Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : October, 2020 | Healthcare IT | PPT format

Report Digest


Global Fitness App Market: Overview 

The rising number of diseases associated with obesity is a leading cause of the global fitness app market’s growth. Moreover, there is an increase in awareness pertaining to fitness, weight loss, and calorie intake. Consumers are willing to pay hefty sums to stay fit and want to keep a track of their fitness on a daily basis. Changes in lifestyle leading to a rise in the number of obese population have also been instrumental in the marker’s growth.

The rising consciousness regarding health and fitness and the development of advanced fitness apps have prompted the need to conduct a comprehensive analysis on the global fitness app market. The study highlights the key factors shaping the market’s growth throughout the forecast period. It gives a holistic view of the market and states the changes in consumer behavior that may impact the business strategies adopted by the key companies. 

Global Fitness App Market: Notable Developments and Competitive Analysis 

The degree of competition in the global fitness app market is high due to the influx of new players. Leading players functioning in the market are focusing on developing advanced apps and with better user interface. They are also engaging in strategic collaborations and partnerships in order gain a competitive edge over other players in the market. Listed below are a few notable developments in the global fitness app market: 

  • In December 2018, one of the leading European fitness applications company Freeletics received a Series A funding of U.S.$ 45 million. This will help Freelectics grow its base in the U.S. where it has experienced a commendable growth in the past. The company also intends to add a Netfkix-style training platform. 
  • In April 2019, a connected fitness startup Tonal, raised U.S.$ 45 million in a Series C round of fund raising. The company aims at developing personalized fitness concept with on-demand actionable data, video guidance, and real-time feedback. This transaction will help Tonal to make a mark in the connected fitness space. 
  • In April 2019, Google launched its fitness tracking app, Google Fit on iOS platform. This move helped Google to gain access to a larger pool of customer and also create a presence in the market regarding the Google Fit app. 

Prominent companies operating in the global fitness app market include:

  • Adidas
  • Fitbit, Inc
  • Appster
  • Azumio, Inc.
  • FitnessKeeper
  • MyFitnessPal Inc.
  • Nike 

Global Fitness App Market: Key Drivers and Restraints

Rising demand for portable health tracking system is the leading contributor to the global fitness app market’s growth during the forecast period. Consumers are looking for fitness solutions that can help them keep a track of their health on the go. The emergence wearable technology for fitness and the development of connected app has further strengthened the global fitness app market’s growth. Further, rising investments in the fitness industry and the development of AI-based solutions has provided momentum to the market’s growth.

Global Fitness App Market: Regional Analysis 

On the regional spectrum, North America is expected to dominate the global fitness app market. This is mainly because of the rising awareness regarding fitness and the growing number of obese population in the country. The market in this region is also driven by rising number of partnerships leading to the development of new and advanced fitness apps. Asia Pacific is also expected to grow substantially during the forecast period due to growing popularity of digital health solutions. 

The global fitness app market is segmented based on: 

  • Type Outlook 
    • Exercise & Weight Loss
    • Diet & Nutrition
    • Activity Tracking 
  • Platform Outlook 
    • Android
    • iOS
    • Others 
  • Device Outlook 
    • Smartphones
    • Tablets
    • Wearable Devices 

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?