Keto Diet Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Keto Diet Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : May, 2020 | Food and Beverages | PPT format

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Global Keto Diet Market: An Overview 

The global keto diet market is expected to witness a robust growth, thanks to proven health benefits, and growing health consciousness around the world. Keto diet or ketogenic diet is also known as low carb diet. The diet features sufficient quantities of protein, high amounts of far, and low amounts of carbohydrate. The diet was invented to treat seizures for children with epilepsy. Today, it is witness gaining traction as rising fast-food consumption, sugary diets, and increase in lifestyle diseases like Obesity are expected to make a mark on the global keto diet market. 

Apart from proven benefits like weight control or loss, healthier physique, and seizure control, the keto diet market is also expected to help reduce mortality rates for a wide variety of illnesses. These include various forms of cancer, Alzheimer’s, and in general higher mortality due to lifestyle illnesses like obesity and diabetes. The diet is primarily used to treat difficult to control refractory epilepsy among children. Keto diet essentially replaces glucose in the bodies as an energy source with ketone bodies. The replacement known as ketosis has resulted in drop in seizures by half in children. Additionally, the effects of the diet are known to last even after the discontinuation of the diet. The diet is also associated with several side effects including high cholesterol, constipation, kidney stone, and slow growth. The rise of less strict but similar levels of effective diets like modified atkins diet are expected to aid growth of the keto diet market in the near future. 

Global Keto Diet Market: Notable Developments 

  • According to a recent study published in the Journal of Military Medicine, Keto diet can provide a huge boost to the military. Despite the stringent training and physical requirements in the military, the army in the US continues to face obesity crisis. A large portion of serving units are plagued with obesity, similar to the levels in general population. The study tested military personnel with keto diets and normal diets in two different groups. The participants on keto diet lost nearly 17 pounds on average. Additionally, with the help of counselors, they were able to sustain ketosis for 12 weeks on average as well. Growing scientific support and new applications like these can create important opportunities for players in the keto diet market. 
  • Natural Grocers, a large retailer in the US has launched a nationwide six week, free program to promote keto diet on January 18. The program is based on Mark Sisson’s book, ‘The Keto Reset’ which includes food journaling, exercises, information on stress management, and sleep. The program will supported by special coaches selected by Natural Grocers along and will offer free samples of Keto-friendly smoothies and keto friendly items. This is in line with the market survey that 60% of natural food retailers saw an increase in sales in 2018. Hence, retailers are expected to ramp up educational and promotional program to position themselves as the go-to healthy provider. This is a good news for the keto diet market and is expected to drive growth in the near future. 

Global Keto Diet Market: Key Trends 

The significant rise in obesity globally is linked to increased risk of cardiovascular disease, liver disease, and other illnesses like hypertension, metabolic syndrome, etc. Keto diet market is expected to make significant gains, thanks to a growing consumer awareness driving growth of weight-loss programs. Additionally, the ketogenic diet is witnessing a growing popularity in regions like Europe wherein it is most popular, followed by North America, driving major growth in total revenues. Moreover, the renewed interest in keto diets due to growing scientific studies and potential applications in retail as well as military training can be major frontier for growth in the near future. Hence, the global keto diet market is expected to register significant growth in the near future, due to growing disposable income, rising consciousness, increased promotional programs by natural food retailers, and various health benefits.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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