Fusion Beverages Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

  • Single User License $3500

Fusion Beverages Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

Status : September, 2020 | Food and Beverages | PPT format

Report Digest


Global Fusion Beverages Market: Overview 

In this day and age, eating and drinking out is a lifestyle. But, there is a shift within this shift – people are looking for wholesome options in both packaged food as well as options in restaurant menus. And, this shift is based on consumer’s focus on wellness. 

Therefore, fusion drinks, that combine health with taste, will see a jump in demand in the forecast period of 2018-2018. The market would see a notable growth, increasing market value by a decent amount. 

With fusion drinks market players jumping in the fray to make the most of the said shift, competition in this vertical is set to rise. 

Global Fusion Beverages Market: Notable Development 

The global fusion beverages market has product development at the heart of it. Some of the developments in tune with it are stated below. 

2018 – ZICO Beverages launched COCO-LIXIRS to tap into the growth opportunity created by an increased demand of coconut water.  The organic, cold-pressed juice along with organic coconut water is a classic example of product innovation to suit consumers’ dynamic demand. 

2019 – Coca Cola identified the demand for multisensory experience from beverages and created ‘Coca Cola Plus Coffee beverage’. It was a first of its kind coffee drink that has subtle tones of caramel. The move highlights the need for players to be on their toes to pick up and build on any change in taste and preference of consumers. 

The global fusion beverages market is slightly fragmented. Ley players include Coca Cola, PepsiCo, Campbell, Danone, etc. 

Global Fusion Beverages Market: Key Trends and Drivers 

  • Much attention is being allocated to product packaging. The main focus is to combine function and form with design. Marketing teams have their energies directed at understanding colours, fonts and characters that would grab attention of the target audience. Besides, since convenience is the philosophy that most people today are following religiously, easy tear and pouch packaging are making headway in the market. Also, as consumers are more aware of what they are taking in, clean labels with clear information are becoming a priority. To top it all, packaging has become a storyboard where company’s values are spelled out in a catchy manner as this is proving an effective tool to capture loyalty. 
  • Personalisation is the word millennials swear by. And, therefore development of drinks with a tinge of the personal factor is quickly catching on. The clamour for tailor made experiences is the perfect antidote for one size fits all approach that the new Gen absolutely despises. The differences are therefore called on in the form of customised nutrition variants, flavours, history behind ingredients and even social factors like whether or not the growers of a particular ingredient got his fair share of the profit. 

Global Fusion Beverages Market: Regional Analysis 

North America will be a leading region owing to hectic lifestyle, good levels of disposable income and presence of some of the biggest players in the market. 

One of the most noteworthy regions in the global fusion beverages market will be Asia with its millennials opening floodgates to demand. Particularly, an increase in the demand for drinks with natural ingredients is predicted in India, China and Japan. A well-known UK-based beverage company by the name of DRGN is already eyeing the market. It has launched drinks that use east Asian ingredients and fused it with western science.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?