Electronic Shelf Label Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Electronic Shelf Label Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : August, 2020 | Semiconductor & Electronics | PPT format

Report Digest

Electronic Shelf Label Market – Overview

The global market electronic shelf label is expected witness a steady growth in the coming few years. With the growth of the retail store segments across the globe, the demand for electronic shelf label is expected rise. The technological advancements in the retail industry has helped the global market to grow a great pace and is expected help the market to grow even further in the future.

Electronic Shelf Label Market –  Notable Developments

The competitive landscape of the global electronic shelf label market is a fragmented one with the presence of several key players. However, it is expected that the degree of fragmentation will drop in the coming years of the forecast period. The leading players in the market are expected to concentrate on forming strategic partnerships and alliances for developing IoT based solutions to drive their growth.

Some of the leading names in the global electronic shelf label market include Teraoka Seiko Co. Ltd., SES-imagotag, Samsung Electro-Mechanics Co. Ltd., Opticon Sensors Europe BV, Pricer AB, LG Innotek, E Ink Holdings Inc., Displaydata Ltd., Altierre Corp, and Diebold Nixdorf Inc. among others.

Some recent developments in the global electronic shelf label market are given below:

  • Koninklijke Ahold Delhaize announced that the company is planning to set up ESLs in its stores across countries such as Romania, Greece, Serbia, Luxemburg, Belgium, and Czech Republic.

Electronic Shelf Label Market –  Drivers and Restraints

There are several macro and microeconomic factors that are helping to push the development of the global electronic shelf label market. One of the key driving factors for the market growth has been growing implementation of the in-store technologies. The physical stores enable customers to physically try out products before buying. These stores are also providing great offers and discounts on their products to attract large sections of crowd. The growing competition with the online distribution channels are enforcing these stores to go toe to toe with their rivals. Naturally, this growing competition among the distributor channels is expected to work in favor of the development of the global electronic shelf label market. To provide a better and more improved customer experience as well as the management of the inventory, new in-store technologies are being deployed. Some of the popular ones are AR/VR, ESLs, and in-store assistance among others. The growing adoption of these new technologies are expected to help the growth of the global electronic shelf label market.

Electronic Shelf Label Market – Geographical Outlook

The global electronic shelf label market features a geographical landscape consisting of five key regions. These regions are North America, Asia Pacific, Middle East and Africa, Latin America, and Europe. Currently, the global electronic shelf label market has been dominated by the regional segment of Europe. The region is one of the biggest market for electronic shelf labels and is expected to provide extensive development opportunities to the market players for the development of the regional market. One of the key driving factor for the development of the Europe electronic shelf label market is the increasing concentration of several big retailers in the region. Moreover, the growing integration of the new in-store technologies such as self-service checkouts, smart shelves, and ESLs among others are also expected to play an important role in driving the growth of the electronic shelf label market in Europe.

Asia Pacific segment on the other hand is expected to show a great growth potential for the given period of forecast. The growth of the socio-economic segments in countries such as India and China are expected to open newer avenues for the vendors to generate more revenue. This is thus expected to help in the development of the market in the region.

Market Segmentation


  • Supermarkets and hypermarkets
  • Convenience stores, department stores, and mass merchants
  • Drug stores, pharmacies, and others


  • Full graphic e-paper ESL
  • Segmented e-paper ESL


  • Radio frequency
  • Infrared
  • Others

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.