Game Consoles Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Game Consoles Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : March, 2020 | Technology & Media | PPT format

Report Digest


The demand for game consoles is likely to grow by leaps and bounds in the future alongside rising proclivity for recreation. Moreover, the growing demand can also be attributed to influx of advanced and new game consoles offering audio-visual experiences, which is a key aspect attracting investments. Developers are offering game consoles with additional features and modalities for gaming enthusiasts, who seek beyond conventional features and seek for new ones.

Persistent innovations and developments in multiple products is likely to bolster adoption of game consoles in the future. Rising availability of game consoles offering rich audio quality with multi-dimensional video features is gaining high traction among customers for enhanced experiences. Moreover, game consoles having wireless interface and supporting external hard disks is also gaining traction among customers.

Game Consoles Market- Notable Highlights

Leading industry players featured in the game consoles market report include Sony Corporation, Nintendo, Hyperkin, Inc., NVIDIA Corporation, and Microsoft Corporation.

  • Nintendo Co. is planning to release a brand new version of its switch videogame console in 2019. Nintendo is coordinating with its game developers as well as suppliers vis-à-vis plans of miniaturizing the console and cutting down on multiple features to reduce prices. This is a part of the company’s strategy to become cost-competitive and tap into new customer segments.
  • In 2018, Microsoft launched a two year Xbox subscription plan that allows the gamers to pay for a console as well as two online streaming services with just one monthly fee, rather than purchasing hardware upfront. This was part of the company’s strategy to boost customer retention and repeat sales.

Demand for Game Consoles with Multi-Utility Features Gains Momentum

Surging popularity of multifunctional game consoles remains one of the pervasive trends in the game consoles market. Multifarious benefits associated with multifunctional game consoles, including video download feature, internet access, playing music while playing games, is likely to create favorable circumstances for adoption of multifunctional game consoles in the forthcoming years.

Multifunctional game consoles are witnessing excessive demand on account of rising preference for gaming enriched with entertainment, which has become increasingly popular among gamers.

Easy Access and Availability of Online Games to Inhibit Demand

High prices associated with game consoles in terms of purchasing cost and cost of disks might arrest long-term adoption of the same. With increasing permeation of smart phones & tables and overarching trend of online gaming, sales of game consoles might witness considerable hurdles. In addition, customer preferences in terms of convenience and affordability favors online gaming, which is a key factor likely to deter growth of game consoles market.

Another key challenge for game console developers is to maintain the right balance in terms of both price and quality, which can result in considerable losses for the manufactures vis-à-vis profitability. Drastic customer shift from hardware to software might pose major challenges for the developers of game consoles in the upcoming years.

Graphics- A Key Factor Influencing Customer Purchase Decisions 

The quality of graphics in case of game consoles continues to be a key aspect responsible for influencing purchase decisions of customers in the game console market. Graphics has remained a chief focus of customers in order to have one-of-a-kind experience while playing using game consoles. Avid gamers will continue to show marked preferences for game consoles offering the best graphics, encouraging manufacturers to invest in rich graphics.

Graphics are long famed for the deep-rooted influences they have on customers’ mindset and potential customers seek the best possible graphics quality from the game consoles they purchase, above all other factors of consideration. This, in turn, is encouraging market players to invest in high-end graphics for retaining long-term customer retention and repeat sales.

Game Consoles Market Segmentation

By Type

  • Home Console
  • Handheld Game Console

By Age Group

  • 0-22 Years
  • 23-32 Years
  • Above 33 Years

By Product

  • PlayStation
  • XBox
  • Wii
  • Others

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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