Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : May, 2020 | Healthcare IT | PPT format

Report Digest


Global Fitness App Market: Overview 

The rising number of diseases associated with obesity is a leading cause of the global fitness app market’s growth. Moreover, there is an increase in awareness pertaining to fitness, weight loss, and calorie intake. Consumers are willing to pay hefty sums to stay fit and want to keep a track of their fitness on a daily basis. Changes in lifestyle leading to a rise in the number of obese population have also been instrumental in the marker’s growth.

The rising consciousness regarding health and fitness and the development of advanced fitness apps have prompted the need to conduct a comprehensive analysis on the global fitness app market. The study highlights the key factors shaping the market’s growth throughout the forecast period. It gives a holistic view of the market and states the changes in consumer behavior that may impact the business strategies adopted by the key companies. 

Global Fitness App Market: Notable Developments and Competitive Analysis 

The degree of competition in the global fitness app market is high due to the influx of new players. Leading players functioning in the market are focusing on developing advanced apps and with better user interface. They are also engaging in strategic collaborations and partnerships in order gain a competitive edge over other players in the market. Listed below are a few notable developments in the global fitness app market: 

  • In December 2018, one of the leading European fitness applications company Freeletics received a Series A funding of U.S.$ 45 million. This will help Freelectics grow its base in the U.S. where it has experienced a commendable growth in the past. The company also intends to add a Netfkix-style training platform. 
  • In April 2019, a connected fitness startup Tonal, raised U.S.$ 45 million in a Series C round of fund raising. The company aims at developing personalized fitness concept with on-demand actionable data, video guidance, and real-time feedback. This transaction will help Tonal to make a mark in the connected fitness space. 
  • In April 2019, Google launched its fitness tracking app, Google Fit on iOS platform. This move helped Google to gain access to a larger pool of customer and also create a presence in the market regarding the Google Fit app. 

Prominent companies operating in the global fitness app market include:

  • Adidas
  • Fitbit, Inc
  • Appster
  • Azumio, Inc.
  • FitnessKeeper
  • MyFitnessPal Inc.
  • Nike 

Global Fitness App Market: Key Drivers and Restraints

Rising demand for portable health tracking system is the leading contributor to the global fitness app market’s growth during the forecast period. Consumers are looking for fitness solutions that can help them keep a track of their health on the go. The emergence wearable technology for fitness and the development of connected app has further strengthened the global fitness app market’s growth. Further, rising investments in the fitness industry and the development of AI-based solutions has provided momentum to the market’s growth.

Global Fitness App Market: Regional Analysis 

On the regional spectrum, North America is expected to dominate the global fitness app market. This is mainly because of the rising awareness regarding fitness and the growing number of obese population in the country. The market in this region is also driven by rising number of partnerships leading to the development of new and advanced fitness apps. Asia Pacific is also expected to grow substantially during the forecast period due to growing popularity of digital health solutions. 

The global fitness app market is segmented based on: 

  • Type Outlook 
    • Exercise & Weight Loss
    • Diet & Nutrition
    • Activity Tracking 
  • Platform Outlook 
    • Android
    • iOS
    • Others 
  • Device Outlook 
    • Smartphones
    • Tablets
    • Wearable Devices 

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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