Functional Water Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2019 - 2029

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Functional Water Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2019 - 2029

Status : September, 2020 | Food and Beverages | PPT format

Report Digest


Global Functional Water Market: Overview

Functional water is simple plain H2O that comes with added special ingredients, such as antioxidants, vitamins, and herbs to offer additional health-related benefits. In addition, raw fruits and vegetable are also added to the water to enhance its value as a health drink. The promise of additional health benefits is estimated to bolster growth of the global functional water market in the forthcoming years.

Functional water is not an alcoholic drink and the nature of the beverage can be changed with the addition of other ingredients. Functional water comes with additives and these additives are also known as aquaceutical. 

The rise in the demand for fortified beverages is ascribed to the addition of various essential ingredients, such as mineral, vitamins, amino acids, and protein. Introduction of innovative and new types and brands of functional water by the vendors involved with the making modified blends of minerals and protein is estimated to boost the growth of the global functional water market in the coming years.

Product type, distribution channel and region are the three important parameters based on which the global Functional Water market has been categorized.

Global Functional Water Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global functional water market is mentioned below:

  • In October 2018, Coco Cola, a leading premium water brand in the world, introduced two new products, namely smartwater alkaline and smartwater antioxidant to it portfolio of functional water.

Some of the prominent organizations in the global functional water market include the below-mentioned:

  • Triamino Brands LLC
  • Vichy Catalan Corporation
  • Vitamin Well AB
  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Keurig Dr Pepper, Inc

Global Functional Water Market: Key Trends

The global functional water market is characterized by the presence of the following restraints, drivers, and opportunities.

Increased Health Consciousness to Contribute toward Increased Sales of Functional Water

The one of the factors responsible for the growth of global functional water market is the maturity of the market for soft drinks across the globe. Increasing preference for healthy, nutritional drinks is further anticipated to open up the scope for the market in the years to come. Functional water also come with additional oxygen and nutrients is likely to help the product gather traction amongst the health conscious people. Many of the manufacturers are not only adding extra health benefits but are also offering skin benefits, which is likely to support growth of the global functional water market over the period of assessment.

There has been a rise in the incidences of diabetes and obesity across the globe, particularly in the United Kingdom, Unites States, Australia, India, and China. Augmented prevalence of obesity and diabetes is likely to move the focus from carbonated drinks to functional water, there driving the demand for the product.

Global Functional Water Market: Geographical Analysis

Europe, Asia Pacific, Middle East and Africa, North America, and Latin America are the geographies that are analyzed. Of these, the market in Europe is anticipated to dominate the global functional water market, thanks to the prevalence of high level of health consciousness. Furthermore, high disposable income of the people in the region is another growth factor of the functional water market in Europe.

The global functional water market is segmented as:

Product Type

  • Vitamin
  • Protein

Distribution Channel

  • Supermarket/ Hypermarket
  • Specialty Store
  • Online Store

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.