Fruit Beer Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Fruit Beer Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : December, 2022 | Food and Beverages

Report Digest

Global Fruit Beer Market: Snapshot

Increasing demand for products in the global fruit beer market can be attributed to rising consumption of fruit beer by teenager population across the world as well as increase in the disposable income. Rising adoption of western culture as well as increase in the number of various bars and restaurants is also expected to aid in the expansion of the global fruit beer market in coming years. Furthermore, rising consumer consciousness pertaining to long term ill effects of consuming alcoholic beverages as well as consumer preferences for avoiding drowsiness and headaches is also expected to bolster the demand in the global fruit beer market in coming years.

Products in the global fruit beer market can be manufactured using a variety of different fruits and are available in various flavors, including but not limited to, peach, cherry, apple, grapefruit, strawberry, raspberry, apricot, blueberry, and blackberry, among others. Rising number of micro as well as craft breweries operating around the world is also motivating the sales in the global fruit beer market. Players and manufacturers in the global fruit beer market are developing new products that feature new flavors and different ingredients to attract a larger base of consumers across the world.

Certain products in the global fruit beer market contain very low or no alcohol content. This makes their consumption relatively healthy for the consumer. These low alcohol products in the global fruit beer market do not harm the liver nor do they cause alcohol poisoning. This trend is anticipated to attract more consumers to avail products from the global fruit beer market in coming years. Players and manufacturers in the global fruit beer market are also expanding their sales and distribution channels and adopting online sales channels to market their products to a massive consumer base.

Global Fruit Beer Market: Overview 

Fruit beer is term that is given to the various beers made from fruits. In any form, stout, large, or pint, fruit beers have fruit as added flavoring agent or adjunct. The fruit beer was first manufactured in Belgium and now is available in various region across the globe. Owing to the rising popularity of these products, the global fruit beer market is expected to experience a remarkable growth during the forecast period from 2018 to 2028. The growth of the global fruit beer market is also attributed to factors such as low alcoholic volumes, fruity aroma, and better taste. The consumption of low alcohol fruit beer does not cause harm to the kidneys and liver and does not lead to intoxication. These health benefits of low-alcohol content fruit beer will further increase its demand among consumers. 

A recent report by TMR Research provides an in-depth analysis of the global fruit beer market. The report offers a detailed evaluation of various facets of the market. The report also encapsulates the analysis of key drivers, notable developments, business opportunities, and key players of the global fruit beer market. 

Global Fruit Beer Market: Notable Developments 

  • Saint Louis Brewery of U.S. brought new fruity alternatives to conventional winter brews in October 2018 under the banner of Merry Berry Ale. The new drinks pours red and are available in flavors such as raspberry, blueberry, and blackberry, with the touch of lemon and vanilla. 
  • A chain of handicraft beers, Rogue Ales and Spirits introduced its new product named as Counter Currant in October 2018. It is a ground to glass beer which is inspired by black currants that are grown at the Rogue Farms at Independence, Oregon. 

Some of the most prominent competitors operating in the competitive landscape of global fruit beer market include –

  • Brewery Ommegang
  • Joseph James Brewing Company
  • Magic Hat Brewing Company
  • Lost Coast Brewery
  • New Belgium Brewing Company

These players are proactively adopting strategies such as mergers, partnerships, and collaborations in order to expand their business in various regions across the globe. Some of the prominent players of global fruit beer market are also acquiring other small and medium scale businesses in order to cater the growing demand of fruit beers across the globe. Such a contribution by the players is expected to accelerate the growth of global fruit beer market in the forecast period. 

Global Fruit Beer Market: Key Drivers 

Rising preference of refreshing fruit beers among the female population is one of the key parameters promoting the growth of global fruit beer market. The fruit beer has the perfect balance between traditional malt beer and fruit sweetness. This gives a unique punch of taste to beer lovers. This unique taste and its growing popularity among various beer lovers is one of the prominent growth factor of global fruit beer market. 

The market is majorly being driven by rising disposable incomes in burgeoning global population. Moreover, an increasing number of restaurants, and vast acceptance of western culture too is promoting demand of fruit beers. Lastly, relaxation in various government policies regarding sale of non-alcoholic beverages is also predicted to help the global fruit beer market to grow during the forecast period. The global fruit beer market’s expansion is also attributed to the growth of working employment class in different countries. 

Global Fruit Beer Market: Regional Dominance                     

The fruit beer market shall experience maximum growth in the European region in the forecast period. The growth of the region is attributed to the growing surge, production and consumption of the fruit beer in the region. Also, factors such as high per capita income and increasing health-centric population along with heavy influence of media industry shall influence the region’s growth in the fruit beer market. 

The global fruit beer market is segmented into: 

  • Distribution channel 
    • Off-trade
    • On-trade

The reports at TMR Research provide qualitative solutions that break the barriers of doubt or uncertainties when the stakeholders plan to expand their growth reach. The researchers compile the necessary information that enlightens the CXOs about the current growth opportunities in a specific market and enables them to make the most of the opportunities.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?