Mayonnaise Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Mayonnaise Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028
Report Digest
Mayonnaise Market: Overview
Rising working population and increasing trend of consumption of convenience foods are some key factors fuelling growth of mayonnaise market. In urban areas, high pressures of professional and personal commitments have led families adopt packaged and ready-to-use food products for convenience on the table. To that end, food spreads, sauces, salad dressings, and pickled vegetables are commonly sides used in urban households with snacks as well as main meals.
Excessive migration of populations across countries and within countries have also led to transformed eating habits. Exchange of recipes and condiments between cultures is commonly observed in community settings in urban areas. Due to such practices, mayonnaise has landed into kitchens of Eastern households from its origin in France in mid 1700s.
Mayonnaise Market: Notable Developments and Competitive Landscape
- With proven virtues of taste and convenience on the food table, mayonnaise now finds place for hair and beauty. Regular application of mayonnaise is said to address all hair related woes, including hair fall, dry frizzy hair, dandruff, and lice. While use of mayonnaise may not solve hair related issues completely, but it can solve them considerably. For example, mayonnaise may not straighten curly hair but will certainly make them look tamed and neat.
- In a key marketing move, food giant Heinz, launched its first mega masterbrand marketing campaign in over a decade. The GBP 7million campaign kicks off with the statement making a mark - Heinz’s lovely, creamy mayonnaise. The campaign is a mark of celebration how three of its biggest products befits ‘making food better’ slogan for the past 150 years.
Mayonnaise Market: Key Trends
Besides taste and convenience, availability of egg-free version of mayonnaise is a key factor behind its uptake, especially in countries such as India. Rising demand for plant-based food spreads for health reasons is driving demand for mayonnaise. Mostly, fat used in mayonnaise is unsaturated fat in the form of edible oil obtained from plant source. Plant based edible oils are also considered good source of antioxidants, which attracts health-conscious people for mayonnaise.
With rising global travel, increasing practice of adoption of foods from other cultures is also serving to boost uptake of mayonnaise. Mayonnaise is now commonly used in kitchens of Indian households as a food spread or for food recipes, which was uncustomary at one time.
Furthermore, newer practice of bulk monthly or weekly grocery shopping due to cropping of supermarkets and department stores have also led to expanded use of convenient ready-to-use foods in conservative societies. The availability of mayonnaise in packaging of various sizes for ease of use, as well availability in newer flavors such as herby and schezuan has further expanded its demand. Collectively, this fuels growth of mayonnaise market.
On the downside, availability of mayonnaise within ready-to-use food range of most food labels creates stiff competition. This slows growth of mayonnaise market to some extent.
Mayonnaise Market: Regional Outlook
Europe is the leading consumer of mayonnaise among other key regions in the worldwide mayonnaise market. Origin of mayonnaise in France, along with its wide use as a spread and salad dressing contribute to the growth of mayonnaise market in the region. North America is also a key market for mayonnaise due to excessive consumption of ready-to-use food items.
Asia Pacific, on the other hand, is surfacing as a key consumer of mayonnaise. Excessive immigration and emigration leading to changing eating habits have led to use of mayonnaise in countries of the Eastern world.
The study presents a granular assessment and quantitative evaluation of:
- Key growth factors and prominent trends
- Size and share of key segments in overall market
- Key challenges and winning imperatives
- Factors shaping competitive landscape
- Insights into how contours of market will change in coming years
- Technological advances
- New avenues and imminent investment pockets
- Regulatory landscape shaping current and future strategies of companies
The region-wise assessment includes market dynamics in:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.
The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:
- Which key factors will shape the competitive landscape?
- Which trends will stimulate research and development activities in different geographies?
- Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
- Which disruptions in market growth are likely to come with the new business models?
- Which are some of the recent overhauls in policies that may change the course of the market significantly?
- Which are the geographies that will form sizable sources of new streams to new and established players alike?
- How are top players likely to realign their strategy to counter the forces of competition?
- Which key strategies emerging players are likely to focus on to consolidate their position?
- Which changes in end-user preferences might affect the status quo held by the leading players?
- Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?
Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.
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