Kvass Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Kvass Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : May, 2020 | Food and Beverages | PPT format

Report Digest


Global Kvass Market: Overview

The kvass is becoming a most desired drink in the recent times. Although, Russia is the origin of kvaas, it is being accepted by other countries as well. The low alcohol content makes it a healthy option, aiding in the surge of the global kvass market during the forecast years.

Kavass is a live cultured drink which means it is fermented for certain period before it is made available commercially.

TMR Research (TMR) sheds light on size, share, trends, growth, and restraints factors in the global kvass market.

Global Kvass Market: Notable Developments

A few of the key developments in the global kvass market include:

  • In early 2019, Bearded Owl Brewing Company introduced kvass with rye malt and Maris Otter.
  • Kvass was conceived and brewed in partnership with Half Pints Brewing Company, Winnipeg
  • In 2019, Kvass is being introduced as America’s fizzy drink.

Some of the most prominent competitors operating in the competitive landscape of global kvass market include –

  • Deka
  • Carlsberg Group
  • Tomsk Beer
  • Ochakovo

Among all these companies, Deka is the major producer of kvass.

Global Kvass Market: Drivers and Restraints

The factors that drive the global kvass market towards the growth are:

Low Alcohol Content to Promote Global Kvass Market

Kvass is brewed from lactic fermentation process with rye bread and low sugar. It is a naturally live cultured drink and the alcohol content is less which pushes the global kvass market to grow during the forecast period.

The young population is expected to boost the sales of kvass in the upcoming years, aiding in the robust growth of the global kvass market.

Kvass is better than fizzy drinks and they are the upgraded version of kombucha, kefir, leading in the expansion of the global kvass market over the forecast period.

Further, it is safe for everyone irrespective of health condition and the age factor as the alcohol and sugar content are low. This aids in the surge of the global kvass market.

Variants of Kvass to Strengthen Market

Several variants are being applied to traditional kvass such as fruits and vegetables to give it more healthier angle. This is expected to drive the global kvass market to witness a robust growth in the upcoming years.

Further, it is considered as one of the coolest drink to beat the heat during hot weather conditions is projected to drive the kvass market to expand in the forthcoming years.

Retail chain expansion is expected to push the global kvass market to surge during the forecast period. Rising disposable income and social drinking habits are projected to drive the global kvass market towards expansion over the forecast period.  

Global Kvass Market: Geographic Analysis

The global kvass market is spread across main five regions namely, North America, South America, Asia Pacific, Europe, and Middle East.

In Russia, the growth of the market depends totally on climatic conditions. Some parts of the Russia are hotter than the other parts of the country. Therefore, the demand for kvass is always varying in this region.

Asia Pacific is expected to hold a major share in the global kvass market due to its humid climatic conditions, especially countries like India. Moreover, the rising awareness about health and low alcohol content in kvass is expected to drive the market.

In North America, U.S. is expected to surge as a lucrative market for kvass during the forecast period.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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