Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : March, 2020 | Technology & Media | PPT format

Report Digest


Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market: Snapshot

Real-time location systems and location-based services are an interconnected pair of technologies that is becoming increasingly popular due to the growing use of smartphones, the increasing refinement with which a smartphone user’s location can be tracked, and the rising commercial importance of the geo-data gained from smartphone use. Real-time location systems make use of the digital mapping facilities of modern smartphones to provide accurate location tracking, while location-based services provide a platform for third-party users to use the location information for a range of purposes.

The healthcare sector is a major consumer in the global location-based services and real-time location systems market and is likely to dominate demand in the coming years. Hospitals have made increasing use of location-based services in recent years, while the overall healthcare sector has greatly benefited from the availability of real time location services for field data collection, disease surveillance, spatial statistics, etc. The rising implementation of smart healthcare protocol in urban centers is likely to help the global location-based services and real-time location system market, aided by the rising use of e-prescriptions and other digital solutions aimed at smooth transition of the healthcare sector into the digital world.

Emerging regions such as Asia Pacific are likely to be crucial to the global location-based services and real-time location systems market due to the growing use of smartphones in dynamic countries such as India and China. The rising use of digital solutions in the industrial sector as well as urban management in such countries is likely to lead to rising demand for location-based services and real-time location systems for enhancing supply chain operations.

Global Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market: Overview

Location-based services (LBS) and real time location systems (RTLS) are being brought into use more than ever. LBS uses real-time geo-data from smartphones or a mobile device to deliver information, security or entertainment. To identify the current geo location of a target, RTLS comes into play. 

Based on location, the market can be segmented into indoor location and outdoor location. On the basis of technology, the market may be classified into microwave, satellite, and infrared remote sensing, Wi-Fi/WLAN, Beacons, and more. Based on software, the market can be segmented into geospatial transformation and load (GTL), reporting and visualization, risk analytics and threat prevention, geocoding and reverse geocoding, location analytics, context accelerator and geofencing, and other software. Based on application area, the market can be divided into banking, financial services, and insurance (BFSI), defense, government and public utilities, industrial manufacturing, healthcare and life sciences, retail and e-commerce, transportation and logistics, and others. 

The TMR Research report presents a detailed analysis of drivers and restrictions influencing the global location-based services (LBS) and real time location systems (RTLS) market. It also offers insights into the various segments and regions of the market. 

Global Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market: Key Trends 

The market for global location-based services (LBS) and real time location systems (RTLS) has increased over the years due to rise in the number of smart phone users, higher adoption of business intelligence, and increasing market competitiveness.

By generating huge amount of data – healthcare and life sciences are the chief contributors to the application segment of the global location-based services (LBS) and real time location systems (RTLS) market. Several customer-centric organizations such as hospitals use location convenience to offer their services. The Geographic Information System (GIS) technology offers diverse solutions such as efficiency in reporting and field data collection, and through spatial statistics and online mapping, it backs disease surveillance & analysis. Advanced LBS and RTLS technologies provide security from imminent threats, therefore, these software solutions have become essential and have in turn increased the demand from various sectors.

Global Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market: Regional Analysis 

The global location-based services (LBS) and real time location systems (RTLS) market can be segmented on the basis of geography into the Americas, Asia Pacific, Europe, and Rest of the World. China and India – rapidly growing economies of Asia Pacific – positively impacted the growth of the global location-based services (LBS) and real time location systems (RTLS) market. Governments’ initiatives to standardize LBS and RTLS technologies and rising demand for enhancing the supply chain operations are a few of the key factors driving the market. Additionally, a large pool of working population, developing technology hubs, and affluent countries, such as Singapore, South Korea, and Hong Kong have expanded the competitive environment in the region 

Global Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market: Key Players 

The report profiles some of the prominent competitors operating in the global location-based services (LBS) and real time location systems (RTLS) market. It also offers insights into the threats and opportunities that the companies are expected to witness in the coming years. Cisco systems, Google Inc., IBM Corp., Microsoft Corp., Oracle Corp., Qualcomm, ESRI, Zebra Technologies, Ericsson, and Teldio are a few of the key players in the market.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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