Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : December, 2019 | Healthcare IT | PPT format

Report Digest


Global Fitness App Market: Overview 

The rising number of diseases associated with obesity is a leading cause of the global fitness app market’s growth. Moreover, there is an increase in awareness pertaining to fitness, weight loss, and calorie intake. Consumers are willing to pay hefty sums to stay fit and want to keep a track of their fitness on a daily basis. Changes in lifestyle leading to a rise in the number of obese population have also been instrumental in the marker’s growth.

The rising consciousness regarding health and fitness and the development of advanced fitness apps have prompted the need to conduct a comprehensive analysis on the global fitness app market. The study highlights the key factors shaping the market’s growth throughout the forecast period. It gives a holistic view of the market and states the changes in consumer behavior that may impact the business strategies adopted by the key companies. 

Global Fitness App Market: Notable Developments and Competitive Analysis 

The degree of competition in the global fitness app market is high due to the influx of new players. Leading players functioning in the market are focusing on developing advanced apps and with better user interface. They are also engaging in strategic collaborations and partnerships in order gain a competitive edge over other players in the market. Listed below are a few notable developments in the global fitness app market: 

  • In December 2018, one of the leading European fitness applications company Freeletics received a Series A funding of U.S.$ 45 million. This will help Freelectics grow its base in the U.S. where it has experienced a commendable growth in the past. The company also intends to add a Netfkix-style training platform. 
  • In April 2019, a connected fitness startup Tonal, raised U.S.$ 45 million in a Series C round of fund raising. The company aims at developing personalized fitness concept with on-demand actionable data, video guidance, and real-time feedback. This transaction will help Tonal to make a mark in the connected fitness space. 
  • In April 2019, Google launched its fitness tracking app, Google Fit on iOS platform. This move helped Google to gain access to a larger pool of customer and also create a presence in the market regarding the Google Fit app. 

Prominent companies operating in the global fitness app market include:

  • Adidas
  • Fitbit, Inc
  • Appster
  • Azumio, Inc.
  • FitnessKeeper
  • MyFitnessPal Inc.
  • Nike 

Global Fitness App Market: Key Drivers and Restraints

Rising demand for portable health tracking system is the leading contributor to the global fitness app market’s growth during the forecast period. Consumers are looking for fitness solutions that can help them keep a track of their health on the go. The emergence wearable technology for fitness and the development of connected app has further strengthened the global fitness app market’s growth. Further, rising investments in the fitness industry and the development of AI-based solutions has provided momentum to the market’s growth.

Global Fitness App Market: Regional Analysis 

On the regional spectrum, North America is expected to dominate the global fitness app market. This is mainly because of the rising awareness regarding fitness and the growing number of obese population in the country. The market in this region is also driven by rising number of partnerships leading to the development of new and advanced fitness apps. Asia Pacific is also expected to grow substantially during the forecast period due to growing popularity of digital health solutions. 

The global fitness app market is segmented based on: 

  • Type Outlook 
    • Exercise & Weight Loss
    • Diet & Nutrition
    • Activity Tracking 
  • Platform Outlook 
    • Android
    • iOS
    • Others 
  • Device Outlook 
    • Smartphones
    • Tablets
    • Wearable Devices 

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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