EMEA Free-to-air Service Market: Overview
Free-to-air services imply the provision of audio as well as audio-visual content broadcasted to the masses, that is delivered free of charge through radios and televisions. Free-to-air services are nearly always unencrypted and the content delivered through these services does not impose any special charges or subscription fees. Currently, a lot of free-to-air content can also be accessed through mobile devices such as smartphones and tablets, allowing for a greater scope of growth for the market players. Satellites, cable, and the Internet are the key propagation factors for both audio and audio-visual free-to-air broadcasts, while audio content can also be propagated using radio waves. Specialized formats of transmission are used for mobile TVs, if not regular broadcast methods. The option to download or store data may also be present across these channels, especially over the ones that use the Internet.
EMEA Free-to-air Service Market: Drivers and Restraints
Rising number of FTA channels and the increasing use of smartphones for TV viewing purposes in the EMEA region are some of the major factors driving market growth in the region. The market is also being driven by a growing number of IPTV services in the EMEA regions. Internet protocol television services involve the delivery of content on televisions but through the Internet rather than satellites. A large number of IPTV services are being incorporated into the free-to-air services. Furthermore, the introduction of new FTA channels across the EMEA regions are further bolstering ad revenues for the sector. Additionally, digitization of broadcasting signals is also bolstering market growth.
However, the growth of FTA services is also leading to content piracy and leaks, which may inhibit the overall growth rate of the market over the coming years. Advertising based on user analytics is widely touted as the future of revenue generation in FTA services.
EMEA Free-to-air Service Market: Market Potential
The EMEA free-to-air service market holds massive potential due to various factors, a large number of which can be seen in current market activities. One such activity involves the plans revealed by broadcasters to air the European Championships 2018, to be held in Glasgow. ARD-ZDF and BBC both revealed their plans to the public recently, regarding their large-scale broadcasting for the first athletic event for Europe to hold multiple sports. The European Championship, with its first even taking place one year from now, is expected to be a massive athletic event every four years and is largely supported by most leading free-to-air broadcasters.
EMEA Free-to-air Service Market: Geographical Dynamics
From a geographical perspective, Europe was the leading region in the EMEA free-to-air service market over the recent past, a factor attributed to the early adoption of FTA services on a large scale. It is likely for Europe to retain its leading role in the market over the coming years as well, owing to the heavy demand for FTA services in Germany and other key European nations. Meanwhile, the demand for FTA services continues to rise in other regions, both the Middle East and Africa, owing to swift industrial development and a surging growth of urban population. These regions are also expected to play a strong role in the development of the EMEA free-to-air service market over the coming years.
EMEA Free-to-air Service Market: Competitive Landscape
The largely fragmented competitive landscape of the EMEA free-to-air service market is expected to remain this way due to the favorable scope of entry for newer players into the market. The leading players in the EMEA free-to-air services market in the recent years, have included BT Group Plc., British Broadcasting Corporation, ITV Plc., Deutsche Telekom AG, RTL Group, ProSiebenSat.1 Media SE, Rai Pubblicità, Eutelsat S.A., Sky Plc., and Mediaset SpA.
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