Internet Protocol Television (IPTV) Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Internet Protocol Television (IPTV) Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : October, 2020 | Technology & Media | PPT format

Report Digest


Global Internet Protocol Television (IPTV) Market: Snapshot

Internet protocol television is considered as an effective technology that offers several television services through a packet-switched network although remaining within a large number of internet protocol suites. With the tremendous rise in the online traffic, the need for internet protocol television is expected to rise substantially, thus encouraging the overall development of the internet protocol television market. Moreover, the growth in the internet video advertising is expected to accelerate the growth of the global internet protocol television market over the next few years.

Furthermore, the emergence of new technology and advanced products are estimated to generate promising growth opportunities for the leading players operating in the internet protocol television market in the near future. The lack of verification of effective locations for servers and the lack of proper accounting are estimated to curtail the growth of the market in the coming years. In addition, the rising need to meet the customer preference is considered to act as a major barrier for the development of the market.

Nonetheless, the growing need of consumers for high-quality and reliable online experience is likely to offer growth opportunities in the near future. Moreover, the rise in the use of internet and the advent of mobile CDN is estimated to accelerate the market’s growth in the near future. The developed economies across the globe are expected to offer lucrative benefits for the market players, whereas the rising population in developing economies is likely to fuel the development of the global internet protocol television market over the next few years.

Global Internet Protocol Television (IPTV) Market: Overview

IPTV stands for Internet protocol television, a technology that delivers television services over a packet-switched network while remaining within the Internet protocol suites. With IPTV, smaller batches of media can now be streamed directly on customer’s devices in smaller batches. As per the International Telecommunication Union, IPTV functions over an IP-based network that enable high level of security, quality of service, reliability, and interactivity. With the widespread outreach of the Internet and direct to home (DTH) services, and technological advancements in interactive television, the global market for IPTV is projected for a robust growth rate during the forecast period of 2017 to 2025.

Broadly, there are three types of services offered by IPTV: live television, time-shifted television, and video on-demand (VOD). Live television is streaming of current events broadcast on television while time shifted services allows used to replay the content after delays. VOD refers to services wherein customers select a video of choice from a catalog of videos offered by the service providers. Major components involved to deliver IPTV services include TV head-end, interactive portal, VOD platform, home gateway, delivery network, and set-top box. The two basic types of architectures used for delivering IPTV are distributed architecture and centralized architecture. IPTV is implemented using several protocols such as H.263 for video compression, modified discrete cosine transform (MDCT) for audio compression, and Real-time Protocol (RTP) for live streaming and VOD.

Global IPTV Market: Trends and Prospects

DTH services have gain immense popularity in the recent past, which is clearly reflecting on increased demand for VOD services. Additionally, IPTV offer value added services such as e-mail, voicemail and others, which is further fueling the market. Moreover, several telecommunication services have entered the IPTV market recently, including Verizon, Vodafone, and British Telecom. These new entrants with strong financial background are expected to escalate the level of competition, which will eventually lead to reduced cost to the consumers and thereby increase the demand in the global IPTV market. However, for the proper functioning of IPTV, minimum bandwidth required is around 10 mbps of high speed Internet connectivity, which is not available all across the globe. This is the solitary restraint over the growth rate of the global IPTV market, although the effect of this factor is expected to reduce over the duration of forecast period as several next-generation spectrums are being launched by several governments.

Global Internet Protocol Television (IPTV) Market: Segment Analysis

IPTV market can be segmented on the basis of end-users and geography. Corporate consumers and individual consumers comprise end-users. Currently, corporate consumers serve the maximum demand but, with improving network infrastructure, the segment of individual consumers will also escalate significantly during the forecast period. Geographically, the report studies the lucrativeness of the regional markets of North America, Europe, Asia Pacific, and rest of the world. Though the developed countries in North America and Europe are currently serving the maximum demand, vast population base in Asia Pacific is expected to surge ahead in terms of demand towards the end of the forecast period.

AT&T, Cablevision, China Telecom, Comcast, Bharti Airtel Limited, Reliance Communications Limited, Bharat Sanchar Nigam Limited, British Telecom, Deutsche Telecom, Etisalat, France Telecom, Telecom Malaysia, NTT DOCOMO, Telenor, Verizon, and Vodafone are some of the key players currently operational in global IPTV market.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?