Digital Signage Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Digital Signage Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : September, 2021 | Semiconductor & Electronics

Report Digest


Digital Signage Market - Snapshot

Digital signage has rapidly emerged as the new way of interaction between the content and audience used by various industries. The digital signage technology has been popularly used by the retail industry to showcase their merchandise. The innate features of bringing images to life in high resolution has been a key feature that businesses in end-use industries have used for ensnaring audience. They are extensively using the technology to captivate the prospective consumers, boost engagement, and motivate their employees. Thus, the salient consumer engagement benefits are the compelling propositions spurring growth in the digital signage market.

Display manufacturers in the digital signage market have been constantly expanding the range of products to meet the changing needs of in-store digital signage used by retail industries, such as in multiplex and malls. Changing expectations of shoppers in urban areas of the developing world has fueled technological trends. Digital signage solutions are focusing on transforming in-store experience of consumers. Hence, the retail industry is expected to generate a huge chunk of revenues to the global digital signage market over the next few years.

The post-Covid world has seen dramatic changes in the way workplaces needed to be designed. A number of corporate campuses are adopting digital signage solutions to meet the next-gen workforce preferences. The growing use of digital signage solutions in corporate communications is a key trend bolstering the expansion of the market.

Over the years, technologies that connect user with digital signage hardware has also undergone some remarkable changes. This has allowed end users to reap benefits of quicker real-time updates, easier management and control, and several other aspects all of which have brought flexibility. Advances made in LED and OLED technologies have also motivated hardware manufacturers in the digital signage market to bring constant product advancement.

Global Digital Signage Market: Introduction

Digital signage is utilized for showing special and educational content as design collaterals, pictures, illustrations, creative advertising, and videos over digitized display. It fall sunder a sub-segment of electronic signage. With the rising usage of technologies for example, LED, LCD, and e-paper for displaying video, images, weather data, the global digital signage market is expected to witness a growth in coming years.

Creative branding can pull in customers, connect with viewers through significant content management, and influence customers' buying choices. Digital signage market can expect a benefit from this factor. This is prompting high popularity of digitized signage in different end-client verticals. Major end-client divisions incorporate hospitality, retail, healthcare, transportation, education, banking, and corporate. The digital signage market is also likely to flourish due to rising applications in transportation systems, restaurants public spaces, museums, stadiums, hotels, retail stores, and corporate buildings.

Global Digital Signage Market: Notable Developments

Samsung Electronics centers around giving digital signage systems for new use cases from new product range, for example, smart infrastructure, retail, and educational applications. The organization has improved its smart signage item portfolio by building up across the board software system that spread the full scope of client needs, including content creation and booking, intelligent e-board demos, and in-house hotel management.

Some of the most prominent competitors operating in the competitive landscape of global digital signage market include –

  • NEC Corp.
  • Samsung Electronics
  • LG Electronics
  • Leyard Optoelectronic (Planar)
  • Sharp (Foxconn)
  • Sony
  • BARCO
  • AU Optronics
  • Panasonic
  • Scala
  • Goodview Electronics
  • E Ink Holdings

Global Digital Signage Market Dynamics

Demand for More Comprehensive Data to Bolster Demand

  • The flooding demand regarding giving comprehensive and precise data about items to customers is fueling the usage of digital signage. Also, rising popularity of cutting edge innovations, for example, single-touch display or multi-touch display is probably going to augment the market. These gadgets require direction and digitized data management, which can be used from a remote area with digital signage. This is where the digital signage market is expected to witness a growth.
  • The U.S. is a conspicuous goal for market players as marketing and limited time strategies proceed to advance and sponsors incline toward digitized advancement over regular marketing. Different advantages fueling the demand in digital signage market are, for example, decrease consumption of paper, improved audience engagement, affordable advertising, risen sales owing to better customer influence, are empowering their popularity in the nation.
  • Data is given the assistance of digitized display innovation, which incorporate motion and pictures in a digitized system to pull in attention of clients. In addition, a lot of investments are being made by marketers for production of new product to draw in clients.
  • Nevertheless, high beginning ventures related with digitized signs emerge as the major hindrance behind the growth of digital signage market. Popularity of digitized signs by SME is especially restricted attributable to initial investments engaged with getting strong hardware, software, and technology.

Improvement in Retail and Transportation Field to Fuel Demand in Asia Pacific

The market in Asia Pacific is relied upon to show the most elevated development rate in the digital signage market. Increasing improvements in the field of retail, transportation, open framework, and corporate are relied upon to make a gigantic interest for digital signage. Inferable from low work cost in Asia Pacific, the general expense of actualizing any digital signage framework is essentially low in this area. In this manner,

Asia Pacific is considered as one of the potential ground for the development of digital signage market. This gives a chance to organizations to set up and develop in Asia Pacific. Likewise, ceaseless increment in assembling office ventures by industry goliaths, for example, LG Electronics (South Korea), Samsung Electronics (South Korea), and numerous others is driving the development of the digital signage market in the region.

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TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?