Fusion Beverages Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

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Fusion Beverages Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

Status : November, 2021 | Food and Beverages

Report Digest


Global Fusion Beverages Market: Overview 

In this day and age, eating and drinking out is a lifestyle. But, there is a shift within this shift – people are looking for wholesome options in both packaged food as well as options in restaurant menus. And, this shift is based on consumer’s focus on wellness. 

Therefore, fusion drinks, that combine health with taste, will see a jump in demand in the forecast period of 2018-2018. The market would see a notable growth, increasing market value by a decent amount. 

With fusion drinks market players jumping in the fray to make the most of the said shift, competition in this vertical is set to rise. 

Global Fusion Beverages Market: Notable Development 

The global fusion beverages market has product development at the heart of it. Some of the developments in tune with it are stated below. 

2018 – ZICO Beverages launched COCO-LIXIRS to tap into the growth opportunity created by an increased demand of coconut water.  The organic, cold-pressed juice along with organic coconut water is a classic example of product innovation to suit consumers’ dynamic demand. 

2019 – Coca Cola identified the demand for multisensory experience from beverages and created ‘Coca Cola Plus Coffee beverage’. It was a first of its kind coffee drink that has subtle tones of caramel. The move highlights the need for players to be on their toes to pick up and build on any change in taste and preference of consumers. 

The global fusion beverages market is slightly fragmented. Ley players include Coca Cola, PepsiCo, Campbell, Danone, etc. 

Global Fusion Beverages Market: Key Trends and Drivers 

  • Much attention is being allocated to product packaging. The main focus is to combine function and form with design. Marketing teams have their energies directed at understanding colours, fonts and characters that would grab attention of the target audience. Besides, since convenience is the philosophy that most people today are following religiously, easy tear and pouch packaging are making headway in the market. Also, as consumers are more aware of what they are taking in, clean labels with clear information are becoming a priority. To top it all, packaging has become a storyboard where company’s values are spelled out in a catchy manner as this is proving an effective tool to capture loyalty. 
  • Personalisation is the word millennials swear by. And, therefore development of drinks with a tinge of the personal factor is quickly catching on. The clamour for tailor made experiences is the perfect antidote for one size fits all approach that the new Gen absolutely despises. The differences are therefore called on in the form of customised nutrition variants, flavours, history behind ingredients and even social factors like whether or not the growers of a particular ingredient got his fair share of the profit. 

Global Fusion Beverages Market: Regional Analysis 

North America will be a leading region owing to hectic lifestyle, good levels of disposable income and presence of some of the biggest players in the market. 

One of the most noteworthy regions in the global fusion beverages market will be Asia with its millennials opening floodgates to demand. Particularly, an increase in the demand for drinks with natural ingredients is predicted in India, China and Japan. A well-known UK-based beverage company by the name of DRGN is already eyeing the market. It has launched drinks that use east Asian ingredients and fused it with western science.

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5-Point Growth Formula

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The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?