations across countries and within countries have also led to transformed eating habits. Exchange of recipes and condiments between cultures is commonly observed in community settings in urban areas. Due to such practices, mayonnaise has landed into kitchens of Eastern households from its origin in France in mid 1700s.
Mayonnaise Market: Notable Developments and Competitive Landscape
Mayonnaise Market: Key Trends
Besides taste and convenience, availability of egg-free version of mayonnaise is a key factor behind its uptake, especially in countries such as India. Rising demand for plant-based food spreads for health reasons is driving demand for mayonnaise. Mostly, fat used in mayonnaise is unsaturated fat in the form of edible oil obtained from plant source. Plant based edible oils are also considered good source of antioxidants, which attracts health-conscious people for mayonnaise.
With rising global travel, increasing practice of adoption of foods from other cultures is also serving to boost uptake of mayonnaise. Mayonnaise is now commonly used in kitchens of Indian households as a food spread or for food recipes, which was uncustomary at one time.
Furthermore, newer practice of bulk monthly or weekly grocery shopping due to cropping of supermarkets and department stores have also led to expanded use of convenient ready-to-use foods in conservative societies. The availability of mayonnaise in packaging of various sizes for ease of use, as well availability in newer flavors such as herby and schezuan has further expanded its demand. Collectively, this fuels growth of mayonnaise market.
On the downside, availability of mayonnaise within ready-to-use food range of most food labels creates stiff competition. This slows growth of mayonnaise market to some extent.
Mayonnaise Market: Regional Outlook
Europe is the leading consumer of mayonnaise among other key regions in the worldwide mayonnaise market. Origin of mayonnaise in France, along with its wide use as a spread and salad dressing contribute to the growth of mayonnaise market in the region. North America is also a key market for mayonnaise due to excessive consumption of ready-to-use food items.
Asia Pacific, on the other hand, is surfacing as a key consumer of mayonnaise. Excessive immigration and emigration leading to changing eating habits have led to use of mayonnaise in countries of the Eastern world.
The study presents a granular assessment and quantitative evaluation of:
The region-wise assessment includes market dynamics in:
The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.
The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:
Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.
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