Japanese Sake Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019-2029

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Japanese Sake Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019-2029

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Global Japanese Sake Market: Overview

Sake is a traditional rice-based alcoholic drink, and has gathered groundswell of interest across breweries in Japan for several generations. Strides made by rice production in Japan have supported the momentum to a large extent. Lately, Japanese sake has been gathering steam among people outside the country. Particularly, breweries brands based in the U.S. have begun appreciating the consumer prospects of Japanese sake. The alcohol content of Japanese sake is around 15 percent, and may increase to 17% in typical preparations. The sake finds use in numerous food recipes, and is also considered as a cultural drink for the Japanese population.

A number of Japanese sake varieties with varying flavors and taste have hit the market, in order to meet the changing consumer preferences. Makers adopt sake making processes for preserving particular flavors and aromas. Aside from the ordinary Japanese sake, key product types in the market are junmai, honjozo, junmai ginjo, and ginjo. Of all, junmai ginjo is likely to serve a prominent share in the global sake market.

Global Japanese Sake Market: Growth Dynamics

Worldwide, people are developing a palate for traditional alcoholic beverages. This has been a key driving factor for the evolution of the Japanese sake market, globally. Sake newbies have been even eager to try variation in taste and flavor in this rice-based alcoholic beverage, expanding the potential of demands in indigenous Japan. Advances in brewing techniques have helped Japanese sake makers cater to the changing consumer preferences.

Advent of new trade shows promoting Japanese sake in international markets has helped makers see new, potential opportunities. Over the past few years, stores serving alcoholic beverages in developed nations see a new, exciting opportunity in Japanese sake. However, product recalls can be a significant challenge for players looking to consolidate their stakes in the market. On the other hand, such instances can serve as a clarion call for manufacturers to improve their production systems, further highlighting the need for robust supply and distribution chain.

Global Japanese Sake Market: Notable Developments

In recent years, breweries in Japan have been leveraging the synergy of large-scale tasting events and international trade shows for promoting several brands of sake. A recent one was held in New York in January 2020, and was hosted by a U.S. company looking to import sake varieties. As many as 300 of wholesalers and food industry members were present in the event. Among the 16 breweries who attended the event were Asabiraki Co. in Iwate Prefecture, Kobe Shu-Shin-Kan Breweries Ltd., and Sake Brewer Co. A few food industry consultants showed substantial interest in the production methods used by brewery brands making Japanese sake. Such shows play crucial role in unlocking new market prospects in the Japanese sake market. In recent years, U.S.-based food companies are inking partnership deals and collaborations with Japanese breweries and chefs. Furthermore, there are tasting events in new markets. Some of the promising players in the Japanese sake market have intensified their efforts toward this.

Global Japanese Sake Market: Regional Assessment

Japan undoubtedly is the major market among all key geographies. The country has been a hotbed of opportunities for breweries capitalizing on the cultural connect that various verities of sake seem to promote. The region has seen a plethora of consumer habits picking up, including the ways of Japanese sake tasting in vogue.  Connoisseurs are particularly interested in their own way of consuming Japanese sake, bolstering its sales. The wide variety of production being imported to other countries of Asia Pacific is making them open to new revenue streams. The popularity of the Japanese sake has nudged indigenous makers to promote their products in international events and trade shows, particularly the U.S. which is considered as a potentially lucrative market.   

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.