Keto Diet Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Keto Diet Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : December, 2019 | Food and Beverages | PPT format

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Global Keto Diet Market: An Overview 

The global keto diet market is expected to witness a robust growth, thanks to proven health benefits, and growing health consciousness around the world. Keto diet or ketogenic diet is also known as low carb diet. The diet features sufficient quantities of protein, high amounts of far, and low amounts of carbohydrate. The diet was invented to treat seizures for children with epilepsy. Today, it is witness gaining traction as rising fast-food consumption, sugary diets, and increase in lifestyle diseases like Obesity are expected to make a mark on the global keto diet market. 

Apart from proven benefits like weight control or loss, healthier physique, and seizure control, the keto diet market is also expected to help reduce mortality rates for a wide variety of illnesses. These include various forms of cancer, Alzheimer’s, and in general higher mortality due to lifestyle illnesses like obesity and diabetes. The diet is primarily used to treat difficult to control refractory epilepsy among children. Keto diet essentially replaces glucose in the bodies as an energy source with ketone bodies. The replacement known as ketosis has resulted in drop in seizures by half in children. Additionally, the effects of the diet are known to last even after the discontinuation of the diet. The diet is also associated with several side effects including high cholesterol, constipation, kidney stone, and slow growth. The rise of less strict but similar levels of effective diets like modified atkins diet are expected to aid growth of the keto diet market in the near future. 

Global Keto Diet Market: Notable Developments 

  • According to a recent study published in the Journal of Military Medicine, Keto diet can provide a huge boost to the military. Despite the stringent training and physical requirements in the military, the army in the US continues to face obesity crisis. A large portion of serving units are plagued with obesity, similar to the levels in general population. The study tested military personnel with keto diets and normal diets in two different groups. The participants on keto diet lost nearly 17 pounds on average. Additionally, with the help of counselors, they were able to sustain ketosis for 12 weeks on average as well. Growing scientific support and new applications like these can create important opportunities for players in the keto diet market. 
  • Natural Grocers, a large retailer in the US has launched a nationwide six week, free program to promote keto diet on January 18. The program is based on Mark Sisson’s book, ‘The Keto Reset’ which includes food journaling, exercises, information on stress management, and sleep. The program will supported by special coaches selected by Natural Grocers along and will offer free samples of Keto-friendly smoothies and keto friendly items. This is in line with the market survey that 60% of natural food retailers saw an increase in sales in 2018. Hence, retailers are expected to ramp up educational and promotional program to position themselves as the go-to healthy provider. This is a good news for the keto diet market and is expected to drive growth in the near future. 

Global Keto Diet Market: Key Trends 

The significant rise in obesity globally is linked to increased risk of cardiovascular disease, liver disease, and other illnesses like hypertension, metabolic syndrome, etc. Keto diet market is expected to make significant gains, thanks to a growing consumer awareness driving growth of weight-loss programs. Additionally, the ketogenic diet is witnessing a growing popularity in regions like Europe wherein it is most popular, followed by North America, driving major growth in total revenues. Moreover, the renewed interest in keto diets due to growing scientific studies and potential applications in retail as well as military training can be major frontier for growth in the near future. Hence, the global keto diet market is expected to register significant growth in the near future, due to growing disposable income, rising consciousness, increased promotional programs by natural food retailers, and various health benefits.

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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