Energy Drinks Market - Global Industry Analysis, Size, Trends, Growth, and Forecast 2019 - 2029

  • Single User License $3500

Energy Drinks Market - Global Industry Analysis, Size, Trends, Growth, and Forecast 2019 - 2029

Status : May, 2021 | Food and Beverages

Report Digest

Global Energy Drinks Market: Overview

Growing health consciousness, coupled with packed schedules is driving up demand for functional beverages. This, as per TMRR, is set to drive demand up for energy drinks. It further notes that, from 2019 to 2029, the global energy drinks market would chart a notable growth trajectory over the forecast period.

For instant stimulation people often opt for caffeine based drinks while for a better cardiovascular function, people opt for taurine. The latter is also considered to be beneficial for skeletal muscle development. Additionally, it is quite interesting to note here that consumption of these drinks is also a status symbol.

Region-wise, it is worth mentioning here that North America will take up the largest share of the total revenue over the aforementioned period owing to about 60% of total male adult population and 40% of total female adult population being addicted and able to afford these drinks. New opportunities are anticipated to emerge in the Asia Pacific (APAC) region.

Global Energy Drinks Market: Competitive Landscape

Over the forecast period, mentioned above, the fragmented vendor landscape of global energy drinks market would witness a number of notable developments. A number of factors will drive the market higher and shape its competitive landscape.

Some of the top players occupying the market space are:

  • Red Bull GmbH
  • PepsiCo. Inc
  • Monster Energy
  • Rockstar Inc.
  • Taisho Pharmaceutical Co. Ltd
  • Amway Global (Xs Energy)
  • Coco-Cola Company

Product development and effective marketing initiatives are key strategies used by a number of top-tier players. The aim of organic and inorganic measures taken by players is to achieve higher growth and better market position. It is quite interesting to note here that sponsoring sports events figures on a number of growth strategies.

Global Energy Drinks Market: Key Trends and Drivers

  • Currently a part of social gathering and representing a type of social status, these drinks are being adopted by a particular set o people who have high incomes. This consumer behavior is increasing and leading to higher demand for such beverages. A result of this is high growth in the global energy drinks market over the forecast period. One such trend that is seen in such circles is that of mixing these with alcohol. It is particularly true of urban areas.
  • Growing health consciousness and increasing use of functional ingredients is paving way for notable growth in the global energy drinks market over the forecast period. Increasing disposable incomes and hectic work schedules are pushing people towards functional beverages, driving growth in the global energy drinks market.
  • Easy availability, cost effectiveness and exotic flavors in the market are set to drive up demand for energy drinks in the market. Players are highly focused on creating new flavors and better products in order to capture the imagination of the young populace.

Global Energy Drinks Market: Regional Analysis

Impressive demand for energy drinks is being noted in the Asia Pacific (APAC) region. Its young demographic are of massive help to this growth. Countries such as China and India will reap these benefits as well as those of notable growth in their economies. Growing popularity of sports in APAC is a notable growth propeller in the regional energy drinks market over the forecast period that is mentioned above. In countries like Thailand, these drinks are perceived to be functional.


  • Alcoholic
  • Non-Alcoholic

Product Type

  • Non-organic
  • Organic
  • Natural

Target Consumer

  • Teenagers
  • Adults
  • Geriatric Population

Distribution Channel

  • On-trade
  • Off-trade & Direct Selling

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?