Guarana Market: Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2019 - 2029

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Guarana Market: Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2019 - 2029

Status : August, 2020 | Food and Beverages | PPT format

Report Digest


Global Guarana Market: Overview

The global market for guarana is growing at a sturdy rate and the trend will continue into the period 2019 to 2029 where a large number of growth opportunities would arise as a result of a steady CAGR. Some of the reasons that are contributing massively to growth in the market are the growing awareness regarding the many health benefits of guarana and its use as treatment for obesity. Additionally, the use in dietary supplements is majorly fuelling growth in the market, driving it on to a sturdy growth curve over the stated forecast period. A number of pharmaceutical companies are also dabbling with the product.

Global Guarana Market: Notable Developments

The global guarana market is witnessing multiple developments that can be considered notable. These are massively shaping the competitive landscape. Some of these are outlined below. More detailed glimpse can be had in the upcoming report on the market.

2017: Guarana soda Fanta was launched in the year by Coca Cola Company Brazil. It was launched as a healthier alternative to the aerated drinks. This was a notable move made by the company owing to strong popularity of Fanta in the country. The company therefore directly tapped into the spot where the highest potential accumulated.

2017: Brain Fud was launched in the year as smart energy drink. The caffeine in it was derived from guarana. The product not only helped the company diversify product portfolio but also to expand operations across more regions of the world.

Top players operating in the fragmented landscape of global guarana market are:

  • Ambev
  • AR De Sousa Ribeiro
  • Duas Rodas Industrial
  • Herboflora
  • Iris Trade Inc.
  • Natural Amazon Herbs Produaco De Extratos Ltd
  • Nutra Green Biotechnology Co., Ltd
  • The Green Labs LLC
  • Prover Basil
  • Vitaspice

Global Guarana Market:  Key trends and driver

The global guarana market is on an upward growth curve owing to various trends and drivers, prominent among which are spelled out below.

  • A large number of women are in the workforce now and this is leading to increase in disposable income. People are ready to shell out extra for premium products. Besides, as more and more people gather awareness regarding need for incorporating healthful food and beverages choices, demand for functional products increases, paving way for growth in the global guarana market.
  • Obesity is a major health challenge that the world faces. This is leading to more demand for products made from guarana. Market players are seeing growing demand arising for use of these products in dietary supplements.  Pharmaceuticals are also using these in a major way.

Global Guarana Market:  Regional Analysis

One of the biggest contributors of growth in the market, region-wise, would be North America. Reasons that can be attributed to this dominance in the global market are growing demand for these seeds for pharmaceutical industry. Additionally, obesity is a major challenge that is faced by the region due to unhealthy lifestyle choices. This is also paving way for higher demand of guarana based products. Besides, it is vastly used in dietary supplements as awareness regarding their health benefits increases. For similar reasons, Europe would also hold a significant share of the market. Germany, France, and the United Kingdom will be at the forefront of growth.

Market Segmentation:

By Form

  • Liquid
  • Powder

By Application

  • Food & Beverages
  • Cosmetics
  • Pharmaceutical

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.