The food and beverages industry has been at the middle of paradigm shifts, increasingly shaped by changing consumer preference in various parts of the world. Demands for nutrient-packed food, ready-to-mix ingredients, and easy-to-carry and storage options have been compelling business propositions. The trajectories in food and beverages markets have been markedly shaped by the application of new processing technologies. Consumer perception on the other hand has also been impacted by the incorporation of new packaging designs by food and beverages producers.
Over the past few years, a number of food and beverages producers have been harnessing the vast potential of biotechnology for production, manufacturing and processing stages. Particularly, the market has seen the advent of new additives and enzyme preparations, helping them produce food products with different flavors and nutrition profile. A variety of new plant-based ingredients are making way to attain ‘superfood’ labels, and are getting adopted in the diets of various populations worldwide. Regulations in several economies have also fueled the popularity of functional food products such as nutraceuticals.
Relentless efforts of food producers in developing and developed countries in improving the quality of processed food products have helped carve out new niches in the food and beverages market. These economies have seen surge in spending on biotechnology to help producers tap into the fast expanding avenue in food biotechnology.
Advances in food packaging exerts no less significant impact on the growth dynamics of the food and beverages markets. In particular, its role in food safety has attracted the attention of food producers and retailers world over. Growing array of new packaging materials have been at the heart of developments in this regard. The implementation of different testing protocols in the food and beverages industry is paving way to substantial revenue streams for food producers in developing and developed regions of the world.