Functional Water Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2019 - 2029

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Functional Water Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2019 - 2029

Status : November, 2020 | Food and Beverages | PPT format

Report Digest


Global Functional Water Market: Overview

Functional water is simple plain H2O that comes with added special ingredients, such as antioxidants, vitamins, and herbs to offer additional health-related benefits. In addition, raw fruits and vegetable are also added to the water to enhance its value as a health drink. The promise of additional health benefits is estimated to bolster growth of the global functional water market in the forthcoming years.

Functional water is not an alcoholic drink and the nature of the beverage can be changed with the addition of other ingredients. Functional water comes with additives and these additives are also known as aquaceutical. 

The rise in the demand for fortified beverages is ascribed to the addition of various essential ingredients, such as mineral, vitamins, amino acids, and protein. Introduction of innovative and new types and brands of functional water by the vendors involved with the making modified blends of minerals and protein is estimated to boost the growth of the global functional water market in the coming years.

Product type, distribution channel and region are the three important parameters based on which the global Functional Water market has been categorized.

Global Functional Water Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global functional water market is mentioned below:

  • In October 2018, Coco Cola, a leading premium water brand in the world, introduced two new products, namely smartwater alkaline and smartwater antioxidant to it portfolio of functional water.

Some of the prominent organizations in the global functional water market include the below-mentioned:

  • Triamino Brands LLC
  • Vichy Catalan Corporation
  • Vitamin Well AB
  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Keurig Dr Pepper, Inc

Global Functional Water Market: Key Trends

The global functional water market is characterized by the presence of the following restraints, drivers, and opportunities.

Increased Health Consciousness to Contribute toward Increased Sales of Functional Water

The one of the factors responsible for the growth of global functional water market is the maturity of the market for soft drinks across the globe. Increasing preference for healthy, nutritional drinks is further anticipated to open up the scope for the market in the years to come. Functional water also come with additional oxygen and nutrients is likely to help the product gather traction amongst the health conscious people. Many of the manufacturers are not only adding extra health benefits but are also offering skin benefits, which is likely to support growth of the global functional water market over the period of assessment.

There has been a rise in the incidences of diabetes and obesity across the globe, particularly in the United Kingdom, Unites States, Australia, India, and China. Augmented prevalence of obesity and diabetes is likely to move the focus from carbonated drinks to functional water, there driving the demand for the product.

Global Functional Water Market: Geographical Analysis

Europe, Asia Pacific, Middle East and Africa, North America, and Latin America are the geographies that are analyzed. Of these, the market in Europe is anticipated to dominate the global functional water market, thanks to the prevalence of high level of health consciousness. Furthermore, high disposable income of the people in the region is another growth factor of the functional water market in Europe.

The global functional water market is segmented as:

Product Type

  • Vitamin
  • Protein

Distribution Channel

  • Supermarket/ Hypermarket
  • Specialty Store
  • Online Store

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?