Herbal Medicine Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2029

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Herbal Medicine Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2029

Status : July, 2020 | Food and Beverages | PPT format

Report Digest

Global Herbal Medicine Market: Overview

An herb is mainly a plant or a part of a plant that is utilized for its therapeutic properties, flavor, and scent. Herbal medicines are usually considered a form if dietary supplement. These medicines are sold as fresh or dried plants, extracts, teas, powders, capsules, and tablets. People are increasingly making use of herbal medicines in an effort to improve and maintain their health, which is likely to boost the global herbal medicine market in near future.

Many people are of opinion that products labeled "natural" are good for them and always safe. Many conventional drugs are made from various plant sources. Almost a century ago, most of the effective drugs were plant-based.

The global herbal medicine market has been segmented based on category, type, form, source, distribution channel, and region. The main objective of providing such a comprehensive report is to provide a deep insight into the market.

Global Herbal Medicine Market: Notable Developments

The global Herbal Medicine market has come across quite a few developments in the last few years. One such development of the market is mentioned below:

  • In December 2017, India-based Himalaya Global Holdings Ltd. introduced a new herbal medicine , Oro-T. This novel medicine is an advanced mouth rinse containing turmeric powder for people suffering from cancer. It has been a first-of-its-kind product with curative and preventive characteristics for oral mucositis. This disease generally occurs in cancer patients who are undergoing radiotherapy and chemotherapy.

Some of the key market players of the global herbal medicine market are

  • Himalaya Global Holdings Ltd
  • ZeinPharma Germany GmbH
  • Hishimo Pharmaceuticals Pvt. Ltd
  • Venus Pharma GmbH
  • Arizona Natural Products
  • Beovita Vital GmbH
  • Dr. Willmar Schwabe India Pvt. Ltd

Global Herbal Medicine Market: Growth Drivers

Integration of New Technologies into the Field of Herbal Medicine to Drive Demand

Various plants or parts of plants such as bark, oil, flowers, seeds, leaves, and roots are utilized in the making of herbal medicines. Herbal medicines are being used since centuries for the treatment of several diseases. With the integration of various new methods and technologies, herbal medicines can now be found in various conventional forms such as capsules, syrups, powders and others. With the availability of herbal medicines in such conventional forms, the global herbal medicine market is predicted to witness considerable growth in the years to come.

Owing to fewer side effects, there has been growing preference for traditional and natural medicines by consumer across the globe, which is likely to support growth of the global herbal medicine market over the assessment tenure.

In addition to that, augmented funding for research and development activities on herbal medicines is predicted to intensify the demand for it. Besides, emergence of new scope of application for herbal medicines is likely to bolster growth of the global herbal medicine market in the years to come.  

Many conventional and effective drugs have their roots in plant sources. Examples of such plant-based conventional drugs are digoxin (made from goxglove), aspirin (contain extracts of willow bark), and morphine (made from opium poppy).

Global Herbal Medicine Market: Regional Outlook

In the global herbal medicine market, Europe is predicted to come up as one of the leading regions. Such regional dominance of Europe lies in the extensive research and development activities for herbal medicines and growing popularity for these medicines in the region.

Asia-Pacific is forecasted to emerge as another important regional market over the timeline of assessment. Presence of several herbal medicine-based pharmaceutical companies together with rising preference of these medicines is expected to propel growth of the herbal medicine market in Asia Pacific.

The global herbal medicine market is segmented as:


  • Herbal Pharmaceuticals
  • Herbal Functional Foods
  • Herbal Beauty Products
  • Herbal Dietary Supplements


  • Marrubium Vulgare
  • Vaccinium Macrocarpon
  • Echinacea, Curcuma Longa
  • Camellia Sinensis
  • Actaea Racemose
  • Aloe Vera
  • Zingiber Officinale
  • Cocos Nucifera
  • Cinnamomum Spp
  • Allium Sativum


  • Extracts
  • Powders
  • Capsules and Tablets
  • Syrups


  • Leaves
  • Root and Barks
  • Whole Plants
  • Fruits

Distribution Channel

  • Hospital and Retail Pharmacies
  • E-Commerce

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.