Marketing Automation Software Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth and Forecast 2017 - 2025

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Marketing Automation Software Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth and Forecast 2017 - 2025

Status : January, 2022 | Technology & Media

Report Digest


Global Marketing Automation Software Market: Snapshot

Marketing automation software refers to the one that is used for automating marketing actions. Marketing automation software helps automate repetitive tasks especially for marketing departments such as social media, emails, and other website actions. It allows businesses of all sizes to optimize their customer relationship and efficiency. Marketing automation software helps small businesses with limited employees to successfully run multiple campaigns and manage their time efficiently. It helps large organizations to form highly personalized relationships with each of their customers. Marketing automation software can help marketers provide a seamless and prompt experience to their customers.

Marketing automation software allows companies to nurture prospects with highly customized useful content. It helps convert prospects into customers and turn customers into delighted customers. Marketing automation software typically opens new revenue avenues for companies, and provides excellent return on investment.

Marketing automation is a software is sought by marketers with the understanding that digital marketing tools necessary to generate new leads and for growth roll up under one hood. Marketing automation software are a plenty, and they all like to tout their own features. They all make it easier to schedule mails, automate social media posting, segment contacts, manage content, and track lifecycle of customers in the marketing loop.

Marketing automation software are in fact interactive solutions. They not only slate delivery of promotional content, but employ predictive algorithms to aim the right receivers, and enable reaction mechanisms to convert them into loyal customers.

As per a 2014 Harvard Business Review, marketing automation system has been listed as one of the terrific marketing technologies to be adopted by each company. As per the magazine, these solutions allow the aligning between sales and marketing functions, thereby taking full control of companies’ email marketing campaigns and pair marketing operations with important CRM data.

Global Marketing Automation Software Market: Overview

Marketing automation is the use of software that pertains to the complete or partial automation of actions in the marketing process. At the moment, some of the key features of marketing automation software involve those actions that are extremely repetitive in nature and take vast amounts of time to do manually. This includes the use of social media platforms and emails to reach out to potential buyers or clients or promote a company’s product or service. Marketing technology is primarily there to make this task easier. There are also several types of marketing automation software that allow for a completely hands-off approach towards managing transactions and sending through orders for shipments of products. These type of services are often given a touch of personalization and interspersed with manual customer relationship management. 

Global Marketing Automation Software Market: Key Trends

Some of the key advantages that marketing automation software bring to the table is their ability to improve a client’s customer retention, customer lifecycle marketing, and lead generation management. These solutions can prove to be invaluable for a marketing company, thereby giving the global marketing automation software market a huge boost. Over the coming years, as digital marketing gets more and more complicated, it is likely for companies to look towards marketing automation solutions. Another key trend in the global marketing automation software market is the shift in the way consumers receive and give away information, as well as perform research before purchasing any product or service. These factors are crucial for understanding for marketing firms, and the global marketing automation software market can provide the right answers. 

Global Marketing Automation Software Market: Market Potential

With a giant percentage of the world’s population now in possession of mobile devices and internet connectivity, the changes that online media and data are bringing about in all market sectors is opening up scope for the global marketing automation software market. The majority of the businesses in the world today are using some form of marketing automation software and the trend is likely to continue over the coming years. One of more potent segments of the global marketing automation software market is account-based marketing, which can create highly personalized and dynamic marketing platforms that can morph as per consumer searches and needs. 

More and more players from the global marketing automation software market are allowing for a dynamic approach towards marketing, with a greater level of organized targeting of consumers and how the marketing means will reach out to them. Even nonprofit organizations are making large scale use of marketing automation software to improve their outreach as well as the way their marketing strategies help gain more donations or contributions. 

Global Marketing Automation Software Market: Regional Outlook

North America has had a key role to play in the advancement of the global marketing automation software market over the past few years. The presence of a large number of buyers of marketing automation software as well as optimistic investment potential have allowed this region to consistently hold the lead in the market. It is also likely for the region to hold a prominent place in the global marketing automation software market over the coming years. Meanwhile, the rate of investments made into the global marketing automation software market by companies from Asia Pacific is increasing at a swift pace, thanks to the growing interest shown by companies from the emerging economies of China and India. Both regions are especially an interesting prospect for players from the global marketing automation software market, due to the very high levels of cultural and social diversity within the nations, which makes it difficult for companies to fully understand their consumer demographics without the help of automated solutions. 

Global Marketing Automation Software Market: Competitive Analysis

The leading players in the global marketing automation software market, as of now, include HubSpot, Inc., Act-On Software, Inc., Marketo, Inc., Infusionsoft, Salesforce.com, Inc., Oracle Corporation, IBM Corporation, and Adobe Systems Inc. The degree of competition within the global marketing automation software market is expected to grow stronger over the coming years, as the demand for these solutions increases.

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5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?