Digital Signage Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

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Digital Signage Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2028

Status : November, 2020 | Semiconductor & Electronics | PPT format

Report Digest


Global Digital Signage Market: Introduction

Digital signage is utilized for showing special and educational content as design collaterals, pictures, illustrations, creative advertising, and videos over digitized display. It fall sunder a sub-segment of electronic signage. With the rising usage of technologies for example, LED, LCD, and e-paper for displaying video, images, weather data, the global digital signage market is expected to witness a growth in coming years.

Creative branding can pull in customers, connect with viewers through significant content management, and influence customers' buying choices. Digital signage market can expect a benefit from this factor. This is prompting high popularity of digitized signage in different end-client verticals. Major end-client divisions incorporate hospitality, retail, healthcare, transportation, education, banking, and corporate. The digital signage market is also likely to flourish due to rising applications in transportation systems, restaurants public spaces, museums, stadiums, hotels, retail stores, and corporate buildings.

Global Digital Signage Market: Notable Developments

Samsung Electronics centers around giving digital signage systems for new use cases from new product range, for example, smart infrastructure, retail, and educational applications. The organization has improved its smart signage item portfolio by building up across the board software system that spread the full scope of client needs, including content creation and booking, intelligent e-board demos, and in-house hotel management.

Some of the most prominent competitors operating in the competitive landscape of global digital signage market include –

  • NEC Corp.
  • Samsung Electronics
  • LG Electronics
  • Leyard Optoelectronic (Planar)
  • Sharp (Foxconn)
  • Sony
  • BARCO
  • AU Optronics
  • Panasonic
  • Scala
  • Goodview Electronics
  • E Ink Holdings

Global Digital Signage Market Dynamics

Demand for More Comprehensive Data to Bolster Demand

  • The flooding demand regarding giving comprehensive and precise data about items to customers is fueling the usage of digital signage. Also, rising popularity of cutting edge innovations, for example, single-touch display or multi-touch display is probably going to augment the market. These gadgets require direction and digitized data management, which can be used from a remote area with digital signage. This is where the digital signage market is expected to witness a growth.
  • The U.S. is a conspicuous goal for market players as marketing and limited time strategies proceed to advance and sponsors incline toward digitized advancement over regular marketing. Different advantages fueling the demand in digital signage market are, for example, decrease consumption of paper, improved audience engagement, affordable advertising, risen sales owing to better customer influence, are empowering their popularity in the nation.
  • Data is given the assistance of digitized display innovation, which incorporate motion and pictures in a digitized system to pull in attention of clients. In addition, a lot of investments are being made by marketers for production of new product to draw in clients.
  • Nevertheless, high beginning ventures related with digitized signs emerge as the major hindrance behind the growth of digital signage market. Popularity of digitized signs by SME is especially restricted attributable to initial investments engaged with getting strong hardware, software, and technology.

Improvement in Retail and Transportation Field to Fuel Demand in Asia Pacific

The market in Asia Pacific is relied upon to show the most elevated development rate in the digital signage market. Increasing improvements in the field of retail, transportation, open framework, and corporate are relied upon to make a gigantic interest for digital signage. Inferable from low work cost in Asia Pacific, the general expense of actualizing any digital signage framework is essentially low in this area. In this manner,

Asia Pacific is considered as one of the potential ground for the development of digital signage market. This gives a chance to organizations to set up and develop in Asia Pacific. Likewise, ceaseless increment in assembling office ventures by industry goliaths, for example, LG Electronics (South Korea), Samsung Electronics (South Korea), and numerous others is driving the development of the digital signage market in the region.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?