Electronic Shelf Label Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Electronic Shelf Label Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : January, 2020 | Semiconductor & Electronics | PPT format

Report Digest

Electronic Shelf Label Market – Overview

The global market electronic shelf label is expected witness a steady growth in the coming few years. With the growth of the retail store segments across the globe, the demand for electronic shelf label is expected rise. The technological advancements in the retail industry has helped the global market to grow a great pace and is expected help the market to grow even further in the future.

Electronic Shelf Label Market –  Notable Developments

The competitive landscape of the global electronic shelf label market is a fragmented one with the presence of several key players. However, it is expected that the degree of fragmentation will drop in the coming years of the forecast period. The leading players in the market are expected to concentrate on forming strategic partnerships and alliances for developing IoT based solutions to drive their growth.

Some of the leading names in the global electronic shelf label market include Teraoka Seiko Co. Ltd., SES-imagotag, Samsung Electro-Mechanics Co. Ltd., Opticon Sensors Europe BV, Pricer AB, LG Innotek, E Ink Holdings Inc., Displaydata Ltd., Altierre Corp, and Diebold Nixdorf Inc. among others.

Some recent developments in the global electronic shelf label market are given below:

  • Koninklijke Ahold Delhaize announced that the company is planning to set up ESLs in its stores across countries such as Romania, Greece, Serbia, Luxemburg, Belgium, and Czech Republic.

Electronic Shelf Label Market –  Drivers and Restraints

There are several macro and microeconomic factors that are helping to push the development of the global electronic shelf label market. One of the key driving factors for the market growth has been growing implementation of the in-store technologies. The physical stores enable customers to physically try out products before buying. These stores are also providing great offers and discounts on their products to attract large sections of crowd. The growing competition with the online distribution channels are enforcing these stores to go toe to toe with their rivals. Naturally, this growing competition among the distributor channels is expected to work in favor of the development of the global electronic shelf label market. To provide a better and more improved customer experience as well as the management of the inventory, new in-store technologies are being deployed. Some of the popular ones are AR/VR, ESLs, and in-store assistance among others. The growing adoption of these new technologies are expected to help the growth of the global electronic shelf label market.

Electronic Shelf Label Market – Geographical Outlook

The global electronic shelf label market features a geographical landscape consisting of five key regions. These regions are North America, Asia Pacific, Middle East and Africa, Latin America, and Europe. Currently, the global electronic shelf label market has been dominated by the regional segment of Europe. The region is one of the biggest market for electronic shelf labels and is expected to provide extensive development opportunities to the market players for the development of the regional market. One of the key driving factor for the development of the Europe electronic shelf label market is the increasing concentration of several big retailers in the region. Moreover, the growing integration of the new in-store technologies such as self-service checkouts, smart shelves, and ESLs among others are also expected to play an important role in driving the growth of the electronic shelf label market in Europe.

Asia Pacific segment on the other hand is expected to show a great growth potential for the given period of forecast. The growth of the socio-economic segments in countries such as India and China are expected to open newer avenues for the vendors to generate more revenue. This is thus expected to help in the development of the market in the region.

Market Segmentation


  • Supermarkets and hypermarkets
  • Convenience stores, department stores, and mass merchants
  • Drug stores, pharmacies, and others


  • Full graphic e-paper ESL
  • Segmented e-paper ESL


  • Radio frequency
  • Infrared
  • Others

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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